S10E10 - Feminist Business: Marketing Practices That Shift Culture
School of Embodied Arts Podcast with Jenna Ward
Release Date: 03/21/2024
School of Embodied Arts Podcast with Jenna Ward
Are you standing at the edge of a career change, craving something more purposeful, but quietly wondering can I really make a living doing what I love? That’s exactly where I was over a decade ago. At the time, I was a hospital pharmacist earning a solid 120k a year. I loved being good at my job, but it was draining me. I wanted to do work that was more creative, flexible, and aligned with my body and values But I needed to make sure it could still pay the bills. In this week’s episode, I’m sharing the 3 key steps I used to make that transition & how you can start...
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Want to be the most magnetic woman in the room? As a leader, lover, coach, or creative - entering the room & having all eyes turn to see you, hear you & value your presence is a useful way to walk through the world. Magnetism isn’t about being loud or commanding attention. It’s the quiet, radiant energy that draws people in. Magnetism exists in nature: the same energy that guides geese in migration or draws sea turtles back to their birth beach also lives within us. It’s a natural force of attraction between two points. When we embody that energy, we tap into...
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How can we weave somatic skills into our client work? What is a Feminine Embodiment Coach? And what makes this style of coaching different to other somatic approaches? We answer these questions (and more) during our Information Session for the Feminine Embodiment Coaching Certification. Join Program Founder, Jenna Ward to explore our philosophy, name the techniques great practitioners should have & take a tour of the school & get these questions (and more) answered. This podcast is a preview of our Info Session held in October 2025. Resources...
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Last week I was asked “I feel like everyone’s an embodiment coach these days. Is the embodiment market saturated?” Valid concern if you’re called to embodiment & want to earn a rich living steeped in service. I’ve seen this industry & market mature a lot over the past ten years. As an industry-leading training in the embodiment space, our school has a lot of insight into how the market has evolved & what that means for practitioners. So we’re diving into today! Is the market saturated? And what’s required to stand out and succeed right now?...
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Have you been feeling too caught up in your head … Constantly thinking about logistics, with that sneaky thought “what else needs to be done?” on repeat as you optimize every moment of the day … When what you really crave is a sense of connection & living more fully in your body? Today, I’m sharing 6 simple and delicious ways to reconnect with your body and embody more aliveness. So make sure you tune in! Embodiment isn’t about effort; it’s about falling back into what’s naturally yours, your innate aliveness, curiosity, and pleasure. Whether you try...
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My first few years in biz as a practitioner & coach were a steep learning curve. First, figuring out how to work as a practitioner, then how to make a secure income. After two years of spending way too much time behind my computer, trying to figure it all out, I made a dramatic choice. I shut down my website. Closed my in-person practice. And went all in on more magnetic ways of working. I’ve never looked back. In today’s podcast, I’m sharing a BTS of this journey & how I eliminated any type of hustle from my work. In this episode, we explore: ...
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How can we align our business with our body, so we can create more impact (and income) without feeling caught in the busy-ness (you swore you’d avoid) & or the panic that “it’s not happening fast enough” fueling our actions? If you’re a new or existing practitioner or creative called to build a business of service, but want to center smart, strategic AND somatic ways of working into your day. Today’s podcast is for you. In this podcast we explore: The three core steps to aligning your business with your body (instead of pushing against it) How...
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Want to be the kind of practitioner that supports your clients to discover their own inner knowing (and avoid telling your clients what to)? If you’re the kind of person (like me) who strongly dislikes being told want to do, and wants to avoid the ‘know it all’ coachy stereotype in their client work, there’s one simple test you can apply… In this episode, we unpack: The “ratio” ninja trick that shows what type of practitioner you are Key differences between coaching vs. facilitation (they are oceans apart) Why most embodiment practitioners default to...
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Many of us (myself, and many of my clients)have a complicated relationship with ambition. We’re high-achieving, smart women who know how to get things done. But often, that productivity comes at a cost. Burnout. Disconnection. Operating from hyper-masculine energy that pushes us past our limits. So, after burning out, we swing the other way. The feminine. The reclined, passive, soft energy. But even in that softness, we start to wonder… Can I still want things? Can I still be ambitious and stay feminine? Can I burn with desire for something and still honour...
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In this week’s podcast episode, I’m joined by my dear colleague and fellow Senior Coach & Teacher at the School of Embodied Arts, Kate Mellis. Kate shares raw and powerful insights from her own journey—from clinical psychologist pushing through a Master’s degree while burning out, to a woman learning to trust her body’s quiet messages… and choose a new way forward. “Safety only exists in the tissues of my body when I prioritize my own needs and honoured myself in ways that I had not been for decades.” In This Episode, We Explore: How to find the safety to choose a...
info_outlineHow can our businesses be an extension of our embodied values & political views?
If we’re interested in doing business in more embodied ways, we have to examine how the inherited marketing and business practices many of us have been indoctrinated into are not rooted in the values WE hold dear.
Today, we’re speaking with Feminist Business Educator Kelly Diels about marketing practices that can shift culture & what it looks like in practice.
From social media to email marketing, how we choose the images we use and what we actually market, Kelly shares with us practical suggestions for genuinely liberatory practices in business.
In this interview, we explore:
- How Kelly incorporates her political & culture-making practices into her business
- Transcending the inherited status quo marketing tactics to align selling with your values
- The Female Lifestyle Empowerment Brand (FLEB) & how to know if you’re centering this (or your body of work) in your marketing
- Strategies Kelly uses in her business to shift culture - from email consent, how she chooses imagery & signal boosting
- The input Kelly uses to fuel prolific (& powerful) expression
- Creating consistency on social media when you’re an ebb & flow kind of person
Kelly Diels is feminist educator, writer, and coach. She specializes in feminist marketing for culture-makers. She’s here to raise awareness about how the business-as-usual formulas we learn everywhere actually reproduce oppression. She develops and teaches alternate, feminist marketing tools to help us do it differently (and better).
Resources From Today’s Podcast
● Feminine Embodiment Coaching – an emotional embodiment & vulnerability-based professional training for coaches
● Primal Feminine Flow – Embodied At Home Movement Practice
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