S11E3 - Is This The Worst Time To Become A Coach: Market Update
School of Embodied Arts Podcast with Jenna Ward
Release Date: 09/12/2024
School of Embodied Arts Podcast with Jenna Ward
How Embodiment Found Me (And Changed Everything) Embodiment has a way of finding us, whispering quietly and planting a curiosity inside us—often long before we even know what the word means. That was true for me. Back when I was a hospital pharmacist, I had no concept of “embodiment.” But something in me longed for more. My body was trying to tell me that what I was living… wasn’t it. I was sick—literally—Monday through Friday. I did all the tests, took all the medications, but the nausea wouldn’t go. My body knew. I was sick of the system I was part of. I didn’t know...
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Could Feminine Embodiment Coaching be the missing link to creating the somatic depth you’re craving in your client work, the grounded confidence you yearn for in your practitioner skills, and the sustainability you need to create a rich livelihood of service…. (Even if you’re brand new to coaching or still have further to go on the ‘embodiment’ path yourself) If you’re yearning to move beyond mindset tools & get to the root of what’s holding you (& your clients) back… If you’re called to service, but sense you’re not (yet) bringing your most potent...
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Want to know the secret to avoid adding (yet another) course to your ‘never quite finished’ shelf? We’ve all bought a training (or five) that didn’t deliver. Perhaps… You lost interest halfway through The star-studded lineup of teachers turned out to be an incohesive mess The pricing looked too good to be true (and it was) The mentors had no vibe & couldn’t hold a resonant space These experiences are a rite of passage. We’ve all been there, as we figure out how to discern the meaningful experiences from the mediocre ones. The difference between...
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Looking to bring more depth to the clients you work with? This is one of the most common yearnings for practitioners we partner with. But how to do it? What are the ingredients for more depth? I’m breaking it down on today’s podcast…. Whether you’re a new practitioner, or already have 200 modalities under your belt, many of us sense there’s deeper layers to access. We feel it for ourselves, and we want to share it with our clients. In the podcast we’re diving into: The 3 key ingredients to bring more depth to your client sessions Why so many highly...
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If you’re craving more depth in your own embodiment or in the spaces you hold with clients, vulnerability is non-negotiable. It’s the key that opens us up to real intimacy and true transformation. When someone shares vulnerably with me—whether it’s a client, colleague or my child—I know we’ve reached the gold. We’re no longer hovering on the surface. We’re in rich, honest territory. But vulnerability can be confronting. It asks us to feel the tenderness, shame, or discomfort that many of us were taught to avoid. And so, we’ve developed clever strategies—mostly...
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How can we weave somatic skills into our client work? What is a Feminine Embodiment Coach? And what makes this style of coaching different to other somatic approaches? We answer these questions (and more) during our Information Session for the Feminine Embodiment Coaching Certification. Join Program Founder, Jenna Ward to explore our philosophy, name the techniques great practitioners should have & take a tour of the school & get these questions (and more) answered. This podcast is a preview of our Info Session held in March 2025. Resources mentioned in this podcast:
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Why Feminine Embodiment is Essential in Times of Crisis We’re living in intense times—so how can we navigate them in embodied ways? Whether you’re navigating cyclones from climate change, destabilizing political regimens or something else closer to home, it’s beyond heart breaking. So what does this have to do with feminine embodiment? (hint, the answer’s everything). There has never been MORE of a need for feminine power on the planet. So how can we access it, and use it, in embodied ways? 💡 Hint: It all starts in the body. During the podcast, we’ll dive...
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This energy, this force, this dimension that so many of us feel called to… but struggle to define. It’s the missing piece, the thing we crave more of—yet, so many are also uncertain: Is the feminine harmful? Is it just some new-age fluff? And how do we navigate these gendered terms if we’re not about old-school binaries? As an intersectional feminist, deeply committed to liberation for all bodies (including from gender norms) I’ve been in this contemplation, too. For years. In this episode, we’ll explore: The heart of the feminine:...
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What kind of devotional practice can help you to validate your intuition, so you can be more productive & get more done? The answer is embodied movement practice. Despite the common belief that intuition or feminine depth has no place in business - our guest on the podcast today, Yael Lagna, finds weaving somatic practices into her work (and world) helps her to get so much more done. Yael Lagana joins us on the podcast today for an exploration of her experience of Embodied Movement Practice & journey as an entrepreneur and abuse survivor. Resources...
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If you’re one of those people who “doesn’t feel much”, a kind of flatline without much up or down happening within. Have you ever wondered… Is there truly nothing happening within me? … Or is that I just can’t feel it? One day Sarah Schülke found herself wondering about this exact question. It sparked a journey out of her head, into her body, and onto the path of embodied movement practices. Today we’re speaking with Sarah to explore her experience with: Moving from an inner flatline - to an inner fulfillment by listening...
info_outlineIs it a good time to become a coach?
You might be thinking of changing careers, or specializing in embodiment coaching.
Yet at the same time there’s talk of a recession. Record rates of inflation, cost of living crisis.
It’s valid to wonder, are these conditions creating the worst time to become a coach?
Because times are a-changin. But not for the worse.
On the podcast this week I’m sharing a market update & some insights into the maturing Coaching Industry.
In this episode we explore:
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Reflections on the global coaching industry
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What a busy market place means
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What buyers are looking for
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How competition factors in
If you’d like to dive into mapping your signature journey & define the unique magic you’re here to bring a coach, there’s never been a better time… Sharon, Kate & I from the FEC Teaching Team are hosting a virtual immersion exclusively available to our Coaching Certification community to support them map their signature journey.
If you’d like to chat to us about the program & our special immersion…Find a time in our calendar to chat →