Polymath: Greek For Renaissance Man: Insights From Author Vinnie Mirchandani
Marketing Voices with Jennifer Jones
Release Date: 09/02/2010
Friend2Friend CEO Roger Katz: Speaking Out On Social Commerce And Social Media Marketing
Marketing Voices with Jennifer Jones
founded in 2006, believing that the social graph of Facebook was an incredible opportunity for brands and products to ignite true “word of mouth” marketing online. Friend2Friend meets the social media marketing challenges facing brands and agencies today — building scalable personalized solutions—that go beyond Facebook to include YouTube, Twitter and mobile platforms. Marketing Voices talks to him about what his company does and some ideas of how he views the market landscape today.
info_outline
Mobile Marketing: Latest Trends And Applications By Dorrian Porter CEO Of Mozes
Marketing Voices with Jennifer Jones
, a leader in mobile audience engagement, works with companies who are interested in sophisticated mobile marketing. CEO Dorrian Porter and I discuss what he views as the mobile marketing market and how smart brands are utilizing mobile. Dorrian Porter is the founder and CEO of Mozes. He is an entrepreneur who co-founded highermarkets, an on-demand software company in march 2000. He later became CEO and led it to its acquisition by a NASDAQ listed company in 2002. Dorrian worked with the combined company until July 2005, where he helped significantly grow the business and shape the...
info_outline
Facebook Friends Become Most Important To Marketers: 33Across's CEO Eric Wheeler Speaks Out On Their Strategy
Marketing Voices with Jennifer Jones
33Across, a social targeting platform, has developed new technology called SocialDNA that uses social graph data to dramatically improve online marketing.. The firm’s customers are Fortune-500 brands and 33Across helps these companies understand how Facebook fans have become irrelevant to marketers today but instead marketers are targeting Facebook’s friends of friends. Eric Wheeler talks about how 33Across is implementing their strategy....
info_outline
XA CEO Rob Leathern On Building Better ROI With Advertising
Marketing Voices with Jennifer Jones
XA has deep expertise and legacy experience in display having managed all of Zynga’s display advertising and believes the world of display and social advertising will merge into one ecosystem. Marketing Voices interviewed Rob Leathern, CEO and Founder of XA and gets his insights on the world he knows well. For a free trial of XA go to www.optim.al.com <http://www.optim.al.com> and see what they have to offer.
info_outline
Virtual Marketing: What Works? Insights Of Expert Joerg Rathenberg Of Intercall
Marketing Voices with Jennifer Jones
Joerg Rathenberg VP of Product for <a href="http://www.intercall.com/">Intercall</a> talks with me about the latest in virtual marketing. Intercall just completed a study of 60,000 and 550 responded and he shares the latest on trends in virtual. He also delves into the best practices. If you wish to get in touch with him here’s his contact information: Joerg Rathenberg: <a href="http://www.linkedin.com/in/joergrathenberg">LinkedIn</a>; Twitter: @<a href="http://twitter.com/#!/jrathenberg">jrathenberg</a>
info_outline
How To Gauge Social Marketing Success Today: Ceo Brad Klaus Of Extole
Marketing Voices with Jennifer Jones
2011 is the year that 70% of marketers plan to increase their social marketing budget by more than 10% according to a Mashable/Effie poll by agencies. 87% said social media most important to achieving success. Brad Klaus CEO of <a href="http://extole.com/">Extole</a> tells listeners more about how to view Facebook “Likes” and what the future holds in social media. Klaus also expounds upon the importance of ROI.
info_outline
Erik Luhrs Author of “Be Do Sale” Says The USP Is Dead: What’s Next?
Marketing Voices with Jennifer Jones
Marketer and author Erik Luhrs believes that the USP is dead. USP stands for unique selling proposition, and he believes it’s being replaced by the Unique Sales Persona. It’s all about branding yourself today. Companies can utilize the USP too. Erik delves into how on marketing voices. Connect with Erik at <a href="http://twitter.com/#!/erikluhrs">@erikluhrs on twitter</a> or <a href="http://guruselling.com/blog/?page_id=1292">get the book Be Do Sale on Amazon</a>.
info_outline
Social Marketing to the Business Customer: Eric Schwartzman's Newest Book
Marketing Voices with Jennifer Jones
Eric Schwartzman released a new book a few months ago called Social Marketing to the Business Customer. Eric speaks to how b2b is hot now, and growing by leaps and bounds as every type of business is using social media. Law firms, mom and pop stores, consulting firms, and others are figuring out how to market using new tools. Eric tells how it’s not about making a splash with a YouTube video but how to swim a marathon. His favorite tool is slideshare and his new book discusses just how to best build a business to business social media strategy. It's a practical guide to finding and...
info_outline
Guy Kawasaki's Newest Book: Enchantment: How Can You Become More Influential?
Marketing Voices with Jennifer Jones
...
info_outline
Jeremiah Owyang of Altimeter Group: Career Path of the Corporate Social Strategist
Marketing Voices with Jennifer Jones
info_outlineA <a href="http://en.wikipedia.org/wiki/Polymath">polymath</a> is someone who excels in many disciplines. Lots of technology and biotech people are polymaths. <a href="http://www.amazon.com/New-Polymath-Compound-Technology-Innovations-Professional/dp/0470618302/ref=sr_1_1?ie=UTF8&s=books&qid=1283423230&sr=8-1">Author Vinnie Mirchandani</a> describes the characteristics of them and how he views their personalities. He tells me the advice he would offer to today’s teen or college student is to stay curious and aim high. Great thoughts from this successful author. A different type of interview for Marketing Voices but well worth the listen.