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Mostly Trivial 215 Hallmark Holidays [trivia]

Mostly Trivial with your host Johnee Bee

Release Date: 03/02/2012

Hallmark History

 

Early Innovation 1910s - 30s  


Armed with the success of the Hall Brothers greeting cards, J.C. and his brother continued to innovate. Their first foray into other product lines came in 1917 when the Hall brothers "invented" modern gift wrap. During the peak Christmas season, the Hall Brothers ran out of solid-colored gift dressing, and improvised by selling fancy decorated French envelope linings. Those sold out so quickly that the brothers decided to begin printing their own gift wrap.

 

Also...

J.C. Hall  


Was also was an innovator in marketing his cards. He was intrigued by the word "hallmark" used by goldsmiths as a mark of quality. Mr. Hall liked that it not only said quality, but also included his family name. So, in 1928, the company began marketing its brand by using the Hallmark name on the back of every card.



What Do You Know, Joe?

What preceded the slogan “When you care enough to send the very best”? For two extra points name the salesman and year that the current slogan was written.

A. Because You Have Good Taste
B. For Your Perfect Taste, Your Thoughtfulness
C. Like Your Freinds and family, You are the Best

Last Posts Answer:A. Woody Allen

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