Immersive Marketing for Student Housing – with Rami Kalla
Release Date: 09/06/2022
Gray Bekurs Talks the Impact of Housing on Student Recruitment & Retention
Student Housing Matters
Today we explore the profound impact of on-campus housing on student recruitment and retention. In this episode, we sit down with Gray Bekurs, VP of Business Development at COCM, to discuss: • How on-campus housing influences a prospective student's decision to attend a particular university. • Innovative strategies COCM has implemented to make on-campus housing more appealing to new students. • The relationship between quality student housing and student retention rates. Specific features or amenities in student housing that have been shown to positively impact student retention. •...
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Transforming student housing spaces with Liz Toombs
Student Housing Matters
In this episode, we’re chatting with Liz Toombs of PDR Interiors, about her experience in transforming student housing spaces into havens of mental well-being. Liz, a Certified Interior Decorator, has channeled her expertise into creating spaces that not only look beautiful but also promote mental health across numerous campuses. Her work, recognized by major media outlets, reflects a commitment to nurturing environments where students can thrive. Beyond her design achievements, Liz's dedication to community and empowerment, seen through her philanthropic efforts and mentorship programs,...
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Celebrating 20 Years of Excellence: Financial Reporting in Student Housing with Emily Hill and Stephanie Lachina
Student Housing Matters
I've always enjoyed the collaborative team aspect and problem-solving with clients,” - Stephanie Lachina Join us as we celebrate COCM's 20th anniversary with the theme "Honoring the Past, Celebrating the Present, and Building the Future." On this episode of "Student Housing Matters," Emily Hill, COCM Corporate Accountant, and Stephanie Lachina, COCM Financial Reporting Accountant, sit down to discuss the integral role financial reporting plays in the student housing industry and how the financial services at COCM have evolved over the years. Emily and Stephanie delve into the...
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Celebrating 20 Years of Excellence: Inside COCM's DEI Task Force with Dr. Mecca Marsh, Corey Reedy, and Kern Williams
Student Housing Matters
"I think that the important part is making sure that we have a variety of voices at the table... looking at what their concerns are and their perspective. That's going to be important as the DEI (Diversity, Equity, and Inclusion) task force moves forward," - Kern Williams Join us as we celebrate COCM's 20th anniversary with the theme "Honoring the Past, Celebrating the Present, and Building the Future." College campuses are the pulse of the political landscape, and it's crucial to engage the right people in the conversations to incite change. On this episode of "Student Housing Matters," h,...
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Celebrating 20 Years of Excellence: How COCM's Student Housing Calculator Revolutionizing Student Housing with Doug Brown
Student Housing Matters
“Housing is a critical activity that relates directly to the status of the university, and if it's not healthy, the rest of the institution is not either,” - Doug Brown, President, COCM Join us as we celebrate COCM's 20th anniversary with the theme "Honoring the Past, Celebrating the Present, and Building the Future." On this episode of "Student Housing Matters," Gray Bekurs, Vice President of Business Development sits down with Doug Brown, President of Capstone On-Campus Management (COCM) to discuss COCM’s implementation of the Student Housing Calculator for use in forecasting...
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Celebrating 20 Years of Excellence: Fostering Leadership Excellence with Dr. Sharon McDade
Student Housing Matters
"Strike up conversations with everyone you possibly can while you're at conferences, you never know what threads will come from them. Thank you, Doug, for talking with me on a bus ride, oh, so many years ago. And [to COCM] for being such engaged participants in addressing leadership issues for the fellows," - Dr. Sharon McDade Join us as we celebrate COCM's 20th anniversary with the theme "Honoring the Past, Celebrating the Present, and Building the Future." On this episode of Student Housing Matters, Alton Irwin, Director, and Chief Marketing Officer at COCM, sits down with Dr. Sharon...
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Leading Maintenance Teams with Care & Respect – with Hermond Lawson, Chris Adams & Chenal Alford
Student Housing Matters
What makes a Director of Facilities successful in leading their maintenance team? It’s more than just showing up and doing the job. And it’s more than just taking good care of the facility. Success comes from taking care of the students and staff as well, building relationships with them as people to make sure they have what they need to thrive. Chris Adams is Director of Facilities for The Village at the University of South Florida, Chenal Alford (better known as Al) is Director of Facilities for Millennium Hall at Towson University, and Hermond Lawson serves as Assistant Director of...
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Celebrating 20 Years of Excellence: COCM's Early Days and Path to Success with Patrick Savolskis
Student Housing Matters
"The great thing about Capstone is it gives you the ability to get some skills that you wouldn't have, otherwise, for years. Especially because in housing, it's not like you're back in the office somewhere, just pushing paper; you're right there on the frontline with students," - Patrick Savolskis Join us as we celebrate COCM's 20th anniversary with the theme "Honoring the Past, Celebrating the Present, and Building the Future." On this episode of Student Housing Matters, Alton Irwin, Director, and Chief Marketing Officer at COCM, sits down with Patrick Savolskis, one of the very early...
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Celebrating 20 Years of Excellence: Green River College and COCM: A Partnership for Student Success with George Frasier
Student Housing Matters
"I've really enjoyed working with Capstone. Capstone is truly a learning organization, and our relationship has evolved over time. I've never doubted that we had their attention. I appreciate that commitment to the project and making sure the resident life experience is where it needs to be," - George Frasier, Green River College Join us as we celebrate COCM's 20th anniversary with the theme "Honoring the Past, Celebrating the Present, and Building the Future." On this episode of Student Housing Matters, , SVP of Business Services at COCM, sits down with George Frasier of Green River...
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Celebrating 20 Years of Excellence: COCM and BGSU A Powerful Partnership with Sheri Stoll
Student Housing Matters
"It was just this juxtaposition of people from very different places with their heads down working on stuff. And I thought, you know, this is going to work, and it's going to work well. And everything that we couldn't have hoped for, and more has happened. And I'm very appreciative." - Sheri Stoll Join us as we celebrate COCM's 20th anniversary with the theme "Honoring the Past, Celebrating the Present, and Building the Future." On this episode of Student Housing Matters, Alton Irwin, Director, and Chief Marketing Officer at COCM, sits down with Sheri Stoll of Bowling Green State University...
info_outlineIt’s one thing to see photos or even watch a two-dimensional video of a student housing complex you’re interested in.
But what if you could experience what it’s like to walk around the apartment, sit by the pool and even play cornhole with other students on the property—from anywhere in the world? Or even well before the property is built?
Rami Kalla is Founder of Point in Time Studios, an award-winning video production company and marketing firm that creates engaging content, photo-realistic renderings and VR tours for several well-known brands in the student housing space.
With a goal to help clients maximize their content across all channels and put more heads in beds, Rami and his team have helped clients successfully recruit and retain students year after year.
On this episode of Student Housing Matters, Rami joins host Brittany Oliver to explore how immersive marketing takes people to another world and explain why it’s a game changer for marketing in the student housing space.
Rami discusses the future of immersive technology, describing how VR glasses are likely to evolve and what the hardware will be capable of in the years to come.
Listen in for Rami’s insight on lifestyle photography as a marketing strategy in student housing and learn how Point in Time’s technology can help your company or organization meet its lease-up goals.
Topics Covered
How Rami’s early passion for film translated to a career in marketing for student housing
How immersive marketing takes people away to another world
Rami’s first experience with virtual reality and why he knew it would be a game changer for marketing
How VR allows students to experience an apartment and its amenities well before it's built in a fully immersive, hyper-realistic environment
The future of immersive technology and how it’s likely to affect student housing
How VR and AR glasses are likely to evolve and what the hardware will be capable of
How Rami thinks about people who are slow to adopt immersive technology and want a human touch
How Point in Time’s technology helps companies and organizations meet their heads-in-beds goals
Why Gen Z responds to lifestyle photography as a marketing strategy
A case study of how Point in Time helped a client explain roommate matching through 15-second animated videos
Connect with Rami
Email [email protected]
Connect with Brittany
Student Housing Matters on Facebook
Student Housing Matters on Twitter
Email [email protected]
Resources
The Metaverse vs. Virtual Reality
1994 GMA Segment on the Internet