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AJ Vaden | The Power of a Personal Brand

The Jon Gordon Podcast

Release Date: 11/29/2021

Positive Leadership Tip | Ep 18: The Thing You Think is the Thing is Not the Thing show art Positive Leadership Tip | Ep 18: The Thing You Think is the Thing is Not the Thing

The Jon Gordon Podcast

In this episode of Positive Leadership Wednesday, I dig into why the real issue is often deeper than it appears, “the thing you think is the thing, is not the thing.” I explain how challenges like employee turnover usually stem from deeper problems, like hiring practices, engagement, and relationships. Discover why looking beyond the surface helps you solve the right problems and lead more effectively. If this insight hits home, share the episode with someone looking to grow as a positive leader! Here’s a few additional resources for you… Follow me on Instagram:  Order my new...

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Positive Mindset Monday | Ep 18: Value Everyone, Love Your Enemy show art Positive Mindset Monday | Ep 18: Value Everyone, Love Your Enemy

The Jon Gordon Podcast

In this episode of Positive Mindset Monday, I dive into the importance of valuing others, even those we disagree with. In a world filled with division and anger, I share how turning pain into purpose and focusing on love, not hate, can make a real difference. You’ll hear why acknowledging everyone’s inherent worth is essential, and how loving our enemies helps us become better, more compassionate people. Join me for an honest reflection on finding hope, building unity, and being the change we want to see. If this message resonates, share it with someone who could use a reminder of the...

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The Power of a Praying Leader show art The Power of a Praying Leader

The Jon Gordon Podcast

I believe the greatest source of a leader’s power isn’t strategy, talent, or even hard work… it’s prayer. In this episode, I’m sharing something most leaders rarely talk about, yet it’s been the true foundation of my success and impact: the power of a praying leader. Prayer has transformed my mindset, healed my soul, strengthened my marriage, and given me the wisdom and courage to lead and serve others in ways I couldn’t even imagine before. I’ll reveal the lessons I’ve learned from years of daily prayer, why disconnection from God leads to fear and anxiety, and how...

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Positive Leadership Tip | Ep 17: Demanding Not Demeaning show art Positive Leadership Tip | Ep 17: Demanding Not Demeaning

The Jon Gordon Podcast

In this episode of Positive Leadership Wednesday, I explore what it really means to be a demanding leader, without being demeaning. I share why being positive doesn’t mean being weak or letting standards slide. Instead, I talk about how the best leaders expect the best from their teams and hold everyone accountable, but always in a supportive, uplifting way. I’ll tell you how you can call people up to greatness, rather than calling them out, and why choosing encouragement over criticism can help your team truly thrive. If this message resonates, share the episode and help inspire others...

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Positive Mindset Monday | Ep 17: Be a Shark Instead of a Goldfish show art Positive Mindset Monday | Ep 17: Be a Shark Instead of a Goldfish

The Jon Gordon Podcast

In this episode of Positive Mindset Monday, I share a powerful message: “Be a shark instead of a goldfish.” In today’s world, it’s not enough to wait for opportunities to come to us, we need to actively seek them out. I’ll explain why shifting from a passive mindset to an intentional, opportunity-driven approach is key to succeeding in the current environment. Discover what it means to be a “nice shark,” how to start swimming in the ocean of possibility, and why the future belongs to those who go after what they want. If this episode inspires you, share it with your team and...

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48 Years in the Making: Inside the Championship Mindset of Cornell Lacrosse show art 48 Years in the Making: Inside the Championship Mindset of Cornell Lacrosse

The Jon Gordon Podcast

On this episode of The Jon Gordon Podcast, I’m joined by Cornell lacrosse head coach and now national champion, Connor Buczek for an incredible conversation about legacy, leadership, and building a championship culture. If you want to know what it really takes to transform heartbreak into triumph after 48 long years without a title, this is the episode for you. We dive deep into the values that define Cornell lacrosse—toughness, togetherness, servant leadership and how the legendary George Boiardi, Coach Richie Moran, and others shaped a family-like culture that stands the test of time....

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Positive Leadership Tip | Ep 16: Stay Strong Through the Storm show art Positive Leadership Tip | Ep 16: Stay Strong Through the Storm

The Jon Gordon Podcast

In this episode of Positive Leadership Wednesday, I dive into the power of resilient leadership with a story about building a house in hurricane-prone Florida. You’ll hear how the strength of a single roof tile can make or break a home, just as one person can impact an entire team. I’ll discuss why it’s so crucial to establish a strong foundation and culture so your organization can weather life’s storms, negativity, and challenges. If you find this leadership insight valuable, share the episode to encourage your team to stay strong through every storm together! Here’s a few...

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Positive Mindset Monday | Ep 16: 20 Ways to get Mentally Tough show art Positive Mindset Monday | Ep 16: 20 Ways to get Mentally Tough

The Jon Gordon Podcast

In this episode of Positive Mindset Monday, I share 20 practical ways to become mentally tough, inspired by lessons from my book, Training Camp. Whether you’re facing setbacks, doubting yourself, or feeling overwhelmed, these proven strategies will help you build resilience, embrace adversity, and stay positive, no matter the circumstances. I’ll walk you through the powerful habits and mindset shifts the best use to overcome challenges, keep moving forward, and finish strong. If you’re ready to cultivate true mental toughness and become your very best, this episode is for you! If these...

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The Bravery Effect: How to Build Real Confidence and Face Your Fears with Jill Schulman show art The Bravery Effect: How to Build Real Confidence and Face Your Fears with Jill Schulman

The Jon Gordon Podcast

On this episode of The Jon Gordon Podcast, I’m joined by Jill Schulman, author, former Marine, and a true thought leader on the psychology of bravery. Jill just released her powerful new book, , and together we dive deep into what it really means to be brave in today’s world. We get personal right away, exploring the difference between bravery and courage, and why Jill believes bravery is a muscle we can all train. She shares both personal stories and groundbreaking research, like how action in the face of fear is what actually builds confidence, not the other way around. We talk about...

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Positive Leadership Tip | Ep 15: Don't Let the Good Get in the Way of Great show art Positive Leadership Tip | Ep 15: Don't Let the Good Get in the Way of Great

The Jon Gordon Podcast

In this episode of Positive Leadership, I share an important reminder: “Don’t let the good get in the way of great.” As leaders, we’re constantly presented with opportunities and distractions, but I believe the key to true success is prioritizing what matters most. I’ll talk about why it’s essential to focus on what will make you and your team great, not just good, and how this clarity can lead to outstanding results. If this message resonates with you, I encourage you to share it and inspire your team to strive for greatness together!   Here’s a few additional resources for...

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More Episodes

Trust is the currency of success today and a significant way to build trust is through intentionally developing a personal brand. Why? Because people follow people and the more they know, like and trust you, the more likely they are to do business with you. This isn't just about being an instagram influencer, it extends beyond and is applicable for all types of business, companies, executives, entrepreneurs and even more.

Welcome to Jon Gordon's Positive University Podcast. Today Jon is joined by AJ Vaden, CEO of Brand Builders Group, a personal brand strategy firm. AJ is going to unpack the power of a personal brand, why it matters, and several things you can do right away to increase your influence. AJ also shares key findings from research that will blow you away on just how significant a personal brand is for the future. And she even gives a link where you can download that research but you have to listen all the way through to get it. It's phenomenal.

If you enjoy this, be sure to share it with others and encourage them to listen as well.

Post your greatest takeaways on social and tag Jon and AJ so they can engage.

Our featured resource today is… books! Not just books in general but Jon Gordon's bestselling books. Jump over to jongordon.com/books to see a complete list. From The Energy Bus, The Power of Positive Leadership, The Power of a Positive Team, Stay Positive and more… Jon's books make great resources for you or gifts for others to help overcome challenges and create positive results.