Building a Winning CLEATS Culture with Liam Coen, Head coach of the Jacksonville Jaguars

On this episode of The Jon Gordon Podcast, I sit down with Liam Coen, head coach of the Jacksonville Jaguars for an honest and inspiring conversation about building a new winning culture. 

Liam’s journey began in a small Rhode Island community and inside a family devoted to teaching, coaching, and serving others. From growing up as a coach’s son, to enduring the heartbreak of an NFL dream, to rapidly rising through the coaching ranks on the strength of relationships and unwavering commitment, Liam shares what it means to discover your “why” early—and how to live it out authentically, even as the world tries to define you.

 

In this episode, we explore the power of vulnerability in leadership, the lessons learned through loss and growth conversations, and the importance of being true to yourself, both on and off the field. Liam reveals how faith, family, and a commitment to holistic health became the anchors for his transformation, and how he developed the CLEATS culture to foster toughness, love, and authenticity in his teams. We also talk about overcoming the distractions of outside noise, the value of supportive relationships at every level, and how breakthroughs happen in the raw and challenging moments—both in leadership and in life.

About Liam,

Liam Coen is an American football coach recognized for his offensive creativity, quarterback development expertise, and leadership at both the collegiate and professional levels. Coen began his coaching journey after playing quarterback at UMass Lowell, quickly establishing himself as a rising offensive mind.

Coen gained national attention during his time with the Los Angeles Rams, where he worked under head coach Sean McVay. Immersed in one of the NFL’s most innovative offensive systems, Coen helped implement a scheme known for its motion, play-action concepts, and quarterback-friendly structure.

In 2021, Coen became offensive coordinator at the University of Kentucky, leading a dramatic offensive resurgence. His system elevated the Wildcats’ passing attack and helped produce one of the most successful seasons in program history. After returning briefly to the Rams, Coen later served as offensive coordinator for the Tampa Bay Buccaneers, where he guided a top-tier passing offense and continued building his reputation as a dynamic play-caller.

In 2025, Coen was named head coach of the Jacksonville Jaguars, marking a significant milestone in his coaching career. Known for his detailed preparation, adaptable schemes, and strong rapport with players, Coen is widely regarded as one of football’s emerging leaders.

Throughout his career, Coen has demonstrated a commitment to innovation, collaboration, and maximizing player potential—qualities that continue to define his impact on the game.

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