EP 139 - YouTube Ads: What Questions You Must Ask Before Starting
Media And Marketing w/Jon Rognerud
Release Date: 07/05/2023
EP 151 - The Psychology of Audiences (Facebook Ads)
Media And Marketing w/Jon Rognerud
Most Facebook advertisers we help think it's the algorithm that's failing them. Or wait... is it the ad creative? The message maybe? AND... why is it so expensive to advertise on Facebook? It must be Facebook charging me for its algorithm messing them up, they say. Watch the video and learn what is the most likely culprit and how to fix it. Watch this video on "Offers" - 🚀 Book 1:1 Coaching & Get a Free Business Audit: 👉 ✅ 3 THINGS I LEARNED SCALING THIS BUSINESS FROM ZERO TO $1M IN 20 DAYS: 👉 ✅ Free ‘Skool’ Community: 👉 👤 Connect With Me On Socials:...
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EP 150 - Here Is Part 3 Of The "Help First Close" Script For High Ticket Closers ($5k-$15k)
Media And Marketing w/Jon Rognerud
In this broadcast, I'm sharing what to say when offering assistance to close the high ticket sale. This, along with a specific script to use, perfect for those offering services. This is all about the right mindset psychology so you can learn how to sell more effectively using these business tips. These sales techniques are simple, yet effective. #consulting #coaching #highticket #sales #businessgrowth 🚀 Book 1:1 Coaching & Get a Free Business Audit: 👉 ✅ 3 THINGS I LEARNED SCALING THIS BUSINESS FROM ZERO TO $1M IN 20 DAYS: 👉 ✅ Free ‘Skool’ Community: 👉 👤...
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EP 149 - Selling High Ticket Consulting - The Secret Key (Part 2)
Media And Marketing w/Jon Rognerud
Learn how to sell high ticket programs with consistency. In this broadcast, I'm sharing some simple yet powerful sales techniques for coaches, consultants, agencies and experts that you can use to improve your sales close results. Learn how to sell more effectively with these business insights, drawing inspiration from proven strategies. Let me know if you try this, and what results you get. This advice will provide leadership and help you achieve your goals. Check out my YouTube channel for more videos: https://youtube.com/jonrognerud #consulting #coaching #highticket #sales...
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EP 148 - The Mindset For Selling High Ticket Programs (Part 1)
Media And Marketing w/Jon Rognerud
Are you a coach or consultant trying to master high ticket selling? This broadcast shares simple yet effective sales techniques for beginners to improve their closing rate. I'll be sharing years of experience and sales tips to help you build your sales skills and become a better closer. Check out my YouTube channel for more videos: https://youtube.com/jonrognerud #consulting #coaching #highticket #sales #businessgrowth 🚀 Book 1:1 Coaching & Get a Free Business Audit: 👉 ✅ 3 THINGS I LEARNED SCALING THIS BUSINESS FROM ZERO TO $1M IN 20 DAYS: 👉 ✅ Free ‘Skool’...
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EP 147 - The Digital Growth Decoded (Jon Rognerud Exposed)
Media And Marketing w/Jon Rognerud
Welcome to "Digital Growth Decoded," the episode where we break down the strategies that actually build businesses. The world of online marketing often feels like pure chaos—I mean, a million different directions, conflicting advice, and money just... disappearing into a black hole. Success is boiled down to three timeless pillars. Listen to my podcasters discuss the philosophy, structure, background and approach I take with clients. And, best of all - this is timeless - even with AI and new "shiny objects"! For more, visit
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EP 146 - 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐌𝐚𝐤𝐢𝐧𝐠 𝐓𝐡𝐢𝐬 $𝟏𝟎𝟎𝐊 𝐆𝐫𝐨𝐰𝐭𝐡 𝐌𝐢𝐬𝐭𝐚𝐤𝐞? (quick)
Media And Marketing w/Jon Rognerud
𝐀𝐫𝐞 𝐘𝐨𝐮 𝐌𝐚𝐤𝐢𝐧𝐠 𝐓𝐡𝐢𝐬 $𝟏𝟎𝟎𝐊 𝐆𝐫𝐨𝐰𝐭𝐡 𝐌𝐢𝐬𝐭𝐚𝐤𝐞? (𝐅𝐨𝐫𝐦𝐮𝐥𝐚 𝐑𝐞𝐯𝐞𝐚𝐥). Read the below and click the link here: https://jonrognerud.com WARNING to business owners losing money on marketing: Your competitors are spending thousands to acquire new clients... while secretly bleeding profit. But smart business owners just discovered a counterintuitive 3-part formula that: • Turns $1 into $2 (or more) WITHOUT spending more on ads • Extracts hidden revenue...
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EP 145 - Boost Your Profits: Discover Funnel Secrets For Coaches & Consultants
Media And Marketing w/Jon Rognerud
Chaosmap is owned by Jon Rognerud, a serial entrepreneur with over 15 years of experience in digital marketing. Chaosmap.com is a digital marketing agency that helps businesses grow their online presence and generate leads. They offer a variety of services, including Google (search, YouTube) and Facebook advertising, SEO, copywriting, and conversion rate optimization. The company's website highlights their success stories, featuring testimonials from satisfied clients who have seen significant results from working with Chaosmap. Chaosmap emphasizes the importance of data-driven strategies and...
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EP 144 - How To Create Effective YouTube Ads (Google ABCD Formula)
Media And Marketing w/Jon Rognerud
The ABCDs guide has best practices, backed by data, to help you create effective video ads. The ABCDs of effective YouTube video ads are attention, branding, connection, and direction. (But, as you'll learn - there are options for "related paths" to take in this Google YouTube Checklist) The "ATTENTION" example video: Google (Cheetos) Video (Mentioned in my video) Core of ABCDs SUMMARY - Document - Download: ABCDs of effective video ads: Want us to run your video ads? (Digital Agency): Connect With Me on LinkedIn: THIS EPISODE on Youtube: ENJOY!
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EP 143 - Max Clicks Or Max Conversions? (For Beginner Accounts)
Media And Marketing w/Jon Rognerud
To learn more: In this episode, we're going to discuss the difference between Google ads max clicks and max conversions. I'll help you to figure out what's best for your business. If you're new to Google ads and are wondering which bid strategy type to use, this episode is for you. This will help you get started, and begin to track and optimize your campaigns for the best results. Contact me for more and visit my YouTube channel at ENJOY!
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EP 142 - The YouTube Algorithm (It's a nightmare??!!)
Media And Marketing w/Jon Rognerud
I looked at the human (emotional) side of the youtube algorithm, and what drives success - virality, views, click thru rates, retention, watch rates. It's a simplified, fun & different version of what you hear about (mostly). Go to - to subscribe and watch! Follow me for more solutions: HAVE FUN, HUMAN!
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Here are the top 10 questions to ask before launching any new ad campaigns on YouTube networks:
1. What are your primary goals for advertising on YouTube?
Are you looking to increase brand awareness, generate leads, or drive sales?
2. Who is your target audience?
Can you provide details about their demographics, interests, and online behaviors?
3. What type of video content are you planning to create for your YouTube ads?
Will you be producing educational, promotional, or testimonial videos?
4. Do you have a specific budget in mind for your YouTube advertising campaigns?
How much are you willing to spend daily or monthly to achieve your goals? Make sure to outline your CPA/CPS goals (or CPL goals for lead generation).
5. What is your preferred ad format?
Are you more interested in using skippable or non-skippable video ads, discovery ads, or bumper ads? If you don’t know – study your competition and see what they are using as a starter.
6. Are you planning to use any advanced targeting options, such as custom affinity or custom intent audiences, to reach a more specific audience?
Do you have research data (ex: Google Analytics) to back this up, and support the choices you are about to make?
7. How do you plan to measure the success of your YouTube advertising campaigns?
Which key performance indicators (KPIs) will you be monitoring to track your progress and optimize your campaigns? What additional metrics are the most important to the CEO, VP of marketing, CFO? Create a profitability matrix map and feed numbers into your worksheet before you launch. Run simulations in your funnel.
8. Have you considered creating dedicated landing pages for your YouTube ads to improve the user experience and increase conversions?
These pages should be congruent to the ad, and not the same as your Facebook or other platforms you are using. YouTube will be different.
9. Are you familiar with YouTube ad policies and guidelines to ensure your ads comply with the platform’s requirements?
Read up on the policies and to make sure you are not out of compliance. That includes country targeting as well.
10. Do you have any experience with other online advertising platforms, such as Google Ads or Facebook Ads?
Would you like to integrate your YouTube advertising efforts with these other platforms for a more comprehensive digital marketing strategy? If you are, make sure to segment messaging separately, and start simple. Don’t expect miracles or magic overnight. YouTube / Google Ads will take longer, and you need patience as you continue to test and track.
Once these questions have been answered and agreed upon, consider these important steps to implement your strategies for YouTube ads.
Make sure to subscribe to our YouTube channel here: https://youtube.com/jonrognerud