OLIO with Tessa Clarke — Community Building To Tackle Food Waste
Release Date: 04/27/2021
Marketing to generations is a thing of the past | Lydia Hinchliff
The Marketer's Debrief
In our first episode of 2025, Billy sits down with Journey Further's Director of Strategy, Lydia Hinchliff, to discuss why generational segmentation needs to be a thing of the past. They explore the pitfalls of generational stereotyping, the importance of understanding human nature in marketing, and the rise of the ageless generation. Lydia shares insights from Journey Further's recent social experiment aimed at debunking stereotypes across generations and offers actionable tips for marketers to avoid lazy segmentation practices. Want to learn more? Lydia will host a live webinar...
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The Secrets to Building an Online Community of 500K | Pretty Little Marketer
The Marketer's Debrief
Want to learn the secrets to driving an engaged community of over 500,000 people across all the major social channels? Of course you do. It's what countless brands and marketers try to do every single day, with mixed success. Thankfully, we sat down with Sophie Miller to uncover her secrets for you. Founder of the online marketing community Pretty Little Marketer, Sophie is a public speaker, community builder and content creator who has built her community to over 500,000 across platforms. How? Through relatable, insightful, engaging content delivered regularly and with purpose. ✅ In this...
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Short-form media, AI and marketing to the modern consumer | Matt Britton
The Marketer's Debrief
The latest episode of the podcast is a special one. Following a brilliant F**K the Formula event in NYC earlier this year, we thought we'd bring you a sneak peek into our keynote interview with bestselling author, marketer and consumer expert, Matt Britton. In this episode, Matt and Journey Further US CEO, Duncan Smith, discuss the evolving landscape of modern marketing, emphasizing the shift from traditional long-form content to more engaging, bite-sized formats. Matt highlights the importance of understanding consumer needs and leveraging AI for personalized marketing strategies - plus the...
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Habits, Language, and the Science Behind Effective Marketing | Richard Shotton
The Marketer's Debrief
In the latest episode of the Marketer's Debrief podcast, behavioural science expert and marketer, Richard Shotton, discusses the importance of understanding human decision-making in marketing. In this fascinating conversation, Billy and Richard explore the psychology behind habits, humour and language - and how brands can use these unique insights for marketing success. Breakdown ✍️ 🤝 The Bystander Effect: How personalised messaging can drive performance ⏱️ Fresh Start Moments: The crucial times your consumer is most receptive 🏃♂️➡️ Breaking Habits: When...
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How Marketing can Help America Fall in Love with Soccer | Stu Gower (adidas)
The Marketer's Debrief
In this month's episode, Billy sat down with Stu Gower, Senior Manager in the Brand Marketing team at Adidas in North America, to explore how emotion, authenticity and brand storytelling can fuel your marketing. 👟 📣 Stu discusses the importance of inspiring audiences through authentic storytelling 🤝 The loyalty consumers have to sports brands and how to cultivate a loyal community online ⚽ The growth of soccer in the US and how marketing can overcome challenges and maximize opportunities 🌟 The value of associating a brand with a star athlete and how to leverage such a...
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Building Brand Loyalty Through Events, Gifting and Going The Extra Mile | Stacie Henderson (TOD's)
The Marketer's Debrief
In our second podcast episode of the new series, Billy sat down with Stacie Henderson, Chief Marketing Officer, Americas of TOD's Group, to discuss building brand loyalty through events, gifting and going the extra mile with your experiential events. In this fascinating conversation, Stacie discusses how TOD's translates luxury and craftsmanship into its online presence, including using a platform called Powerfront for online chat and video demonstrations. They explore the value of high-profile events for brand advocacy and content creation, and the importance of a carefully curated guest list...
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The Secrets to Marketing a Global Sustainable Brand | Lee Price (Allbirds)
The Marketer's Debrief
In our first episode of the new series, Billy interviews Lee Price, Global Communications Director of sustainable sneaker company, Allbirds, to uncover the secrets to marketing a global sustainable brand. In this fascinating 20-minute conversation, they discuss: The challenges of marketing a sustainability message The power of relatability and humour The Say-Can-Do gap between consumer desire for sustainability and actual action Reaching Gen Z and Millennial audiences through LinkedIn, TikTok, influencers and more Subverting campaign norms Allowing your social media teams full creative...
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Introducing The Marketer's Debrief podcast
The Marketer's Debrief
This is The Marketer’s Debrief podcast from Journey Further. The quickest wrap-up meeting you’ll ever join. Each episode, we sit down with influential marketers to explore the campaigns, innovations and strategies shaping the industry - in under 20 minutes.
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Resilience with Bernardine Evaristo
The Marketer's Debrief
Isabelle speaks to the incredible Bernardine Evaristo, author of the Booker Prize-winning novel Girl, Woman, Other, about her recently published memoir, Manifesto.
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We'll be back soon...
The Marketer's Debrief
A sincere thank you to everyone who has listened and subscribed to the podcast this year.
info_outlineTessa Clarke is co-founder and CEO of OLIO, the food-sharing app on a mission to tackle food waste. With one third of all the food we produce going to waste and 800 million people going to bed hungry every night, changing our behaviour when it comes to food has the potential to radically improve both the environment and people's lives. OLIO has 3.6million users in 59 countries worldwide.
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