451- Growing Cut Flowers & More for a Farmer's Market with Sarah Shuman
Release Date: 12/09/2025
470 - Planting Day: Peppers – when to plant, what to know, and exactly what to do step by step
The Beginner's Garden
You've been waiting all spring to get those peppers in the ground. But planting day isn't just about digging a hole and dropping them in — and this year, I learned some things I didn't expect. In this episode, I'm sharing my full pepper planting day guide, including what I had to research when my plants were ready before my garden was. Keywords: planting peppers, pepper transplants, chilling injury peppers. Free Download: Tomato Quick-Start Growing Guide Growing peppers usually means you're growing tomatoes too. This free guide covers variety selection, timing, pruning, and harvest —...
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469 - Cucumbers: How to Choose, Plant, and Harvest All Season Long
The Beginner's Garden
Struggling to grow healthy cucumbers that actually produce? You’re not alone—cucumbers can be tricky if you don’t get a few key things right. In this episode, you’ll learn how to grow cucumbers successfully with simple, practical tips you can use right away. Whether you’re growing in raised beds, containers, or small spaces, this will help you get a better harvest. Cucumbers are one of the most rewarding crops to grow, but they can also be frustrating when plants struggle, stop producing, or take over your space. In this episode, I walk you through what’s worked in my garden when...
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468 - Pollinators: Are They Telling You Something About Your Garden? — with Disney Conservation Scientist Morgan Belle
The Beginner's Garden
Struggling with pests or poor pollination in your garden? Wondering how to attract bees, butterflies, and other beneficial insects naturally? In this episode, you’ll learn simple, practical ways to support pollinators and grow a healthier vegetable garden. I’m coming to you from Disney World’s Epcot Flower & Garden Festival, where I had the chance to talk with entomologist Morgan Bell at Butterfly Landing. She shares how pollinators like bees, butterflies, and even wasps play a vital role in your garden ecosystem—and how the small choices you make can have a big impact. We talk...
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467 - Planting Day: Tomatoes – when to plant and exactly what to do step by step
The Beginner's Garden
Struggling to know when to plant tomatoes without risking frost? Wondering how deep to plant or what actually matters on planting day? In this episode, you’ll learn a step-by-step tomato planting process so you can start strong and grow a healthy harvest. Tomato planting day can feel exciting… and a little uncertain. In this episode, I walk you through exactly how I decide when it’s safe to plant, how I prep my planting holes, and what I do right after planting to give my tomatoes the best start possible. Free Download: Tomato Diseases Guide Quickly identify common tomato problems and...
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466 - Soil: What to Do Before You Plant Anything
The Beginner's Garden
Struggling to figure out what your garden soil actually needs? Confused by compost, topsoil, and raised bed mixes? In this episode, you’ll learn simple, practical soil basics to grow healthier plants and improve your garden naturally. Dream to Garden (Now Open!) My step-by-step garden planning course with optional monthly coaching calls to help you plan and grow with confidence. 👉 Key Takeaways Understand the difference between topsoil, compost, and raised bed soil Learn how to build healthy soil for raised beds or in-ground gardens Know how and when to add compost for best...
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465 - Companion Planting While You’re Actually Planting Your Garden
The Beginner's Garden
Feeling unsure about companion planting when you're actually standing in your garden? You’re not alone. It’s one thing to read charts, but another to decide what goes where in real time. In this episode, you’ll learn how companion planting really works, including spacing, timing, and practical garden layout strategies that make sense. Free download: Companion Planting for Pest Control A simple, practical guide to pairing plants that help naturally reduce pests. 👉 If companion planting has ever felt confusing or overly complicated, this episode will walk you through step-by-step...
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464 - Planting Day: Potatoes – how to plant and what to expect as they grow underground
The Beginner's Garden
Struggling with poor potato harvests or slow growth? You’re not alone. In this episode, you’ll learn how to plant potatoes step-by-step for stronger plants and better yields. From choosing seed potatoes to soil prep and spacing, this potato planting guide will set you up for success. Potatoes are one of the most rewarding crops you can grow, but planting them correctly makes all the difference. In this episode, I walk you through exactly what to do before planting day, including how to choose the right seed potatoes, whether to chit them, and how to prepare your soil. I’ll also share...
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463 - Planting Day: Carrots - how to plant and what to expect the first few weeks
The Beginner's Garden
Struggling to get carrot seeds to sprout or size up well? In this episode, you’ll learn how to plant carrots with better timing, spacing, watering, and thinning so they grow straight, sweet, and strong. If carrot germination has felt unpredictable, this step-by-step planting guide will help you start with confidence. Carrots can feel simple until you plant them and wait... and wait... and still see bare soil. In today’s Planting Day episode, I’m walking you through exactly what to do before and after sowing carrot seeds so you can improve germination, avoid common mistakes, and set...
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462 - How Early Is Too Early? Planting Cool-Season Crops With Confidence
The Beginner's Garden
Spring weather can make planting decisions confusing. Should you plant your cool season crops now, or wait a little longer? In this episode, you’ll learn how to decide the best time to plant lettuce, broccoli, carrots, peas, and other cool season crops with confidence. If you’ve ever worried about planting too early or too late, this practical guide will help you read the signals your garden is giving you. free download: Garden Cheat Sheet New to edible gardening or restarting after a break? Download my free Garden Cheat Sheet—a simple path to plan, plant, and stay on track. Key...
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461 - Seedlings Not Growing? Why Mine Stalled (and the Fix)
The Beginner's Garden
Struggling with indoor seed starting because your seedlings stopped growing? Are they stuck with only seed leaves, turning yellow, or just frozen in time? In this episode, I share how a simple seed starting mix mistake stalled my broccoli, cabbage, and lettuce—and exactly how I fixed it. Free download: Seed Starting Troubleshooting Guide Clear, simple fixes for common indoor seed starting problems. Download it here → After 13 years of starting my own seeds, I made a mistake I didn’t even realize—until my brassicas refused to grow for nearly two weeks. What looked like a nitrogen issue...
info_outlineStruggling to figure out how to turn your love of gardening into something you can share—or even sell? In this episode, Sarah walks us through how she built a thriving cut flower business for her local farmers market. You’ll hear the practical steps she took, what she wishes she knew sooner, and how she manages growing for both beauty and profit. If you’ve wondered whether you could do something similar, this conversation gives you hope and a clear starting point.
free download: Garden Cheat Sheet
A simple, step-by-step starter plan to help you begin your garden with confidence.
https://journeywithjill.net/gardening/when-to-plant/
Key Takeaways
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Why selling flowers can be more approachable than selling vegetables
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How Sarah planned her first year—and what she’d change
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The importance of bloom times, succession planting, and crop selection
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How working with a partner shaped the business
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What she’s learned from customers and community at the farmers market
Chapters
00:00 – Why Sarah chose cut flowers
04:30 – Planning the first flower season
06:20 – Bloom timing and succession basics
10:40 – Overwintering and cool-season flowers
13:40 – Direct sowing vs. plugs
17:30 – Working with a business partner
21:05 – What keeps her motivated
22:50 – The hardest parts of flower farming
25:00 – Planning mistakes in year one
27:45 – Profitable vs. low-profit crops
36:30 – Using plant starts to build early customers
39:10 – Adding microgreens for income
43:40 – What farmers markets taught her about people
47:00 – How to get started selling at a market
Resource Links
Free Garden Cheat Sheet: https://journeywithjill.net/gardening/when-to-plant/
Friday Emails (newsletter): https://journeywithjill.net/gardensignup
YouTube Channel: https://www.youtube.com/c/JourneywithjillNet/videos
Instagram: https://www.instagram.com/thebeginnersgarden/
Podcast Archive: https://journeywithjill.net/the-beginners-garden-podcast/
Soft Paid Mention:
Complete Garden Planner – A simple system to plan and track your season.
https://shop.journeywithjill.net/
Disclaimer
Gardening advice shared in this podcast is based on my own experience in Zone 8a (Arkansas) and from the feedback I receive from others in different gardening contexts. Your results may differ depending on your location, climate, and growing conditions. Always check your local extension service or trusted resources for region-specific guidance. Some links may be affiliate links, which means I earn a small commission at no extra cost to you if you make a purchase. As an Amazon Associate, I earn from qualifying purchases.