Where did Ramsey personality Chris Hogan go? I ask him about getting through life's "STUFF."
Release Date: 03/23/2022
Has earned media lost its luster? Eleanor Hawkins of Axios Communicators challenges norms.
The Justin Brady Show
Many founders or CEOs dreams of a big, earned media hit in The New York Times or The Wall Street Journal. But are these big wins really the best target for outbound communications? That depends, says Eleanor Hawkins who leads the Axios Communicators newsletter. Hawkins covers communications trends, future uses of AI in marketing communications, and explains why smaller networks and niche audiences may be a better choice for your overall marketing strategy. If you're in marketing or communications and want to make your operation more efficient, listen! See the full show notes here:...
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Psy was a psyop? Tribalism pro explains how we outsource our own decision making.
The Justin Brady Show
Psy was a psyop created to make South Korea cool. Soap operas were created to sell soap. And the Grand Ole Opry, the longest running radio show in history, was a marketing play for insurance. Joah Santos, founder of Warhol is a tribalism nerd who consulted for Unilever, ABInBev, Airbnb and others. He tells me underlying structure of how information spreads. "The majority of decisions are made by following other people we trust," says Santos. He's right. We offload the intellectual hard work of finding new ideas and products that will benefit our lives to various influencers and opinion...
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X/Twitter Spaces King, Mario Nawfal on journalism, the future of X, and media attacks.
The Justin Brady Show
If you're an X user (fka Twitter) you know the name Mario Nawfal. Nawfal hosts the largest spaces on X, and his guests include Elon Musk, Michael Bay, Mark Cuban, Andrew Yang, and many others. After taking a break from interviews, he shares his thoughts on the future of X, CEO Linda Yaccarino, his new show Killer Whales, and a media hit piece about him. Nawfal got his start creating a blender company, but today he's the Founder of IBC Group, and the King of Spaces on X/Twitter. He explains how his spaces caught on and his secret sauce and explains why other tech founders and startups should be...
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What should founders prioritize in their marcom efforts? Allison Braley, partner at Bain Capital Ventures answers.
The Justin Brady Show
As the state of the economy looks shakier by the day, Allison Braley head of marketing at Bain Capital Ventures gives founders critical advice on where to spend their marketing dollars. She explains the value earned media, and how to balance spend on brand and product. It's a whole new world and although there's plenty of cash for early stage founders, late stage founders are feeling the crunch as VCs prioritize earlier profitabaility and low burn. Braley explaind the new marcom flywheel and where to focus as a founder. See the full show notes at
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CEO of FreePower on creating new Tesla device charger and how he amassed a huge following.
The Justin Brady Show
Jake Slatnick, CEO of FreePower discusses the process in creating Tesla's new free position device charger and overcoming engineering hurdles—how did he succeed where Apple failed? I also ask the direction question everyone wants to know: will this charger be on the new Cybertruck? We also discuss how he captured massive amounts of earned media and press attention. Not to mention top YouTubers like Marques Brownlee, known as MKBHD, and Justine Ezarik, known as iJustine. Was it just luck? No. Turns out he took specific steps to get the right journalist's attention. See the full show...
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If you utilize a customer's values they are neurologically wired to chase you says David Allison.
The Justin Brady Show
David Allison is creator of the Valuegraphics database, and as of recording this interview, is closing in on his one millionth in-depth survey making his dataset iron clad. Allison is the first person in history to have built a tool allowing us to precisely communicate and position our message in a way others are neurologically wired to hear and understand. Much of failed startups, wars, and broken relationships stem from bad communication resulting from misalignment and misunderstanding of others' values. Allison believes the valuegraphics databse is a great tool for marketers, allowing...
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Journalist for The Washington Post and CNN on the state of media, pitching journalists, and AI-writing.
The Justin Brady Show
Today is a special episode. Matt McFarland is a respected journalist with The Washington Post and most recently CNN discusses how to get press and pitch the right way, and media relevance in the 21st century. Has the media gone too hard on polarizing and political topics has that hurt them? McFarland also discusses the value of content strategy not just for sales but attracting media attention. In the same way, prospects are opening less pitch email, journalists are also ignoring pitches in favor of self-created content. We also dig into AI-writing. Representing both the writing and...
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What do unicorn founders know? Matthew E. May and Pablo Dominguez wrote the book.
The Justin Brady Show
Matthew E. May and Pablo Dominguez co-wrote "What A Unicorn Knows" and explain there is nothing random about becoming a unicorn. Growth-focused companies think about small steps, make experimentation part of the job, and most importantly, put the time and commitment into forming a strategy. May and Dominguez are operators at Insight Partners. They joined forces to create a light book that's dense in value and detail. The book strikes the balance between something easy-to-consume but thorough and detailed enough to take your executive team through to put your company on a growth...
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The future of battery powered appliances is amazing, explains Sam D'Amico founder of Impulse Labs
The Justin Brady Show
Are battery-powered appliances the future? When I saw musings on Twitter, the idea was hilarious to me. After looking into it and speaking with Sam D'Amico the founder of Impulse Labs, however, I'm convinced the technology is the future. And it's a future all of us will quickly fall in love with. D'Amico explains how battery-powered stoves solve the problems of electric stovetops that home cooks and chefs have come to hate. Controllability. He describes why the technology actually provides more power to the pan, why future pans will "talk" to your stove, and how your appliances may actually...
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What has momentum for 2023? Mike Berland of Penta Group has a proven process.
The Justin Brady Show
Mike Berland is nuts... or at least that's what I thought when I first hosted him on this very show years ago. He claimed to have developed a tool that analyzes what has cultural momentum, and therefore what the future likely looks like. But after he kept predicting trends using his "M Factor" analysis, I knew he was onto something. (It was also a bit creepy!) I ask him what 2023 has in store for us. Berland is the founder of Decode_M, recently acquired by Penta Group. Berland applies a physics definition to culture. Mass X Velocity = Momentum. They do this by analyzing all public...
info_outlineLongtime retirement and money guy, Chris Hogan suddenly vanished from the web months ago leaving many to ask where he went and if we'd hear from him again. Now that he's "back" I ask him what happened, and what his new plans are.
We discuss inflation, interest rates, leadership, how he's learned from his failures, and what YOUR future looks like. What decisions should you be making right now, to get through "the stuff" you're dealing with?
Get his official links at justinkbrady.com/chris-hogan-coach