Former Secret Service Officer, Jose Vargas on protecting the President, and the LeadThrough Method
Release Date: 09/16/2022
Saving Sleep: Ozlo Co-founder Charlie Taylor Explains How They Re-captured trust and resurrected Bose Sleepbuds
The Justin Brady Show
When Bose discontinued its cult-favorite Sleepbuds in 2020, a passionate cohort of users was left in the lurch. For many, these earplug/headphone hybrid weren’t a gadget—they were a nightly lifeline. Charlie Taylor, Co-Founder of Ozlo shares why he left Bose to co-found Ozlo, and how they quickly gained key relationships, and found immediate traction growing a new Sleep ecosystem. Taylor explains why focus matters, how saying "no" to big opportunities leads to more revenue, and how they immediately found acceptance amongst major media despite having no relationships or company history.
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Helen Tobin, Head of Comms at Substack on how brands can reach new audiences.
The Justin Brady Show
Journalists and writers are leaving major publications for Substack. Shoud brands follow? Helen Tobin discuss Substack's Unicorn rise, how brands can use the platform to reach new audiences and what not to do. Starting out as a monetizeable newsletter platform, the company has added video, podcasting and feed-style social media. What are effective brands doing on the platform? How do they protect users from Ai slop? Will they license user content on LLMs? Find the video at https://justinbradyshow.com Chapters: 00:00 - Substack's insane growth 02:23 - Decentralizing Journalism &...
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Celebrity Chef, Andrew Zimmern's brand advice: stop being scared of story!
The Justin Brady Show
Andrew Zimmern didn’t stumble into media success—he sprinted toward it with intentional risk, relentless work, and zero entitlement. In this episode, the chef-turned-storyteller breaks down how he went from unpaid internships to national stardom by “running at” opportunities when clarity struck. He shares why brands fail at content (they’re afraid to tell stories), the real skill behind great interviewing (deep listening), and how to spot the moment when a conversation can turn meaningful—then push. “If the road is flat,” he says, “go deep.” Zimmern reveals how he prepares...
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AI Eating SEO? YouTube Just As Important As Your Website? Marcus Sheridan pulls no punches
The Justin Brady Show
Founders, you kinda suck at SEO, content, and communications. That's tragic because many of you have incredible brain-frying technology and ideas the world wants to hear about. Marcus Sheridan, author Endless Customers describes why AI has made web content more important than ever, and explains why YouTube is just as important as your own site. Sheridan's first book They Ask, You Answer detailed the process he followed to become the #1 website in the world... for pools. You read that right. He ended up ruling the internet for a heavily commoditized business. He explains how to increase...
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IBM Technology hit 1 million YouTube subs. Host Martin Keen explains their strategy.
The Justin Brady Show
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YouTuber Mike Russell On How Creators Can Improve Production and Crossing 300,000 Subs
The Justin Brady Show
YouTuber Mike Russell hit 300,000 subscribers which is an incredible accomplishment. Justin Brady sits down with the media mastermind and founder of Music Radio Creative, to discuss content creation, productivity, and the long road to success in the digital landscape. Mike, a veteran in audio production and YouTube content creation, shares valuable insights on how to grow a YouTube channel organically and maintain a steady content workflow. He explains tactics to grow his channel, how to hook viewers, how to handle never-ending deadlines, AI's role in his process, and the resource he taps...
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Has earned media lost its luster? Eleanor Hawkins of Axios Communicators challenges norms.
The Justin Brady Show
Many founders or CEOs dreams of a big, earned media hit in The New York Times or The Wall Street Journal. But are these big wins really the best target for outbound communications? That depends, says Eleanor Hawkins who leads the Axios Communicators newsletter. Hawkins covers communications trends, future uses of AI in marketing communications, and explains why smaller networks and niche audiences may be a better choice for your overall marketing strategy. If you're in marketing or communications and want to make your operation more efficient, listen! See the full show notes here:...
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Psy was a psyop? Tribalism pro explains how we outsource our own decision making.
The Justin Brady Show
Psy was a psyop created to make South Korea cool. Soap operas were created to sell soap. And the Grand Ole Opry, the longest running radio show in history, was a marketing play for insurance. Joah Santos, founder of Warhol is a tribalism nerd who consulted for Unilever, ABInBev, Airbnb and others. He tells me underlying structure of how information spreads. "The majority of decisions are made by following other people we trust," says Santos. He's right. We offload the intellectual hard work of finding new ideas and products that will benefit our lives to various influencers and opinion...
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X/Twitter Spaces King, Mario Nawfal on journalism, the future of X, and media attacks.
The Justin Brady Show
If you're an X user (fka Twitter) you know the name Mario Nawfal. Nawfal hosts the largest spaces on X, and his guests include Elon Musk, Michael Bay, Mark Cuban, Andrew Yang, and many others. After taking a break from interviews, he shares his thoughts on the future of X, CEO Linda Yaccarino, his new show Killer Whales, and a media hit piece about him. Nawfal got his start creating a blender company, but today he's the Founder of IBC Group, and the King of Spaces on X/Twitter. He explains how his spaces caught on and his secret sauce and explains why other tech founders and startups should be...
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What should founders prioritize in their marcom efforts? Allison Braley, partner at Bain Capital Ventures answers.
The Justin Brady Show
As the state of the economy looks shakier by the day, Allison Braley head of marketing at Bain Capital Ventures gives founders critical advice on where to spend their marketing dollars. She explains the value earned media, and how to balance spend on brand and product. It's a whole new world and although there's plenty of cash for early stage founders, late stage founders are feeling the crunch as VCs prioritize earlier profitabaility and low burn. Braley explaind the new marcom flywheel and where to focus as a founder. See the full show notes at
info_outlineFormer Secret Service Officer Jose Vargas is a force of nature. His life started in poverty and difficulty, but his mom set a goal for him and his family: to escape an abusive environment and set her children up for success. Little did she know her son would go on to protect the leader of the free world.
Vargas discusses unique experiences, walking the White House halls and washing hands next to the President of the United States, his "no fail" mission to keep our officials safe, and the lessons you can learn. Vargas explains the common mistakes people make when setting goals. His perspective will reset you and focus you on your goals.
See all the show notes at https://justinkbrady.com/jose-vargas