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New Laws, New You: How Buyer’s Agents Can Use LinkedIn and PR to Lead in the Market

Good Girls Get Rich by Karen Yankovich

Release Date: 09/16/2024

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Welcome to Good Girls Get Rich! I’m your host, Karen Yankovich, and today we’re talking about the *massive* changes in the real estate world that every buyer’s agent needs to know about. If you’re in the U.S., you’ve probably heard about the new laws that are totally changing how buyer’s agents work. And let me tell you, this is shaking up the industry in a BIG way!

#GoodGirlsGetRich 

We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected].

Episode Highlights:

In this episode, I’m spilling the tea on these new buyer’s agent laws and why now is the time to position yourself as a trusted expert. No more casual walk-ins at open houses—buyers are now required to sign contracts with agents, and this opens up huge opportunities for you to redefine your role and create a high-ticket offer.

Here’s what we cover:

  • What the new laws mean for buyer’s agents—and how you can use this change to stand out.
  • Why building your personal brand on LinkedIn is non-negotiable right now. If buyers need to commit to you upfront, you better make sure your LinkedIn profile screams, "I’m the expert you need!"
  • The power of newsjacking this story! The media hasn’t covered this as much as you’d think, so there’s a golden opportunity to get visible by pitching yourself to local and national outlets as the go-to real estate expert.
  • PR strategies that will help you cement your position as a thought leader in this ever-changing market. Start getting your name in articles, podcasts, and community events ASAP!

I also give you the inside scoop on how to optimize your LinkedIn profile for maximum visibility. We’re talking about headlines that showcase your expertise in navigating the new laws, content strategies that attract clients, and how PR can boost your credibility.

Why This Matters NOW: These new laws are shifting the landscape of real estate, and while it might feel a little overwhelming, it’s actually a massive opportunity if you play your cards right. Imagine being the *trusted advisor* who helps clients navigate this new market with confidence. This is your chance to shine!

Secret Podcast Alert! Want to dive even deeper into this? I’ve got a *secret podcast* just for you! It’s packed with strategies to help you master LinkedIn, PR, and positioning yourself as a high-ticket buyer’s agent. Plus, I’m sharing mindset visualizations to help you step into this new role with confidence.

  • Snap a screenshot of this episode and share it with your network, especially if you know a buyer’s agent who could benefit from this information!
  • If you loved this episode, sharing is caring! Tag me so I can spread the word too.

Until next time, stay confident, stay visible, and keep making those powerful connections!

Magical Quotes from the Episode:

Karen Yankovich:

  1. “These new laws are pushing you to evolve, and that evolution means you need to shift from just being an agent to being a trusted advisor and thought leader.”

  2. “This is an opportunity for you. If you position yourself correctly now, these changes can actually help you grow your business in ways you never imagined.”

  3. “LinkedIn is where you build your database, and not enough of you are using it. I’m here to change that.”

  4. “The media needs experts right now more than ever, and if you can position yourself as the go-to person for understanding these new laws, your credibility will skyrocket.”

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