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Jill Lublin’s Top PR Secrets: How to Get Free Media & Become a Magnet for Publicity

Good Girls Get Rich by Karen Yankovich

Release Date: 07/01/2025

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Welcome to Episode 310 of the Good Girls Get Rich Podcast and I’m your host, Karen Yankovich. Ever wish you could snap your fingers and have the TODAY Show or Forbes calling you for your expertise? Well, until you hire that pricey publicist, this episode is your DIY shortcut.

This week, I’m joined by the unstoppable Jill Lublin — global publicity expert, four-time bestselling author (hello Guerrilla Publicity!), and the queen of making media feel oh-so-doable for entrepreneurs like us.

Jill Lublin is a 25+ year Media Magnet.  She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales.  These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.

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We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.

 

Episode Highlights:

  • Why publicity matters more than ads (and is often free!)
  • How borrowing someone else’s credibility — like a podcast host — is your secret fast pass to trust and sales.
  • The problem-solution formula for pitches that get opened (and booked!).
  • Holiday and headline hacks: Using National Day Calendar, trending news, and even Groundhog Day to stand out with creative story angles.
  • Why kindness is a PR superpower — and how Jill’s Kindness Circles are changing the way we do business.

Jill generously unpacks easy, practical steps for snagging media attention without the overwhelm — from pitching podcasts the right way, to crafting irresistible story hooks journalists crave.

And because y’all know I’m LinkedIn-obsessed, we also riff on how PR and LinkedIn go hand-in-hand to build your thought leadership, land dream clients, and shortcut your path to credible visibility.

Must-Hear Moments:

  • The truth about HARO (Help A Reporter Out) — and why 20 responses can be life-changing for your business.
  • How one well-placed podcast guest spot launched entire coaching businesses.
  • The power of asking — and exactly what to say to pitch yourself with confidence and context.

If you loved this episode, take 30 seconds to rate & review it on Apple Podcasts. It helps more brilliant women like you get rich in every way that matters.

See you next week, my fabulous friends — and remember, more media = more impact, more income, and more influence. Let’s get you seen!

 

Magical Quotes from the Episode:

Jill Lublin:

  1. "Kind companies get more publicity. Kindness is actually a currency that makes the media pay attention."
  2. "The best pitch? One problem, three real solutions — in plain language, serving their audience first."
  3. "Progress, not perfection. Start where you are — even one radio interview can launch a whole business."

Karen Yankovich:

  1. "Borrow my credibility — that’s why podcast interviews work. It’s trust, and it’s free PR magic."

  2. "People don’t really care about you — they care about how you help them. That’s your message, every time."

  3. "Media opportunities are the shortcut to credibility, especially if you don’t have a million testimonials yet."

Resources Mentioned In This Episode:

 

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