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Understanding the Customer Churn Cycle

Key Customer Growth Podcast with Jermaine Edwards

Release Date: 11/22/2019

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Understanding the Customer Churn Cycle show art Understanding the Customer Churn Cycle

Key Customer Growth Podcast with Jermaine Edwards

If you’ve ever had a customer leave and been puzzled as to why. It might be because you’ve fallen prey to the customer churn cycle. They trigger customer experiences that influence their decision to stay or leave an organisation. Listen to find out how to leverage this for your customers.

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Introduction show art Introduction

Key Customer Growth Podcast with Jermaine Edwards

If you’re a sales leader, executive, key account manager or customer serving professional in a B2B industry, you're in the right spot! I want to show you how you can activate the three core drivers that produce fanatical fans and highly profitable customers for life. Who am I? I am a customer growth author, speaker, consultant, and business relationship specialist. I help key account leaders become the advisers their customers never want to leave. What qualifies me to talk to you about Customer Growth? 10+ years in sales and sales leadership. Starting, failing and growing my own companies....

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If you’ve ever had a customer leave and been puzzled as to why. It might be because you’ve fallen prey to the customer churn cycle. They trigger customer experiences that influence their decision to stay or leave an organisation.

In this podcast episode I’ll talk about 

  • How to understand customer churn to transform your customer results

  • What is churn and the Customer Churn Cycle

  • What are the three churn cycle management disciplines

  • How to move from reactive to proactive engagement with your customers to grow the value of your customer relationships

Listen to find out how to leverage this for your customers.

Jermaine Edwards

Your customer growth guide