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How to Retain Customers: The Middle

Key Customer Growth Podcast with Jermaine Edwards

Release Date: 11/29/2019

The Danger and Power of Customer Best Practices show art The Danger and Power of Customer Best Practices

Key Customer Growth Podcast with Jermaine Edwards

In this episode we go further down the customer growth rabbit hole and explore one of the most dangerous topics for an organisation to ignore: customer best practices.

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How to prepare to protect your customer relationships in difficult times show art How to prepare to protect your customer relationships in difficult times

Key Customer Growth Podcast with Jermaine Edwards

In this episode we explore the unavoidable reality of difficult times with our customers. How can you be prepared to effectively manage those moments so you can have repeatable success in any season?

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How to Retain Customers: The Middle show art How to Retain Customers: The Middle

Key Customer Growth Podcast with Jermaine Edwards

In this episode I outline the challenge and power of cognitive bias that prevents organisations from around the world from realising customer growth potential and help you go beyond the basic strategies for customer retention.

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Understanding the Customer Churn Cycle show art Understanding the Customer Churn Cycle

Key Customer Growth Podcast with Jermaine Edwards

If you’ve ever had a customer leave and been puzzled as to why. It might be because you’ve fallen prey to the customer churn cycle. They trigger customer experiences that influence their decision to stay or leave an organisation. Listen to find out how to leverage this for your customers.

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15 Trust Principles To Reshape Your Customer Relationships show art 15 Trust Principles To Reshape Your Customer Relationships

Key Customer Growth Podcast with Jermaine Edwards

How do you intentionally build or deepen trust in your communication and engagements with customers?

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Introduction show art Introduction

Key Customer Growth Podcast with Jermaine Edwards

If you’re a sales leader, executive, key account manager or customer serving professional in a B2B industry, you're in the right spot! I want to show you how you can activate the three core drivers that produce fanatical fans and highly profitable customers for life. Who am I? I am a customer growth author, speaker, consultant, and business relationship specialist. I help key account leaders become the advisers their customers never want to leave. What qualifies me to talk to you about Customer Growth? 10+ years in sales and sales leadership. Starting, failing and growing my own companies....

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More Episodes

Check out this week’s blog post for more on how to retain customers.

In this episode I outline the challenge and power of cognitive bias that prevents organisations from around the world from realising customer growth potential and help you go beyond the basic strategies for customer retention.

We’ll cover:

 

  • How to prevent your company from being chosen last by your customers

  • Why you should get out of the middle 

  • Why you should always challenge your assumptions

  • The single biggest action you can take to get out of the middle

 

Jermaine Edwards

Your Customer Growth Guide