Ep 692. Hold Your Ground on Your Rates: Let the Data Do the Talking
Kid Contractor Podcast with Caleb Auman
Release Date: 03/26/2026
Kid Contractor Podcast with Caleb Auman
Caleb and Brittany are discussing the importance of maintaining an abundance mindset during the busy spring season. They encourages business owners to "hold the line" by refusing low-profit projects and trusting that better opportunities will arise through consistent marketing and historical data. The episode includes an AI-assisted segment that defines the difference between acting out of fear-based scarcity and strategic confidence. While Caleb emphasizes the need for disciplined pricing and personal growth, Brittany shares the emotional challenge of overcoming the worry associated with...
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Caleb interviews from , a brand strategist who helps landscapers differentiate themselves in a saturated market. Diego argues that contractors often struggle because they sell services based on price and utility rather than uncovering their deeper purpose. He encourages business owners to move past a victim mentality and embrace a heroic identity by recognizing the profound human connection their work facilitates. By defining a clear "why" and aligning it with consistent branding, owners can transition from being mere operators to becoming visionary leaders. The discussion emphasizes that...
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Caleb speaks with serial entrepreneur , who shares insights from his 40-year career across 31 different businesses. The conversation focuses on the psychological shift from forced discipline to authentic commitment, emphasizing how personal purpose pulls an individual toward success more effectively than constant internal pressure. Kerrigan explains the importance of changing oneβs "primary question" to foster joy and appreciation rather than judgment or a rigid need to be right. He also provides strategic business advice on navigating economic cycles, suggesting that maintaining high cash...
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Caleb interviews Brian Brown, owner of in the Lake Tahoe region. Brown details his professional journey, explaining how he transitioned from an employee to the owner of a high-end firm through a strategic buyout. He emphasizes the importance of utilizing business management systems like LMN and the Leandcaper operating system to maintain profitability within a strictly regulated 24-week construction season. The discussion highlights the value of peer groups, mentorship, and leadership development for entrepreneurs seeking financial freedom and a better family lifestyle. Brown also recounts a...
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Caleb and Brittany discuss the realities of running a seven-figure landscaping business while navigating major personal milestones and family responsibilities. The couple reflects on a recent trip to Las Vegas for a major construction trade show, using the experience as a backdrop to talk about the challenges of professional growth, entrepreneurship, and maintaining a strong family life. A significant part of the conversation focuses on their decision to homeschool their children while still maintaining high standards inside their growing business. They also share how their current success...
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Caleb and Brittany are podcasting from Las Vegas during the ConExpo construction trade show. They discusses their business operations, including the launch of a new coaching group and Brittanyβs upcoming presentation on business growth. A significant portion of the conversation focuses on financial maturity, where they credit budgeting software and CFO services for transforming their company from a struggling venture into a profitable seven-figure business. They reflect on the necessity of professionalizing operations and moving away from "management by chaos" to achieve long-term stability....
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Caleb and Brittany record this episode live from CONEXPO 2026 in Las Vegas, discussing how their landscaping business evolved from small beginnings into a highly mechanized, technology-driven operation. Caleb explains how growing a company forced him to overcome his natural introversion and develop the confidence to price work correctly. The conversation dives into the importance of self-confidence, fast decision-making, and investing in modern equipmentβlike GPS grading and specialized attachmentsβto dramatically increase production. They also discuss the psychology of entrepreneurship,...
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In this episode, Caleb breaks down how the health of your business directly reflects your leadership, discipline, and personal development. Key topics include: Personal development as the foundation for self-realization and self-awareness Clearly defining what a βwinβ looks like for yourself and your company The importance of carving out time for focused, deep work Dollar-bracketing systems to ensure efficiency and accountability Building a leadership pipeline β from apprentices to managers Giving true ownership and responsibility at every level Aligning training and SOPs so they...
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In this episode, Caleb sits down with Nick Bartolo, founder of Essential Partners, to discuss what business owners need to consider when thinking about selling their company. Nick breaks down: The decision to sell and conducting a βpossible path analysisβ β evaluating revenue, EBITDA, and overall business valuation. Thinking beyond the sale price β retirement planning, ensuring your investments can support your lifestyle, and avoiding poor tax advice. He also covers: Optimizing growth, margins, and return on capital Building a business that is sustainable and not dependent on the...
info_outlineCaleb and Brittany are discussing the importance of maintaining an abundance mindset during the busy spring season. They encourages business owners to "hold the line" by refusing low-profit projects and trusting that better opportunities will arise through consistent marketing and historical data. The episode includes an AI-assisted segment that defines the difference between acting out of fear-based scarcity and strategic confidence. While Caleb emphasizes the need for disciplined pricing and personal growth, Brittany shares the emotional challenge of overcoming the worry associated with providing for a team.
Key Takeaways:
- Adopt an abundance mindset by trusting that the right opportunities will continue to arise if you focus on value rather than fear.
- Utilize historical data and management software to determine your actual costs and maintain profitable pricing.
- Exercise the discipline to say no to low-margin or misaligned work to leave room for higher-quality, strategic projects.
- Prioritize working on yourself and your internal mindset to prevent personal fears from limiting your professional and personal growth.
- Regularly review your project pipeline and schedule to ensure a consistent workflow through intentional management rather than reactive scrambling.
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