47. Reviving a Dead Book Series (Case Study 3)
Book Marketing Show Podcast with Dave Chesson
Release Date: 09/18/2018
64: Book Launch to Consistent Sales Case Study
Book Marketing Show Podcast with Dave Chesson
You’ve written your book and the hard work is done, right? Nope! As an author, you’re not just looking to write a book, but hoping to sell that book, too.
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63. Marketers & Coffee: Publishing Companies and Deals with Anna David
Book Marketing Show Podcast with Dave Chesson
Authors are finding themselves questioning if they are better suited for going with a traditional publisher vs. going the self-publishing route.
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62. Best Writing Tools for Authors
Book Marketing Show Podcast with Dave Chesson
Book writing software. There are a lot of options. In today’s episode, we’ll talk about three of the most common ones: Microsoft Word, Google Docs, and Scrivener. Microsoft Word is familiar to many and may already be on your computer. Google Docs is free and cloud-based, meaning you can access it from anywhere. Scrivener has the most bells and whistles, though, and is designed with authors in mind. Each one has pros and cons, and depending on your style of writing, you may prefer one over the others. For more information, visit the show notes at
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61. What Publishing Companies Are Really Like (Insider Story)
Book Marketing Show Podcast with Dave Chesson
I’ve had the pleasure of working with publishing companies as an author and consultant. I’ve also seen plenty of interesting things that have a profound effect on authors both self-published as well as those working to become published by one of these companies.
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60. Marketers & Coffee: Facebook Pages for Authors
Book Marketing Show Podcast with Dave Chesson
Facebook can seem like an intimidating place to put yourself out there as an author if you’re not used to it. You may wonder how to navigate between using it for personal reasons versus using it as a marketing arm of your books. But it can be a powerful tool and, used correctly, can help your readers connect with you more.
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59. How to Get Paid Writing Other People’s Books
Book Marketing Show Podcast with Dave Chesson
When you first start out as a writer, you may be looking to supplement your income. One great way of doing this is to become a ghostwriter. A ghostwriter is an author who is paid to write a book for someone else. It may not seem like it carries the same weight as authoring your own book and seeing your name on the cover, but there are a lot of reasons not to discount ghostwriting.
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58. Reviving a Dead Book (Case Study #4)
Book Marketing Show Podcast with Dave Chesson
Writing a book is hard. Sometimes when we find our books aren’t selling well, we may have to make the choice between reviving it or letting it go. In this Reviving a Dead Book case study, we look at an author who decided not to revive his first book, but instead tried reviving his second. Then, he was able to look at both to see the difference a revive can make.
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57. How to Make a Children’s Book
Book Marketing Show Podcast with Dave Chesson
Writing a children’s book is not something to go into lightly. Sure, it may sound like less work because they’re typically fewer words, but there are things to think about you may not be prepared for. But if you have ever thought about it, it’s a great market to get into. About 40 million children’s books are sold online every year. Eevi Jones has written more than a dozen children’s books of her own and uses her knowledge to teach others the skills needed to write, publish and market their own children’s books. The tips she shares in this episode will help you think about the...
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56. Using AMS Ads to Increase Your Sales (CASE STUDY)
Book Marketing Show Podcast with Dave Chesson
Michael Knight who went from doing OK with sales of his book to seeing some major changes after taking my free AMS course and using KDP Rocket. One of the things I talk about in the KDP Rocket course is that you may find keywords to use for your book you may not have immediately thought of before. Michael is still learning what keywords work best with his book for AMS ads, which he talks about in the episode and gets ideas for even more keywords that may attract his ideal reader to his book. For more information, visit the show notes at
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55. Book Price Hack that will Make You More Money
Book Marketing Show Podcast with Dave Chesson
If you’re using CreateSpace to create and market your book, you won’t want to miss this ingenious way you can price your book higher, sell it for a lower price, and still get the royalties that come from the higher price. While you may not necessarily use this tactic, I do encourage authors to test different prices for their books anyway to see what works best for them. Former guest Derek Doepker stumbled upon this hack and talks with me today about how it works and how we can use it ethically. This is within CreateSpace’s terms of service, but when you use this hack, you want to make...
info_outlineWhen Ethan Jones first published his book, he sold five copies the first month. As the years went on, he improved his marketing skills and improved as a writer. He decided after six years to do a complete rewrite, cutting almost 15,000 words, editing chapters, and added a better ending. He also added a cliffhanger so readers would want to move on to the next book in the series.
I did pretty much all that I had learned in order to make a book more captivating for the reader.
One thing Ethan did was instead of putting up a new version of the old book and keeping the reviews, he republished the book. Even though the reviews weren't awful, they were at about 3.8 stars, and many of the reviews reflected the old version. When he republished the book, he wanted to start fresh without any of the old reviews.
There are two ways of uploading a new book to Amazon:
- If you decide to make it a new book, you can do what Ethan decided to do and republish it without any of the old reviews.
- The other option is to publish the new book, but contact Amazon to transfer the reviews over.
We’ve talked in past episodes about authors republishing their books with new covers, but Ethan had already changed the cover a few months prior to the new release. He had also changed the description for the book.
Ethan used a three-pronged approach for pre-launch:
- He worked with his list.
- He used paid promotions.
- He contacted author friends for help with promotion.
By the time Ethan was ready to launch his book again, he had about 10,000 readers in his email list, which was incredibly important for him. He asked them to either put a review of the new book if they read the older one and he offered to send them the new version so they could read it and consider leaving a review. He also lowered the price to $0.99, which is a lowest a book can launch at.
In the years of being an author, he had made friends with other authors and reached out to them to add his book to their email newsletter, which helped market the book. He also used AMS ads and Facebook ads, and book promotion sites to help him with his launch.
After all his efforts, the final comparison is his first edition of the book went from 10,000 sales over the course of six years at $2.99 to 1,000 copies during the first two weeks of the new version’s release at $0.99.
Bio of the Author in the Case Study:
Ethan Jones is an Amazon bestselling author of the Justin Hall spy thriller series; The Carrie Chronicles, which features Justin Hall’s partner; the Javin Pierce spy thriller series, and the Jennifer Morgan suspense thriller series.
Ethan is a lawyer and lives in Canada with his wife and son.
Find links to resources in the show notes at http://kindlepreneur.com/e47