loader from loading.io

[ITI 0006] Does your business have STRONG marketing foundations?

Integrate to Influence - The Integrated Marketing Podcast

Release Date: 03/21/2017

ITI Ep.0017 : How do you decide which Social Media Platform to be on show art ITI Ep.0017 : How do you decide which Social Media Platform to be on

Integrate to Influence - The Integrated Marketing Podcast

How do you decide which social media platform you should be on? It's a hard question and one I'm asked all the time.

info_outline ITI Ep.0016 : Working With Difficult People (Interview with Keeley Taverner) show art ITI Ep.0016 : Working With Difficult People (Interview with Keeley Taverner)

Integrate to Influence - The Integrated Marketing Podcast

We all have dealt or are dealing with difficult people. This is about setting boundaries of what we are willing and not willing to tolerate!

info_outline ITI Ep.0015 : 10 ways to get more email Subscribers (Series - Part 6 of 6) show art ITI Ep.0015 : 10 ways to get more email Subscribers (Series - Part 6 of 6)

Integrate to Influence - The Integrated Marketing Podcast

Getting people to subscribe to your emails can be hard, but it doesn't have to be. With everything, we need to put a process in place that we can review.

info_outline ITI Ep.0014 : 10 Reasons why you should be using Autoresponders (Series - Part 5 of 6) show art ITI Ep.0014 : 10 Reasons why you should be using Autoresponders (Series - Part 5 of 6)

Integrate to Influence - The Integrated Marketing Podcast

There are many reasons why you should use autoresponders when it comes to email marketing. It sets expectations as well as saves you time in the future.

info_outline [ITI0013] 16 Types of Emails you can Send (Series - Part 4 of 6) show art [ITI0013] 16 Types of Emails you can Send (Series - Part 4 of 6)

Integrate to Influence - The Integrated Marketing Podcast

Many people get stuck when it comes to creating content for their emails. Not knowing what will be opened, engaged with or unsubscribed.

info_outline [ITI0012] GDPR from an IT Perspective (Interview with Samantha Howard) show art [ITI0012] GDPR from an IT Perspective (Interview with Samantha Howard)

Integrate to Influence - The Integrated Marketing Podcast

This Podcast looks at GDPR from an IT Perspective and interview Samantha Howard from KeyTech about how we can protect our data, our files, our clients and our devices using our IT Systems and Suppliers.

info_outline [ITI0011] G.D.P.R. from an Employer and Employee Point of View (Interview with Jayne Sanderson Brown) show art [ITI0011] G.D.P.R. from an Employer and Employee Point of View (Interview with Jayne Sanderson Brown)

Integrate to Influence - The Integrated Marketing Podcast

G.D.P.R. isn't a compliance issue it's a "how we do business" process and what we will do with your information.

info_outline [ITI0010] 8 steps to write perfect Subject Line (Series - Part 3 of 6) show art [ITI0010] 8 steps to write perfect Subject Line (Series - Part 3 of 6)

Integrate to Influence - The Integrated Marketing Podcast

Creating the perfect email subject line is every Business Owners and Marketing Managers dream. Watching the open rate go up, click through go through the roof and reply's or purchases coming in.

info_outline [ITI0009] 7 Myths about Email Marketing (Series - Part 2 of 6) show art [ITI0009] 7 Myths about Email Marketing (Series - Part 2 of 6)

Integrate to Influence - The Integrated Marketing Podcast

A lot of people talk about them as if they are the best thing or the worst thing when it comes to pressing send! I know that some of these myths have held people back from sending more emails or doing it in the first place.

info_outline [ITI0008] 12 reasons WHY you should use Email Marketing (Series - Part 1 of 6) show art [ITI0008] 12 reasons WHY you should use Email Marketing (Series - Part 1 of 6)

Integrate to Influence - The Integrated Marketing Podcast

I recently delivered a half day workshop in Essex for a group of Business Owners at their monthly Mastermind Meetings to discuss email marketing and why they should be using it in their marketing mix of activities. The presentation is called "How to INFLUENCE using Email Marketing"... It went down very well, received some great feedback from the orgainiser and the delegates. Over the last 2 months I have been asked more and more questions about email marketing so I have decided to break down the half day workshop in to 6 parts to make it more manageable and to give me enough time to talk about...

info_outline
 
More Episodes

For example, a Japanese skyscraper has earthquake proof foundations to ensure it can cope with the frequent earthquakes in Japanese cities such as Tokyo.

Your marketing should be as considered as this, because unless you have the RIGHT foundations in place, your marketing strategy WILL NOT be able to cope and change with environmental disturbances that come regularly in business.

Some of the changes I’m talking about may be:

  • Consumer desires
  • Competitive forces
  • Resource availability
  • Political decisions

FOUNDATIONS - in this podcast is an anagram...

All of the above could cause HUGE issues for a marketing strategy that has not been effectively developed with the proper foundations in place.