Erik Taniguchi: Lead Generation Model: Increasing GCI Through Dedicated Systems
KW MAPS Podcast Growth Edition
Release Date: 06/06/2018
KW MAPS Podcast Growth Edition
The guidance we receive from coaching can feel like homework if we don’t feel a connection and purpose from the actions. How do we connect the actions to our subconscious? Why is it so important to internalize our scripts? Why is it so powerful to write down our goals for the next day the night before? On this episode, Shawna Brooks, a real estate agent from Greenwood, IN, shares how she’s grown her business despite multiple setbacks and increased her confidence and income with the help of coaching.
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There are times when we realize the path we’re on is good, but won’t lead us to be our best. How did our guest realize this and make a switch? As a buyer’s agent, how do you avoid ending up with too many home viewings? How can you use Career Growth Initiative to set your goals for the year ahead? On this episode, Corey Parrott, a real estate agent with the Parrott Realty Group in Nashua, NH, shares how his family team has used coaching and the models to reach their goals and build a great life.
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KW MAPS Podcast Growth Edition
Our real estate careers can help us to define our purpose and serve as a vehicle for our legacy. Having the right guidance brings us closer to that. How does coaching help us stay focused and on target, and how does it boost the tools and routines we already have in place? Why is it so important to do work that energizes us mentally and emotionally? On this episode, Kate Conroy, a real estate agent in Tampa, FL, shares the role that coaching played in her journey from $4.8 million to $17.7 million in volume
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To become a successful agent, we have to be intentional about cultivating positivity and confidence— but this doesn’t always come easily. What can we do to overcome our negative self-talk and replace it with the right way of talking to ourselves? Why do we struggle with scripts in the beginning, and how can we make them feel like second nature? How did our guest change her life by playing all-in? On this episode, Morgan Neill, a real estate agent in Amarillo, TX, shares the lessons she’s learned and h
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Getting 223 closings as a buyer’s agent with two showing assistants is an amazing feat, and it takes a lot of hard work to get there. How did our guest go from “stressed-out and spread thin”, to leveraged and in-control? Why is she so driven to help other people succeed? Why does she believe in Dianna’s BOLD and the models she’s used to get where she is? On this episode, Jen Davis, a real estate agent in Springfield, MO, talks about how she’s transformed as a business owner and shares the tools
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When it comes to investing in our education, the attitude we carry makes all the difference. What is the right mindset to have towards coaching? How do we break through the fear and overcome the things that hold us back? How do we dial-in our finances during a market shift? On this episode, David McEachern, a real estate agent in Atlanta, GA, talks about coming into the industry during a shift, how he utilized his community, and the tools that helped him grow his business.
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Good leadership is knowing that emotion is just as important as logic. What is the connection between confidence, competence and vulnerability? How do we make sure our organization actually gets better from mistakes? Why is engineering adversity into our lives so powerful? On this episode, Jake Dreyfuss, a real estate agent & CEO in Philadelphia, PA explains how he went from 225 to 568 units in two years, and shares his leadership secrets that keep his team moving and working together.
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Many of us have what today's guest calls a “drunk monkey”— that voice in our head that holds us back from trying and pushing through obstacles, especially when it comes to lead generating. What mindset models can help us ignore this voice? What models and systems did our guest use to catapult her real estate business forward? How did having a coach help her through a challenging time? On this episode, Sheri Pettus, a real estate agent in Atlanta, GA, joins us to share her inspirational story of growth
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Sometimes the gap between where we are and where we want to be comes down to accountability. What business struggles did our guest have before investing in coaching? What systems did he use to solve the issues in his business? How has he grown as a person through this process? On this episode, Dennis Jones, a real estate agent in Lafayette, LA, shares how he went from working by chance to working by systems, leverage, and intention.
info_outlineMost solo agents have no business stability because they have no predictable systems. On top of this, they often have to start and stop their operations when life gets in the way. How can you go about liberating yourself from this trap? How do you shift from hearing only your own ideas to actually listening to those of other people? What does it take to start thinking bigger? On this episode Erik Taniguchi shares the systems and models that helped him scale his business and increase his GCI year after year.
Choose the things you want to focus on, and stick with them. -Erik Taniguchi
Three Things We Learned From This EpisodePractice a script until it comes naturally to you
Most people are uncomfortable with scripts because they don’t want to sound “canned” or like they’re reading something. If you keep using and repeating the scripts, it will sound natural and sound like you.
If it’s not on your schedule, it doesn’t exist.
Your schedule should guide you in everything you do, and you must be intentional about it. This will bring structure to your day and order to your business. It will also make your personal life less stressful.
Systems give you freedom and breathing room
Once you have systems in place, your lead generation and marketing can run like a machine. When you put the effort into doing this, your business will become predictable and you’ll know how much work you have to do to reach a specific result.
For most solo agents, their business can become stressful enough to impact their personal lives. The way to solve this is through systems and models that allow your business to run even when you’re not there. These structures work together to help you achieve your business goals, and make your life easier by allowing you to work smarter, not harder. This is how you create predictable income which can grow steadily and sustainably.