Social Media Then & Now (What We Got Right & Wrong) [Smarketing Talk S3 E5]
Release Date: 08/06/2020
Billion Dollar Branding: Lessons for Landscaping Pros
Landscape Leadership Podcast
You could run the best lawn care or landscaping company in town... but if your brand looks outdated, confusing, or just plain boring, you’re losing business before the first phone call. In this episode, I’m joined by branding expert John Dalton of McFarland Stanford—someone who's helped rebrand billion-dollar companies like FedEx—to talk about the hidden messages your visual branding is sending (and why it matters more than you think). We dive into: Why tree icons and old fonts aren’t doing you any favors The simple formula big brands use to create unforgettable impressions How...
info_outline
Trademarks 101: Safeguard Your Green Industry Brand
Landscape Leadership Podcast
In this episode, we tackle a critical issue for lawn care and landscaping businesses—trademarks. What happens when another company trademarks your business name? It’s not just theoretical; it has happened, and the consequences can be devastating. Chad Diller from Landscape Leadership® sits down with trademark attorney, Richard Rimer, to discuss how to protect your brand, avoid costly rebrands, and defend against trademark disputes. Learn what you can and can’t trademark, the risks of skipping legal protection, and how to secure your business’s future. If you own a green industry...
info_outline
The Landscaping Sales Kryptonite: Poor Preparation
Landscape Leadership Podcast
You may think you're prepared to sell landscaping to prospects, but you could be losing out. Get expert tips to customize your approach to sell more landscaping with less aggravation. Join 25+ year green industry veteran, Chad Diller and sales trainer, T.M. Dickinson as they share practical advice to connect more deeply with prospective clients and maximize your potential. Learn about the sales and marketing services Landscape Leadership provides for our clients https://www.landscapeleadership.com/
info_outline
How Joshua Tree Experts Grew Lawn Care By Over 1000%
Landscape Leadership Podcast
Joshua Malik ran a successful tree service but was struggling to grow his lawn care business. Fast forward and Joshua Tree Experts has grown by over 1000% and has expanded into multiple states. Join Landscape Leadership's president, Chad Diller, as he gets Josh to share some keys to their amazing success.
info_outline
How Over-Diversification of Services Can Hurt Your Brand & Profit
Landscape Leadership Podcast
In this episode, Chad Diller and green industry consultant, Jeffrey Scott explore how adding too many services at your lawn care or landscaping company can hurt your brand, profit, and company culture.
info_outline
Using Technology to Pre-Qualify Landscaping Leads
Landscape Leadership Podcast
Are you wasting time as an unpaid landscaping consultant? Find out how these process and technology additions can help you sell more landscaping projects. Visit the for more resources mentioned in this episode.
info_outline
Marketing To & Recruiting Women (for the Green Industry)
Landscape Leadership Podcast
info_outline
14 Questions to Find Marketing Agency Expertise (for Lawn & Landscape Companies)
Landscape Leadership Podcast
Check out these essential questions to find the best marketing agency for your landscaping or lawn care business. Get an expert vs. a typical partner.
info_outline
5 Keys to Content Marketing Success - Marcus Sheridan Interview
Landscape Leadership Podcast
info_outline
What Lawn Care & Landscaping Companies Should Know About Advertising
Landscape Leadership Podcast
info_outline