How to Have Content Marketing Success in the Lawn & Landscaping Industry
Release Date: 01/21/2021
Building a Tree & Lawn Care Company Buyers Actually Want
Landscape Leadership Podcast
Most green industry owners think a profitable company automatically means a sellable one, but buyers see things very differently. In this episode, we sit down with Dan Mello, former owner of Seacoast Tree Care and Seacoast Turf Care, to unpack what it really takes to build a buyable green industry business. Dan shares how he grew his company by over 280%, intentionally increased enterprise value, and ultimately exited successfully through private equity. They dive into the operational, financial, leadership, and marketing decisions that positioned the business for acquisition, including hard...
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3 Pillars of a Standout Green Industry Podcast
Landscape Leadership Podcast
Most green industry podcasts never achieve their full potential because they look amateur and lack a clear point of view. Some even disappear after a few episodes. If you’ve ever said, “We should start a podcast,” but had no idea what comes next, this episode gives you the exact roadmap. And if you have a podcast but it’s falling flat, this insight-packed episode is just what you need to become a leading voice in the industry! In this episode, Landscape Leadership® CEO Chad Diller sits down with podcasting expert and Multimedia Producer Scot Leonard to unpack the three pillars...
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The New Rules of Green Industry Recruiting
Landscape Leadership Podcast
You want better leaders in your landscaping business—but the best candidates are slipping away. And the worst part? You may have no idea why. In this episode, Chad Diller talks with Tito Caceres of Bloom Talent Solutions to dig into what's really costing green industry companies their best mid- and upper-level candidates. From outdated hiring practices to branding missteps, this conversation is a must-watch for any contractor struggling to attract and retain strong leaders. Learn how to speed up hiring, build better interview processes, and showcase your company as a place where top talent...
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People Over Profit: What That Really Takes in Landscaping (w/ Michael Tomaino)
Landscape Leadership Podcast
The green industry is addicted to growth, but at what cost? In this brutally honest episode, we expose the uncomfortable reality behind some of the industry's most celebrated success stories. We sit down with Michael Tomaino, owner of LandCrafters Florida, to have a raw, no-nonsense conversation about how the landscaping industry is prioritizing profit over people, and what needs to change. Michael shares his journey from consulting to landscaping, how his upside-down org chart puts crews first, and why so many industry veterans are questioning everything. This episode challenges the status...
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Building a More Valuable Lawn Care or Landscaping Company with Jeff Harkness
Landscape Leadership Podcast
What makes a landscape company truly valuable—and why do so many owners get it wrong? In this episode of the Landscape Leadership Podcast, CEO Chad Diller sits down with Jeff Harkness, founder of 3PG Advisors, to break down the five key drivers of enterprise value in the lawn and landscape industry. Jeff has facilitated over $1 billion in M&A deals and works closely with top-performing green industry businesses to help them scale smarter and increase their market value. Whether you're planning to sell your business or simply want to build something more scalable, profitable, and...
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Billion Dollar Branding: Lessons for Landscaping Pros
Landscape Leadership Podcast
You could run the best lawn care or landscaping company in town... but if your brand looks outdated, confusing, or just plain boring, you’re losing business before the first phone call. In this episode, I’m joined by branding expert John Dalton of McFarland Stanford—someone who's helped rebrand billion-dollar companies like FedEx—to talk about the hidden messages your visual branding is sending (and why it matters more than you think). We dive into: Why tree icons and old fonts aren’t doing you any favors The simple formula big brands use to create unforgettable impressions How...
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Trademarks 101: Safeguard Your Green Industry Brand
Landscape Leadership Podcast
In this episode, we tackle a critical issue for lawn care and landscaping businesses—trademarks. What happens when another company trademarks your business name? It’s not just theoretical; it has happened, and the consequences can be devastating. Chad Diller from Landscape Leadership® sits down with trademark attorney, Richard Rimer, to discuss how to protect your brand, avoid costly rebrands, and defend against trademark disputes. Learn what you can and can’t trademark, the risks of skipping legal protection, and how to secure your business’s future. If you own a green industry...
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The Landscaping Sales Kryptonite: Poor Preparation
Landscape Leadership Podcast
You may think you're prepared to sell landscaping to prospects, but you could be losing out. Get expert tips to customize your approach to sell more landscaping with less aggravation. Join 25+ year green industry veteran, Chad Diller and sales trainer, T.M. Dickinson as they share practical advice to connect more deeply with prospective clients and maximize your potential. Learn about the sales and marketing services Landscape Leadership provides for our clients https://www.landscapeleadership.com/
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How Joshua Tree Experts Grew Lawn Care By Over 1000%
Landscape Leadership Podcast
Joshua Malik ran a successful tree service but was struggling to grow his lawn care business. Fast forward and Joshua Tree Experts has grown by over 1000% and has expanded into multiple states. Join Landscape Leadership's president, Chad Diller, as he gets Josh to share some keys to their amazing success.
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How Over-Diversification of Services Can Hurt Your Brand & Profit
Landscape Leadership Podcast
In this episode, Chad Diller and green industry consultant, Jeffrey Scott explore how adding too many services at your lawn care or landscaping company can hurt your brand, profit, and company culture.
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