Storytelling is an Art and a Science - How to Story for Brands
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Release Date: 02/02/2018
The Reason Why I Am Doing This Podcast
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
In this episode, no marketing, no entrepreneurship, no tips etc. But life as it is. Meet my 2 kids. 3 and 5 years old.
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Hospitality Expert & Brand Experience Manager Jim Cantens - About Failing in Business and Getting Up
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Hospitality Expert & Brand Experience Manager Jim Cantens (33yo) talks about how to start a business, about failing and getting up.
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Entrepreneur Thomas Joos - Creating High Performance Teams - How To Scale An Event Agency
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Thomas Joos is a great entrepreneur and an amazing person. He talks about entrepreneurship, about how to create high performance teams, how to scale an event agency and how EGO stands in the way for success when entrepreneurs want to scale their business.
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The Ecosystem of Entertainment Marketing
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Entertainment Marketing is an ecosystem for brands : a mix of event marketing and digital marketing. With entertainment as it's fuel. Resulting in relevant data and customer delight.
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Event Marketer Jenny Björklöf - About The Entrepreneurial Drive, Linkedin Tips and The Power of Networking
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Jenny Björklöf felt the entrepreneurial drive quite quickly.
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Lucas Decuypere - ADAGIO - About entrepreneurship as a lifestyle & digital customer journey design & customer experience online
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
My talk with Lucas Decuypere is pure fire! He talks about how he lived very humbly and low profile for a long time in order to build his business. He talks about his journey as an entrepreneur and also about his dreams and his vision.
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About Finding Your Purpose - Creating Disney For Dogs & Female Entrepreneurship
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Caroline Vander Straeten is a Belgian entrepreneur who wants to create Disneyland for dogs.
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Growing A Business? Or keeping it small? What makes you happier? About Real Entrepreneurship - Interview With Filip Smet - Lemon Companies
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Filip Smets is the owner and CEO of Lemon Companies, making companies digitally successful.
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About Happiness - From General Manager To Entrepreneur - Interview With Philippe Fierens
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
After working as a General Manager for TNT Express, Brussels Airport and Aviapartner, Philippe Fierens decided to be an entrepreneur.
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How To Grow a Family Business - Interview with Christophe Morbee BESOX
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Christophe Morbee is a personal friend (since we were 5!) and the leading man of Besox, a payroll company in Belgium.
info_outlineIn this episode I get into detail on how you can create a great story for your brand.
First I tell you how you can define your story as a brand, and who your audience could be.
Then I present you a specific framework on which kind of content you should create and distribute every week in order to get your story told.
It is all about branding, not selling. Storytelling is an art, but also a science.
Hope you enjoy!