Event Marketing & Event Managers need a total REBRANDING
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Release Date: 02/09/2018
The Reason Why I Am Doing This Podcast
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
In this episode, no marketing, no entrepreneurship, no tips etc. But life as it is. Meet my 2 kids. 3 and 5 years old.
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Hospitality Expert & Brand Experience Manager Jim Cantens - About Failing in Business and Getting Up
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Hospitality Expert & Brand Experience Manager Jim Cantens (33yo) talks about how to start a business, about failing and getting up.
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Entrepreneur Thomas Joos - Creating High Performance Teams - How To Scale An Event Agency
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Thomas Joos is a great entrepreneur and an amazing person. He talks about entrepreneurship, about how to create high performance teams, how to scale an event agency and how EGO stands in the way for success when entrepreneurs want to scale their business.
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The Ecosystem of Entertainment Marketing
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Entertainment Marketing is an ecosystem for brands : a mix of event marketing and digital marketing. With entertainment as it's fuel. Resulting in relevant data and customer delight.
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Event Marketer Jenny Björklöf - About The Entrepreneurial Drive, Linkedin Tips and The Power of Networking
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Jenny Björklöf felt the entrepreneurial drive quite quickly.
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Lucas Decuypere - ADAGIO - About entrepreneurship as a lifestyle & digital customer journey design & customer experience online
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
My talk with Lucas Decuypere is pure fire! He talks about how he lived very humbly and low profile for a long time in order to build his business. He talks about his journey as an entrepreneur and also about his dreams and his vision.
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About Finding Your Purpose - Creating Disney For Dogs & Female Entrepreneurship
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Caroline Vander Straeten is a Belgian entrepreneur who wants to create Disneyland for dogs.
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Growing A Business? Or keeping it small? What makes you happier? About Real Entrepreneurship - Interview With Filip Smet - Lemon Companies
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Filip Smets is the owner and CEO of Lemon Companies, making companies digitally successful.
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About Happiness - From General Manager To Entrepreneur - Interview With Philippe Fierens
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
After working as a General Manager for TNT Express, Brussels Airport and Aviapartner, Philippe Fierens decided to be an entrepreneur.
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How To Grow a Family Business - Interview with Christophe Morbee BESOX
Entertainment Marketing - Event Marketing and Digital Marketing by Laurent Lootens - Lapin Quotidien
Christophe Morbee is a personal friend (since we were 5!) and the leading man of Besox, a payroll company in Belgium.
info_outlineEventprofs do not market themselves in the right way. It's a real problem of image. A problem of reputation. Especially when you talk about our business to CMO's and CEO's of corporate brands. They see us too often as party planners. Not as strategic partners for their brands. And this needs to change.
Event Marketing is an underestimated marketingtool. We need to rebrand the complete industry of MICE and event marketing. We are underestimated, and undervalued, because we do not market ourselves in the right way.
My rant, is about the fact that we as event managers all over the world should be more proud of our business. More proud and loud about the value we bring to brands to create brand experiences. We should show more guts and creativity during our own events and also when posting on social media.
Don't let the digital agencies have all the fun.
Let's stick together, and let's make event marketing great again.