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049: Subscription Box Predictions with Paul Chambers

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Release Date: 12/22/2021

076: From 0 to 200 Subscribers in 8 Days show art 076: From 0 to 200 Subscribers in 8 Days

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

On today’s episode, I’m joined by Tamara Bennett, one of my biz besties who also happens to be a member of Launch Your Box!  Tamara is the founder and CEO of Southern A-Door-nments Decor where she teaches women how to paint door hangers. Her business has grown over the years thanks in no small part to Tamara’s dedication to creating connections with her audience.  Tamara and I met at Stu McLaren’s Mastermind more than four years ago and hit it off right away. We talk all the time about all the things, including business. We had many discussions about her adding a subscription...

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075: Serving a Niched-Down Audience Reaps Over 1000 Subscribers in 2 Months show art 075: Serving a Niched-Down Audience Reaps Over 1000 Subscribers in 2 Months

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“When people are part of the process, they buy in.” - Britney Brown  I’m so excited to introduce you to Britney Brown, Launch Your Box member and founder, CEO, and all the things of Imperfect Inspiration. Britney’s story and the incredible growth she’s seen in her company and her subscription box are actually perfectly inspirational!  In 2020, Britney was a full-time photographer and mom of five. When the pandemic hit, the photography industry shut down. Britney turned to Tik Tok to document her life during this time and also to document her new ADHD diagnosis. During this...

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074: From 0 to 400 Subscribers: Turning One-Time Sales into Recurring Revenue show art 074: From 0 to 400 Subscribers: Turning One-Time Sales into Recurring Revenue

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Start with what you have and build up to what you want.”  Welcome to my first on-location podcast episode! Launch Your Box member Rachel Duguay joined me live onstage at SubSummit, the first and only conference exclusively for the subscription box industry.  Rachel and I met at last year’s SubSummit and she quickly became a member of Launch Your Box. At that time, Rachel and her husband’s business, MicroPuzzles, sold miniature puzzles as one-time purchases.  In business since 2018, MicroPuzzles took off in 2020 when the entire world turned to puzzles as a way to pass...

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073: Ask Sarah: How to Retain Subscribers in a World Where Costs are Rising with Beth Eaton of the Ruffled Daisy show art 073: Ask Sarah: How to Retain Subscribers in a World Where Costs are Rising with Beth Eaton of the Ruffled Daisy

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  Welcome to the last episode in my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ve answered a question from inside my Launch Your Box coaching membership.  This week Beth Eaton of The Ruffled Daisy is here to talk about something we’re all facing right now. How to retain subscribers in a world where costs are rising.  Beth started her business 10 years ago selling completed home decor pieces. Soon, people wanted to learn how to make these pieces themselves and they wanted Beth to teach them. Beth started selling kits and building a community of...

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072: Ask Sarah: How Do I Handle a Price Increase and Closing the Cart for My Subscriptions with Light of the Lamb show art 072: Ask Sarah: How Do I Handle a Price Increase and Closing the Cart for My Subscriptions with Light of the Lamb

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Welcome to episode seven of my eight-part series on the podcast called, “Ask Sarah.” Each week, I answer a question from inside my Launch Your Box coaching membership.  This week Alivia Key of Light of the Lamb is here to talk about how to handle increasing the price of her subscription and whether it’s time to move from an open to a closed cart model. Alivia has been a member of Launch Your Box for two years. During that time she has launched and grown two subscriptions - a monthly t-shirt subscription and a quarterly subscription box.  Like all business owners right now,...

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071: Ask Sarah: How Do I Introduce My Subscription Box to My Audience? with Holden Keepsakes show art 071: Ask Sarah: How Do I Introduce My Subscription Box to My Audience? with Holden Keepsakes

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Welcome to episode six of my eight-part series on the podcast called, “Ask Sarah.” Each week, I answer a question from inside my Launch Your Box coaching membership.  This week BreeAnna Holden of Holden Keepsakes is here to talk about how to introduce her subscription box to the audience she has built for her online product-based business.  BreeAnna is an OG member of Launch Your Box. That means she has been inside my coaching membership for almost two years. But, she hasn’t launched her subscription box yet. She’s stuck.  When she started her glitter tumbler business...

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070: Ask Sarah: How Do You Handle Variations and Personalization for Your Subscription Box? with Sunflower & Scout show art 070: Ask Sarah: How Do You Handle Variations and Personalization for Your Subscription Box? with Sunflower & Scout

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Welcome to episode five of my eight-part series on the podcast called, “Ask Sarah.” Each week, I answer a question from inside my Launch Your Box coaching membership.  This week Maria Riebe of Sunflower & Scout is here to talk about how to handle variations and personalization for her subscription box.  Like so many entrepreneurs, the pandemic forced Maria to pivot. A true antique-lover, she had been producing an outdoor vintage market, Rustapalooza. She had experienced a great deal of success and national recognition for this show. Covid caused the cancellation of the show...

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069: Ask Sarah: How to Grow Your Subscription Past the Plateau - with Print Cut Craft show art 069: Ask Sarah: How to Grow Your Subscription Past the Plateau - with Print Cut Craft

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Welcome to episode four of my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership.  This week Traci Gibson of Print Cut Craft and I tackled the question of how to grow a subscription past a plateau.  Traci started her business ten years ago, selling printables and teaching classes at scrapbooking conferences. When she (and her family) got tired of all the weekend travel, Traci took her scrapbook kits online. She pivoted and her business evolved as she listened to what her customers...

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068: Ask Sarah: How to Get People to Engage on Social Media - with the Crafty Lady Boutique show art 068: Ask Sarah: How to Get People to Engage on Social Media - with the Crafty Lady Boutique

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Welcome to the third installment of my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership.  This week Lexie Haubert of The Crafty Lady Boutique and I tackled the question of how to get people to engage with her content on social media.  Lexie’s online business came about when she was unable to find bridal party gifts she liked while planning her own wedding and instead created her own. When she received incredibly positive feedback about her creations, she decided to take them...

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067: Ask Sarah: What's Holding Me Back from Starting My Subscription Box? show art 067: Ask Sarah: What's Holding Me Back from Starting My Subscription Box?

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Messy Action is better than no action.” - Sarah Williams Welcome to the second in my new eight-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership.  This week’s question came from Gina Rich of Serendipity Lane. Gina’s question was simple. “Why am I stuck?”  Gina had a brick-and-mortar scrapbooking and card-making business for 15 years. She still runs occasional classes and scrapbooking retreats out of the space, but moved the majority of her business online due to the pandemic....

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I LOVE talking about all things subscription box. It’s what I do here on the podcast every week and all day every day inside my Launch Your Box membership. But today… today is special. 

 

Today I got to sit down and talk to my friend Paul Chambers, the co-founder and CEO of SUBTA, the Subscription Trade Association. Not only does Paul bring 20+ years of subscription box knowledge and experience with him, he’s also a super nice guy who just happens to be a big fan of Launch Your Box. 

 

I invited him to the podcast to share his predictions about what we can expect in the subscription box industry in 2022 as well as some subscription box best practices. 

 

Paul’s subscription box journey started when he became a partner in Gentlemen's Box, a monthly subscription that provided accessories for well-dressed, professional men who lacked the time to shop for themselves. Paul learned valuable lessons along the way, grew the subscription into an extremely successful business, and then sold it. 

 

It was during this time that Paul and his partners were seeking out knowledge and community within the subscription industry. To their surprise, they found there were no conferences or other large networking and learning opportunities. This led to the founding of the Subscription Trade Association (SUBTA) in 2017. 

 

Paul shared his predictions for 2022. He expects to see continued growth in subscriptions as the need that drove incredible growth in 2020 settles into new habits driven by consumers’ ongoing desire for convenience and accessibility. He also wants us to keep our eyes on new trends in tech. Rather than being intimidated by technology, Paul encourages small business owners to consider the possibilities and look for opportunities to expand subscribers’ experiences. 

 

For 2022 - and beyond - Paul encourages subscription box owners to: 

  • Add opt-in text messages as part of the customer journey.
  • Take advantage of Tik Tok’s popularity to market your subscription. 
  • Use new technology for churn, upselling, data, and more. 
  • Establish strategic partnerships. 
  • Use first-party data to better understand your consumers’ behavior. 
  • Optimize your content creation. 
  • Use your data to personalize your subscription offering. 
  • Give more power to your consumers when it comes to managing their subscriptions. 
  • Focus on retaining your current subscribers. 



We also talked expansion revenue and strategies to capitalize on current subscribers as a source of additional revenue. Your engaged audience has an appetite for more from you. Give it to them! 

Consider: 

  •  Creating limited edition or one-time boxes. 
  • Add an option to add complimentary pieces to a current subscription. 
  • Curate Mystery Boxes. 

 

In June of 2022, Sub Summit - the incredible conference put on by Paul and the rest of the SUBTA team - is coming to Disneyworld! I’ll be there along with so many of my Launch Your Box members. I’d love to see you there! Learn more and register HERE

 

There is so much to learn in this episode. Hear what works and what to expect from a true leader in the world of subscriptions. Grab a notebook and a pen and get ready to soak up what happens when two people who LOVE talking subscriptions share inside knowledge and tips that will help you continue to grow your own subscription box business. 

 

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