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062: Facebook Ads Won't Grow Your Subscription Box For You

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Release Date: 03/23/2022

075: Serving a Niched-Down Audience Reaps Over 1000 Subscribers in 2 Months show art 075: Serving a Niched-Down Audience Reaps Over 1000 Subscribers in 2 Months

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“When people are part of the process, they buy in.” - Britney Brown  I’m so excited to introduce you to Britney Brown, Launch Your Box member and founder, CEO, and all the things of Imperfect Inspiration. Britney’s story and the incredible growth she’s seen in her company and her subscription box are actually perfectly inspirational!  In 2020, Britney was a full-time photographer and mom of five. When the pandemic hit, the photography industry shut down. Britney turned to Tik Tok to document her life during this time and also to document her new ADHD diagnosis. During this...

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074: From 0 to 400 Subscribers: Turning One-Time Sales into Recurring Revenue show art 074: From 0 to 400 Subscribers: Turning One-Time Sales into Recurring Revenue

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Start with what you have and build up to what you want.”  Welcome to my first on-location podcast episode! Launch Your Box member Rachel Duguay joined me live onstage at SubSummit, the first and only conference exclusively for the subscription box industry.  Rachel and I met at last year’s SubSummit and she quickly became a member of Launch Your Box. At that time, Rachel and her husband’s business, MicroPuzzles, sold miniature puzzles as one-time purchases.  In business since 2018, MicroPuzzles took off in 2020 when the entire world turned to puzzles as a way to pass...

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073: Ask Sarah: How to Retain Subscribers in a World Where Costs are Rising with Beth Eaton of the Ruffled Daisy show art 073: Ask Sarah: How to Retain Subscribers in a World Where Costs are Rising with Beth Eaton of the Ruffled Daisy

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  Welcome to the last episode in my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ve answered a question from inside my Launch Your Box coaching membership.  This week Beth Eaton of The Ruffled Daisy is here to talk about something we’re all facing right now. How to retain subscribers in a world where costs are rising.  Beth started her business 10 years ago selling completed home decor pieces. Soon, people wanted to learn how to make these pieces themselves and they wanted Beth to teach them. Beth started selling kits and building a community of...

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072: Ask Sarah: How Do I Handle a Price Increase and Closing the Cart for My Subscriptions with Light of the Lamb show art 072: Ask Sarah: How Do I Handle a Price Increase and Closing the Cart for My Subscriptions with Light of the Lamb

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Welcome to episode seven of my eight-part series on the podcast called, “Ask Sarah.” Each week, I answer a question from inside my Launch Your Box coaching membership.  This week Alivia Key of Light of the Lamb is here to talk about how to handle increasing the price of her subscription and whether it’s time to move from an open to a closed cart model. Alivia has been a member of Launch Your Box for two years. During that time she has launched and grown two subscriptions - a monthly t-shirt subscription and a quarterly subscription box.  Like all business owners right now,...

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071: Ask Sarah: How Do I Introduce My Subscription Box to My Audience? with Holden Keepsakes show art 071: Ask Sarah: How Do I Introduce My Subscription Box to My Audience? with Holden Keepsakes

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Welcome to episode six of my eight-part series on the podcast called, “Ask Sarah.” Each week, I answer a question from inside my Launch Your Box coaching membership.  This week BreeAnna Holden of Holden Keepsakes is here to talk about how to introduce her subscription box to the audience she has built for her online product-based business.  BreeAnna is an OG member of Launch Your Box. That means she has been inside my coaching membership for almost two years. But, she hasn’t launched her subscription box yet. She’s stuck.  When she started her glitter tumbler business...

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070: Ask Sarah: How Do You Handle Variations and Personalization for Your Subscription Box? with Sunflower & Scout show art 070: Ask Sarah: How Do You Handle Variations and Personalization for Your Subscription Box? with Sunflower & Scout

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Welcome to episode five of my eight-part series on the podcast called, “Ask Sarah.” Each week, I answer a question from inside my Launch Your Box coaching membership.  This week Maria Riebe of Sunflower & Scout is here to talk about how to handle variations and personalization for her subscription box.  Like so many entrepreneurs, the pandemic forced Maria to pivot. A true antique-lover, she had been producing an outdoor vintage market, Rustapalooza. She had experienced a great deal of success and national recognition for this show. Covid caused the cancellation of the show...

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069: Ask Sarah: How to Grow Your Subscription Past the Plateau - with Print Cut Craft show art 069: Ask Sarah: How to Grow Your Subscription Past the Plateau - with Print Cut Craft

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Welcome to episode four of my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership.  This week Traci Gibson of Print Cut Craft and I tackled the question of how to grow a subscription past a plateau.  Traci started her business ten years ago, selling printables and teaching classes at scrapbooking conferences. When she (and her family) got tired of all the weekend travel, Traci took her scrapbook kits online. She pivoted and her business evolved as she listened to what her customers...

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068: Ask Sarah: How to Get People to Engage on Social Media - with the Crafty Lady Boutique show art 068: Ask Sarah: How to Get People to Engage on Social Media - with the Crafty Lady Boutique

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Welcome to the third installment of my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership.  This week Lexie Haubert of The Crafty Lady Boutique and I tackled the question of how to get people to engage with her content on social media.  Lexie’s online business came about when she was unable to find bridal party gifts she liked while planning her own wedding and instead created her own. When she received incredibly positive feedback about her creations, she decided to take them...

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067: Ask Sarah: What's Holding Me Back from Starting My Subscription Box? show art 067: Ask Sarah: What's Holding Me Back from Starting My Subscription Box?

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Messy Action is better than no action.” - Sarah Williams Welcome to the second in my new eight-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership.  This week’s question came from Gina Rich of Serendipity Lane. Gina’s question was simple. “Why am I stuck?”  Gina had a brick-and-mortar scrapbooking and card-making business for 15 years. She still runs occasional classes and scrapbooking retreats out of the space, but moved the majority of her business online due to the pandemic....

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066: Ask Sarah: How Do You Balance Everything? show art 066: Ask Sarah: How Do You Balance Everything?

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“How do you balance everything?”   I’m kicking off a new six-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership.  This week’s question came from Mar. And when Mar told me all about her business and the many different roles she plays in her life, I understood exactly where the question came from.  Mar and her family run Windborne Farms where they raise bees, along with other animals and crops. Mar’s love for the bees turned into a side business when she discovered a...

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More Episodes

Your subscription box business isn’t growing like you want it to. You’re not gaining subscribers at the rate you’d planned for and hoped for and you’re not sure what to do. 

 

If you start looking around for advice, you’re likely to find people telling you the answer to your problem is Facebook Ads. I have a different opinion. 

 

Facebook Ads will NOT grow your subscription box for you. Yep, I said it. I know this might be an unpopular opinion, but it’s one I feel very strongly about. Let’s dig in and talk about why. 

 

It is rare in life that throwing money at a problem solves it. And it turns out, a subscription box business is a lot like life. 

 

Facebook Ads are ONE tool in your multi-channel marketing plan. They aren’t the main tool and shouldn’t be weighted more heavily than the rest of your tools. 

You have to have so many things dialed in with your business and your ideal customer BEFORE you start paying for Facebook Ads. If you don’t, you may bring people in by spending a lot of money on Facebook Ads, but they won’t stay. If you haven’t spent the time and effort building connections with your subscribers, building that incredibly important know/like/trust factor, they will not stay. They are not invested in you or in your business. 

 

Facebook Ads can be incredibly effective as PART of an overall marketing strategy – not as a standalone strategy. 

 

So, if it’s not Facebook Ads, what will make the biggest difference when it comes to growing your subscriber base? 

  1. Clearly defining your niche: consider whether you can niche down further. 
  2. Making sure your copy – all of it – is clear and conversational. 
  3. Making sure you have an effective way to capture people once they get to your website: do you have a high converting pop-up or opt-in? 

 

I also want you to think about other organic ways to drive traffic and get new subscribers. This is traffic you do not have to pay for! 

  • Pinterest – start using this FREE search engine/social media platform that is my #2 source of traffic! 
  • Blog on your website – write posts regularly (monthly, biweekly, weekly).
  • YouTube
  • TikTok

 

Are you counting on Facebook Ads alone to grow your subscriber base? In today’s episode, I talk about the negative sides of putting all your eggs in the Facebook Ads basket and what you need to do instead. Want to grow your subscription box?  Come listen!

 

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