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069: Ask Sarah: How to Grow Your Subscription Past the Plateau - with Print Cut Craft

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Release Date: 05/11/2022

075: Serving a Niched-Down Audience Reaps Over 1000 Subscribers in 2 Months show art 075: Serving a Niched-Down Audience Reaps Over 1000 Subscribers in 2 Months

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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074: From 0 to 400 Subscribers: Turning One-Time Sales into Recurring Revenue show art 074: From 0 to 400 Subscribers: Turning One-Time Sales into Recurring Revenue

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073: Ask Sarah: How to Retain Subscribers in a World Where Costs are Rising with Beth Eaton of the Ruffled Daisy show art 073: Ask Sarah: How to Retain Subscribers in a World Where Costs are Rising with Beth Eaton of the Ruffled Daisy

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  Welcome to the last episode in my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ve answered a question from inside my Launch Your Box coaching membership.  This week Beth Eaton of The Ruffled Daisy is here to talk about something we’re all facing right now. How to retain subscribers in a world where costs are rising.  Beth started her business 10 years ago selling completed home decor pieces. Soon, people wanted to learn how to make these pieces themselves and they wanted Beth to teach them. Beth started selling kits and building a community of...

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072: Ask Sarah: How Do I Handle a Price Increase and Closing the Cart for My Subscriptions with Light of the Lamb show art 072: Ask Sarah: How Do I Handle a Price Increase and Closing the Cart for My Subscriptions with Light of the Lamb

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071: Ask Sarah: How Do I Introduce My Subscription Box to My Audience? with Holden Keepsakes show art 071: Ask Sarah: How Do I Introduce My Subscription Box to My Audience? with Holden Keepsakes

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Welcome to episode six of my eight-part series on the podcast called, “Ask Sarah.” Each week, I answer a question from inside my Launch Your Box coaching membership.  This week BreeAnna Holden of Holden Keepsakes is here to talk about how to introduce her subscription box to the audience she has built for her online product-based business.  BreeAnna is an OG member of Launch Your Box. That means she has been inside my coaching membership for almost two years. But, she hasn’t launched her subscription box yet. She’s stuck.  When she started her glitter tumbler business...

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070: Ask Sarah: How Do You Handle Variations and Personalization for Your Subscription Box? with Sunflower & Scout show art 070: Ask Sarah: How Do You Handle Variations and Personalization for Your Subscription Box? with Sunflower & Scout

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Welcome to episode five of my eight-part series on the podcast called, “Ask Sarah.” Each week, I answer a question from inside my Launch Your Box coaching membership.  This week Maria Riebe of Sunflower & Scout is here to talk about how to handle variations and personalization for her subscription box.  Like so many entrepreneurs, the pandemic forced Maria to pivot. A true antique-lover, she had been producing an outdoor vintage market, Rustapalooza. She had experienced a great deal of success and national recognition for this show. Covid caused the cancellation of the show...

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069: Ask Sarah: How to Grow Your Subscription Past the Plateau - with Print Cut Craft show art 069: Ask Sarah: How to Grow Your Subscription Past the Plateau - with Print Cut Craft

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Welcome to episode four of my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership.  This week Traci Gibson of Print Cut Craft and I tackled the question of how to grow a subscription past a plateau.  Traci started her business ten years ago, selling printables and teaching classes at scrapbooking conferences. When she (and her family) got tired of all the weekend travel, Traci took her scrapbook kits online. She pivoted and her business evolved as she listened to what her customers...

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068: Ask Sarah: How to Get People to Engage on Social Media - with the Crafty Lady Boutique show art 068: Ask Sarah: How to Get People to Engage on Social Media - with the Crafty Lady Boutique

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Welcome to the third installment of my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership.  This week Lexie Haubert of The Crafty Lady Boutique and I tackled the question of how to get people to engage with her content on social media.  Lexie’s online business came about when she was unable to find bridal party gifts she liked while planning her own wedding and instead created her own. When she received incredibly positive feedback about her creations, she decided to take them...

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067: Ask Sarah: What's Holding Me Back from Starting My Subscription Box? show art 067: Ask Sarah: What's Holding Me Back from Starting My Subscription Box?

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Messy Action is better than no action.” - Sarah Williams Welcome to the second in my new eight-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership.  This week’s question came from Gina Rich of Serendipity Lane. Gina’s question was simple. “Why am I stuck?”  Gina had a brick-and-mortar scrapbooking and card-making business for 15 years. She still runs occasional classes and scrapbooking retreats out of the space, but moved the majority of her business online due to the pandemic....

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066: Ask Sarah: How Do You Balance Everything? show art 066: Ask Sarah: How Do You Balance Everything?

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“How do you balance everything?”   I’m kicking off a new six-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership.  This week’s question came from Mar. And when Mar told me all about her business and the many different roles she plays in her life, I understood exactly where the question came from.  Mar and her family run Windborne Farms where they raise bees, along with other animals and crops. Mar’s love for the bees turned into a side business when she discovered a...

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Welcome to episode four of my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ll be answering a question from inside my Launch Your Box coaching membership. 

This week Traci Gibson of Print Cut Craft and I tackled the question of how to grow a subscription past a plateau. 

Traci started her business ten years ago, selling printables and teaching classes at scrapbooking conferences. When she (and her family) got tired of all the weekend travel, Traci took her scrapbook kits online. She pivoted and her business evolved as she listened to what her customers wanted and served their needs. In 2020, Traci started teaching LIVE workshops online and selling craft kits to go with them. This has been a huge boost to her business and led to a membership where members craft with Traci each month using their Cricut machines and her svg files. 

Traci thought about starting a subscription box for a while. She joined Launch Your Box and watched and learned. When she decided to take action and launched her box, her membership was the perfect audience for her subscription, and it grew quickly. For a while. Then came the plateau. Traci’s growth slowed and then stopped. She has hit a plateau and reached out for my help to get past it.  

We talked through some possible reasons Traci’s subscription box growth has slowed and recommended some steps for Traci to take to jumpstart her growth. She needs to: 

  1. Shake things up - make it new and fresh for her audience. 
  2. Reduce churn by increasing retention and decreasing involuntary churn. 
  3. Up the exclusivity factor of her subscription. 
  4. Get in front of new audiences. 

With a clear plan and specific action steps to take, Traci feels confident her subscription will start to grow again. I can’t wait to hear about the growth she sees as a result of making these changes.   

Join me for this episode as Traci and I talk about something nearly every subscription owner experiences - hitting a plateau. A plateau is a reminder that we need to constantly be learning and growing as subscription box owners. And that sometimes we need to change what we’re doing in order to continue to grow. 

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