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073: Ask Sarah: How to Retain Subscribers in a World Where Costs are Rising with Beth Eaton of the Ruffled Daisy

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Release Date: 06/08/2022

082: Generating Over $20K a Month with a Digital Subscription show art 082: Generating Over $20K a Month with a Digital Subscription

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Lean into what your people are loving and asking for. And if there’s a digital option, go for it!” - Stacey Collins Subscriptions aren’t always physical items showing up on your doorstep. Think Netflix, Disney +, or an online newspaper. After today’s episode, you’ll also think about Stacey Collins and her Printable Club.  Stacey is a member of Launch Your Box and a self-proclaimed lover of all things decorating, crafting, and shopping. She has spent years building a wildly loyal audience through her blog and social media. Stacey is creative, energetic, and FUN! She’s also a...

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Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Audience building should always be on your to-do list. Whether you already have a subscription box or you’re just getting started, consistently work to reach and engage new people.  One audience building strategy I teach inside Launch Your Box is to run a giveaway on social media. I use a free, easy-to-use software called Kingsumo to run my giveaways a couple of times a year. My last giveaway added 1500 people to my email list!   When you run a giveaway, follow four simple steps    Determine your goal - why are you running a giveaway?    To grow your...

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Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

What would an extra $1000 every month mean to you and your family?   Inflation. Waiting for a raise that might not happen. So many people are looking for ways to earn extra income right now. Today I’m talking about how a subscription box side hustle could bring an extra $1000 a month to your family - with only 50 subscribers.  A subscription box business can be a full-time business. But it doesn’t have to be. Many members of Launch Your Box have full-time, 9-5 style jobs and successful subscription box side hustles. They are nurse practitioners, teachers, certified...

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Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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077: Lean Into Your Best Selling Products and Create a One Thing of the Month Subscription show art 077: Lean Into Your Best Selling Products and Create a One Thing of the Month Subscription

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

On today’s episode, I’m joined by Launch Your Box member and dog mom times eight, Rhonda Conces.  Yes, I said eight! A true, dedicated lover of all things dog, Rhonda has eight pups of her own who help inspire her subscription box every month.  Rhonda is the CEO and Founder of Monogramme No. 29. Her business was not initially focused on dogs. In fact, her first career was as a labor and delivery nurse. When an injury sidelined Rhonda, she turned to her love of crafting and soon found herself selling monogrammed items. Monogrammed pajamas became her best seller, especially with...

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076: From 0 to 200 Subscribers in 8 Days show art 076: From 0 to 200 Subscribers in 8 Days

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

On today’s episode, I’m joined by Tamara Bennett, one of my biz besties who also happens to be a member of Launch Your Box!  Tamara is the founder and CEO of Southern A-Door-nments Decor where she teaches women how to paint door hangers. Her business has grown over the years thanks in no small part to Tamara’s dedication to creating connections with her audience.  Tamara and I met at Stu McLaren’s Mastermind more than four years ago and hit it off right away. We talk all the time about all the things, including business. We had many discussions about her adding a subscription...

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075: Serving a Niched-Down Audience Reaps Over 1000 Subscribers in 2 Months show art 075: Serving a Niched-Down Audience Reaps Over 1000 Subscribers in 2 Months

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“When people are part of the process, they buy in.” - Britney Brown  I’m so excited to introduce you to Britney Brown, Launch Your Box member and founder, CEO, and all the things of Imperfect Inspiration. Britney’s story and the incredible growth she’s seen in her company and her subscription box are actually perfectly inspirational!  In 2020, Britney was a full-time photographer and mom of five. When the pandemic hit, the photography industry shut down. Britney turned to Tik Tok to document her life during this time and also to document her new ADHD diagnosis. During this...

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Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Start with what you have and build up to what you want.”  Welcome to my first on-location podcast episode! Launch Your Box member Rachel Duguay joined me live onstage at SubSummit, the first and only conference exclusively for the subscription box industry.  Rachel and I met at last year’s SubSummit and she quickly became a member of Launch Your Box. At that time, Rachel and her husband’s business, MicroPuzzles, sold miniature puzzles as one-time purchases.  In business since 2018, MicroPuzzles took off in 2020 when the entire world turned to puzzles as a way to pass...

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073: Ask Sarah: How to Retain Subscribers in a World Where Costs are Rising with Beth Eaton of the Ruffled Daisy show art 073: Ask Sarah: How to Retain Subscribers in a World Where Costs are Rising with Beth Eaton of the Ruffled Daisy

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  Welcome to the last episode in my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ve answered a question from inside my Launch Your Box coaching membership.  This week Beth Eaton of The Ruffled Daisy is here to talk about something we’re all facing right now. How to retain subscribers in a world where costs are rising.  Beth started her business 10 years ago selling completed home decor pieces. Soon, people wanted to learn how to make these pieces themselves and they wanted Beth to teach them. Beth started selling kits and building a community of...

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Welcome to the last episode in my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ve answered a question from inside my Launch Your Box coaching membership. 

This week Beth Eaton of The Ruffled Daisy is here to talk about something we’re all facing right now. How to retain subscribers in a world where costs are rising. 

Beth started her business 10 years ago selling completed home decor pieces. Soon, people wanted to learn how to make these pieces themselves and they wanted Beth to teach them. Beth started selling kits and building a community of crafters. She tried launching a subscription box a few years ago and it just didn’t stick with her community. When COVID struck and we all found ourselves at home, Beth tried again. This time her community was ready! She started with 23 subscribers and two years later has 330 monthly subscribers. 

Beth came to me with a question that a lot of my members have right now. With the challenges the world is facing right now and the increasing cost of absolutely everything, Beth wanted to know what she can do to retain her subscribers when her box isn’t seen as a need. 

The first question I asked Beth was about her retention rate. While she didn’t know the exact number (she was going to figure it out as soon as our interview ended), she did have valuable information. Beth knew the point in the life of their subscription at which many of her subscribers canceled. 

Knowing when you start to lose subscribers allows you to put some things in place to keep them on track. Beth and I talked about what she can do to recapture the sense of togetherness inside her community and help subscribers consume the contents of her box. 

We also talked about six important facets of the subscriber experience and identified some things Beth can do to make improvements. 

  1. Reducing the length of time between payment and box in hand. 
  2. Consistently communicating with subscribers. 
  3. Having a cancellation survey in place and paying attention to the results. 
  4. Getting personal - don’t just rely on automations. 
  5. Focusing on customer service response time. 
  6. Making customer reviews visible. 

Join me for this episode as Beth and I talk about the challenges subscription box owners face right now and the practical, actionable things she can do to improve her subscriber experience, retain more subscribers and continue to grow.   

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