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075: Serving a Niched-Down Audience Reaps Over 1000 Subscribers in 2 Months

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Release Date: 06/22/2022

082: Generating Over $20K a Month with a Digital Subscription show art 082: Generating Over $20K a Month with a Digital Subscription

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Lean into what your people are loving and asking for. And if there’s a digital option, go for it!” - Stacey Collins Subscriptions aren’t always physical items showing up on your doorstep. Think Netflix, Disney +, or an online newspaper. After today’s episode, you’ll also think about Stacey Collins and her Printable Club.  Stacey is a member of Launch Your Box and a self-proclaimed lover of all things decorating, crafting, and shopping. She has spent years building a wildly loyal audience through her blog and social media. Stacey is creative, energetic, and FUN! She’s also a...

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081: Running a Giveaway to Build Your List show art 081: Running a Giveaway to Build Your List

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Audience building should always be on your to-do list. Whether you already have a subscription box or you’re just getting started, consistently work to reach and engage new people.  One audience building strategy I teach inside Launch Your Box is to run a giveaway on social media. I use a free, easy-to-use software called Kingsumo to run my giveaways a couple of times a year. My last giveaway added 1500 people to my email list!   When you run a giveaway, follow four simple steps    Determine your goal - why are you running a giveaway?    To grow your...

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080: 30 Days to Launch show art 080: 30 Days to Launch

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

What if you were launching your subscription box in 30 days?  Maybe you’re launching for the first time or you could be operating under a closed model and you’re launching to new subscribers. In order to be ready to launch - and for your audience to be ready for you to launch - there are five things you need to be doing or start doing right now.  Before I go through those five things, I do want to say I’m recommending you launch in 30 days only if you’ve already spent time building an audience and you’ve got your tech figured out and in place. If not, you’ll need longer...

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079: Give Yourself a Raise with a Subscription Box Side Hustle show art 079: Give Yourself a Raise with a Subscription Box Side Hustle

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

What would an extra $1000 every month mean to you and your family?   Inflation. Waiting for a raise that might not happen. So many people are looking for ways to earn extra income right now. Today I’m talking about how a subscription box side hustle could bring an extra $1000 a month to your family - with only 50 subscribers.  A subscription box business can be a full-time business. But it doesn’t have to be. Many members of Launch Your Box have full-time, 9-5 style jobs and successful subscription box side hustles. They are nurse practitioners, teachers, certified...

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078: Is Your Business Recession Ready? show art 078: Is Your Business Recession Ready?

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

In today’s episode, I’m talking about things you can do to make your subscription box business recession ready.  While it’s not possible to “recession-proof” your business, it is possible to be recession ready. Now is not a time to panic. If we made it through a pandemic, we can make it through economic uncertainty. There are practical, actionable steps you can take to make managing this time less stressful. I walk you through seven of them in today’s episode.  Get control of your inventory. It’s time to change your buying habits away from the panic buying we all...

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077: Lean Into Your Best Selling Products and Create a One Thing of the Month Subscription show art 077: Lean Into Your Best Selling Products and Create a One Thing of the Month Subscription

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

On today’s episode, I’m joined by Launch Your Box member and dog mom times eight, Rhonda Conces.  Yes, I said eight! A true, dedicated lover of all things dog, Rhonda has eight pups of her own who help inspire her subscription box every month.  Rhonda is the CEO and Founder of Monogramme No. 29. Her business was not initially focused on dogs. In fact, her first career was as a labor and delivery nurse. When an injury sidelined Rhonda, she turned to her love of crafting and soon found herself selling monogrammed items. Monogrammed pajamas became her best seller, especially with...

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076: From 0 to 200 Subscribers in 8 Days show art 076: From 0 to 200 Subscribers in 8 Days

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

On today’s episode, I’m joined by Tamara Bennett, one of my biz besties who also happens to be a member of Launch Your Box!  Tamara is the founder and CEO of Southern A-Door-nments Decor where she teaches women how to paint door hangers. Her business has grown over the years thanks in no small part to Tamara’s dedication to creating connections with her audience.  Tamara and I met at Stu McLaren’s Mastermind more than four years ago and hit it off right away. We talk all the time about all the things, including business. We had many discussions about her adding a subscription...

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075: Serving a Niched-Down Audience Reaps Over 1000 Subscribers in 2 Months show art 075: Serving a Niched-Down Audience Reaps Over 1000 Subscribers in 2 Months

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“When people are part of the process, they buy in.” - Britney Brown  I’m so excited to introduce you to Britney Brown, Launch Your Box member and founder, CEO, and all the things of Imperfect Inspiration. Britney’s story and the incredible growth she’s seen in her company and her subscription box are actually perfectly inspirational!  In 2020, Britney was a full-time photographer and mom of five. When the pandemic hit, the photography industry shut down. Britney turned to Tik Tok to document her life during this time and also to document her new ADHD diagnosis. During this...

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074: From 0 to 400 Subscribers: Turning One-Time Sales into Recurring Revenue show art 074: From 0 to 400 Subscribers: Turning One-Time Sales into Recurring Revenue

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Start with what you have and build up to what you want.”  Welcome to my first on-location podcast episode! Launch Your Box member Rachel Duguay joined me live onstage at SubSummit, the first and only conference exclusively for the subscription box industry.  Rachel and I met at last year’s SubSummit and she quickly became a member of Launch Your Box. At that time, Rachel and her husband’s business, MicroPuzzles, sold miniature puzzles as one-time purchases.  In business since 2018, MicroPuzzles took off in 2020 when the entire world turned to puzzles as a way to pass...

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073: Ask Sarah: How to Retain Subscribers in a World Where Costs are Rising with Beth Eaton of the Ruffled Daisy show art 073: Ask Sarah: How to Retain Subscribers in a World Where Costs are Rising with Beth Eaton of the Ruffled Daisy

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  Welcome to the last episode in my eight-part series on the podcast called, “Ask Sarah.” Each week, I’ve answered a question from inside my Launch Your Box coaching membership.  This week Beth Eaton of The Ruffled Daisy is here to talk about something we’re all facing right now. How to retain subscribers in a world where costs are rising.  Beth started her business 10 years ago selling completed home decor pieces. Soon, people wanted to learn how to make these pieces themselves and they wanted Beth to teach them. Beth started selling kits and building a community of...

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“When people are part of the process, they buy in.” - Britney Brown 

I’m so excited to introduce you to Britney Brown, Launch Your Box member and founder, CEO, and all the things of Imperfect Inspiration. Britney’s story and the incredible growth she’s seen in her company and her subscription box are actually perfectly inspirational! 

In 2020, Britney was a full-time photographer and mom of five. When the pandemic hit, the photography industry shut down. Britney turned to Tik Tok to document her life during this time and also to document her new ADHD diagnosis. During this time, by sharing her experience, she built a large following on Tik Tok. Over 700,000 followers large! 

Britney’s online business started with a planner she designed to meet the needs of ADHD humans like her. The planner was a HUGE success and led to additional products. That then led to a subscription box. As Britney put it, “It turns out people were into it.” 

“Into it” is a bit of an understatement. Britney launched and sold out 150 boxes almost immediately. She quickly figured out just how many boxes she could get products for and reopened for three days. Her first box shipped to 466 subscribers! The following month she opened to new subscribers again and closed with 1,111! She plans to open again to new subscribers in July and already has 8,000 people on her waitlist. 

What is the secret to Britney’s astonishing success? She listens to her audience. She built a community before she built her products. Britney believes in the absolute power of people feeling seen and heard. She carefully and intentionally built a community to let people know they are not the only one. Britney knows and truly understands that when people feel part of the process, they buy in. 

Join me for this episode as Britney and I talk about what it means to truly serve your audience and how you just might succeed beyond your wildest dreams by building a community first, one that feels seen and heard. 

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