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077: Lean Into Your Best Selling Products and Create a One Thing of the Month Subscription

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Release Date: 07/06/2022

089: Managing Content Creation and Showing Up On Video with Dana Bowling show art 089: Managing Content Creation and Showing Up On Video with Dana Bowling

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

I’m so excited to have Dana Bowling of Show Up on Video join me today to talk about practical strategies to create content in a way that is doable and effective as well as ways to conquer feelings around showing up on video.  Dana brings her background as a casting director and acting coach to her current business where she helps ambitious entrepreneurs learn how to own being the face of their businesses. Dana is a speaker, a coach, and a podcast host. Her podcast, Show Up on Video, helps motivate business owners to create valuable content and share it with their audiences. As she likes...

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088: What a Mastermind Can Do for You and Your Business show art 088: What a Mastermind Can Do for You and Your Business

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Have you ever wondered what it would be like to sit around a table, geeking out about your business with other people who just “get it?” Have you dreamed of digging in and talking about the parts of being an entrepreneur that are hard? And the parts that are amazing? And all the in-between parts, too? It is incredibly valuable to spend time with like-minded people in person and get real - get personal even - about what it takes to keep growing as a business and as a business owner. In this episode, I’m sharing what a Mastermind is and what it can do for you and your business. I...

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087: From Registered Nurse to Subscription Box Owner with Tiffany Hill show art 087: From Registered Nurse to Subscription Box Owner with Tiffany Hill

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Hire the help.” - Tiffany Hill  I’m so excited to have Launch Your Box member Tiffany Hill of Queen of My Castle Designs join me for today’s episode to share her journey from Registered Nurse to successful subscription box owner.  A dedicated RN, Tiffany started painting door hangers as a hobby more than a decade ago. What started as something to satisfy her crafty side grew into a business that allowed her to work less hours as a nurse and spend more time at home with her husband and their three sons.  Earlier this year, Tiffany made the decision to retire from nursing...

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086: One Year Later - An Update from a Past Guest One Year After Her Subscription Box Launch with Amanda Stucky show art 086: One Year Later - An Update from a Past Guest One Year After Her Subscription Box Launch with Amanda Stucky

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Launch Your Box member Amanda Stucky of Mandy Lynn Plans joined me for today’s episode to catch us up on what’s been happening since her last visit almost exactly one year ago. You might remember Amanda from episode 33 where we talked about audience building and the incredible response she had to her launch despite having a small audience of only 600 people. Amanda has gone from strength to strength over this past year and continues to grow.  Amanda’s early success was due in no small part to her dedication to serving her audience. She went deep into the planner niche, producing...

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085: Build an Audience with a Niche Specific Podcast show art 085: Build an Audience with a Niche Specific Podcast

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“If you’ve been thinking about starting a podcast, now is the perfect time.” - Sarah Heeter.  My podcast editor, Sarah Heeter, joined me for today’s episode to talk about all things podcast. We talked about the benefits of podcasting and why starting a niche-specific podcast could be a valuable part of your audience-building strategy. Sarah knows a LOT about podcasts. After all, she helped me start this podcast and grow it to more than 200,000 downloads in 18 months and a ranking in the top 1.5% of podcasts globally. She’s also a member of Launch Your Box.  If you’re...

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084: The Journey to 3200 Subscribers with Damon Oates of DecoExchange show art 084: The Journey to 3200 Subscribers with Damon Oates of DecoExchange

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Listen to your people.” - Damon Oates  Damon Oates of DecoExchange joined me for today’s episode. Damon serves people who make and sell decorative wreaths, so his customers are themselves businesspeople. Damon started a subscription box several years ago and hated it. He found it to be incredibly stressful and had difficulty planning the boxes and getting the needed supplies each month. That was before he met me! LOL    Damon’s first subscription had as many as 900 subscribers, but he had let it dwindle down to just over 300 when he came into my world. After we...

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083: Supersizing Your Audience with Video Views Ads show art 083: Supersizing Your Audience with Video Views Ads

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Social media is a place to find our people, gather them up, and then focus only on them.” - Susan Bradley.  My biz bestie Susan Bradley of The Social Sales Girls joined me for today’s episode to talk all things video view ads. Susan shared how using video and supplementing the organic reach you get with video with some ad dollars is the fastest, most effective way to grow a great big, warm audience of people without spending a lot of money.   Facebook and Instagram ads don’t work like they used to. Costs have gone up and the ROI has changed. The way you use Facebook and...

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082: Generating Over $20K a Month with a Digital Subscription show art 082: Generating Over $20K a Month with a Digital Subscription

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Lean into what your people are loving and asking for. And if there’s a digital option, go for it!” - Stacey Collins Subscriptions aren’t always physical items showing up on your doorstep. Think Netflix, Disney +, or an online newspaper. After today’s episode, you’ll also think about Stacey Collins and her Printable Club.  Stacey is a member of Launch Your Box and a self-proclaimed lover of all things decorating, crafting, and shopping. She has spent years building a wildly loyal audience through her blog and social media. Stacey is creative, energetic, and FUN! She’s also a...

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081: Running a Giveaway to Build Your List show art 081: Running a Giveaway to Build Your List

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Audience building should always be on your to-do list. Whether you already have a subscription box or you’re just getting started, consistently work to reach and engage new people.  One audience building strategy I teach inside Launch Your Box is to run a giveaway on social media. I use a free, easy-to-use software called Kingsumo to run my giveaways a couple of times a year. My last giveaway added 1500 people to my email list!   When you run a giveaway, follow four simple steps    Determine your goal - why are you running a giveaway?    To grow your...

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080: 30 Days to Launch show art 080: 30 Days to Launch

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

What if you were launching your subscription box in 30 days?  Maybe you’re launching for the first time or you could be operating under a closed model and you’re launching to new subscribers. In order to be ready to launch - and for your audience to be ready for you to launch - there are five things you need to be doing or start doing right now.  Before I go through those five things, I do want to say I’m recommending you launch in 30 days only if you’ve already spent time building an audience and you’ve got your tech figured out and in place. If not, you’ll need longer...

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More Episodes

On today’s episode, I’m joined by Launch Your Box member and dog mom times eight, Rhonda Conces. 

Yes, I said eight! A true, dedicated lover of all things dog, Rhonda has eight pups of her own who help inspire her subscription box every month. 

Rhonda is the CEO and Founder of Monogramme No. 29. Her business was not initially focused on dogs. In fact, her first career was as a labor and delivery nurse. When an injury sidelined Rhonda, she turned to her love of crafting and soon found herself selling monogrammed items. Monogrammed pajamas became her best seller, especially with brides and bridal parties. 

When 2020 hit and the bridal industry shut down, Rhonda needed to pivot. She decided to focus on another customer favorite - personalized dog bandanas. Rhonda loved making them, her customers loved buying them, and their dogs looked too cute for words in them. Soon, Rhonda decided to offer her bandanas as a monthly subscription and Posh Puppies was born. 

Rhonda found and joined Launch Your Box a couple months after she launched her subscription and quickly soaked in as much knowledge as possible. She is a fantastic student and makes sure she does all the things in order to grow her business. 

Rhonda launched with 40 members in February of 2021 and now has 330 monthly subscribers! The recurring revenue her subscription brings into her business has changed her business and her life. So much is possible for Rhonda now, all because she leaned into one thing. 

Join me for this episode as Rhonda and I talk about why you should consider leaning into what your customers love and the many benefits of offering a one thing of the month subscription.

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