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079: Give Yourself a Raise with a Subscription Box Side Hustle

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Release Date: 07/20/2022

089: Managing Content Creation and Showing Up On Video with Dana Bowling show art 089: Managing Content Creation and Showing Up On Video with Dana Bowling

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

I’m so excited to have Dana Bowling of Show Up on Video join me today to talk about practical strategies to create content in a way that is doable and effective as well as ways to conquer feelings around showing up on video.  Dana brings her background as a casting director and acting coach to her current business where she helps ambitious entrepreneurs learn how to own being the face of their businesses. Dana is a speaker, a coach, and a podcast host. Her podcast, Show Up on Video, helps motivate business owners to create valuable content and share it with their audiences. As she likes...

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088: What a Mastermind Can Do for You and Your Business show art 088: What a Mastermind Can Do for You and Your Business

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Have you ever wondered what it would be like to sit around a table, geeking out about your business with other people who just “get it?” Have you dreamed of digging in and talking about the parts of being an entrepreneur that are hard? And the parts that are amazing? And all the in-between parts, too? It is incredibly valuable to spend time with like-minded people in person and get real - get personal even - about what it takes to keep growing as a business and as a business owner. In this episode, I’m sharing what a Mastermind is and what it can do for you and your business. I...

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087: From Registered Nurse to Subscription Box Owner with Tiffany Hill show art 087: From Registered Nurse to Subscription Box Owner with Tiffany Hill

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Hire the help.” - Tiffany Hill  I’m so excited to have Launch Your Box member Tiffany Hill of Queen of My Castle Designs join me for today’s episode to share her journey from Registered Nurse to successful subscription box owner.  A dedicated RN, Tiffany started painting door hangers as a hobby more than a decade ago. What started as something to satisfy her crafty side grew into a business that allowed her to work less hours as a nurse and spend more time at home with her husband and their three sons.  Earlier this year, Tiffany made the decision to retire from nursing...

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086: One Year Later - An Update from a Past Guest One Year After Her Subscription Box Launch with Amanda Stucky show art 086: One Year Later - An Update from a Past Guest One Year After Her Subscription Box Launch with Amanda Stucky

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Launch Your Box member Amanda Stucky of Mandy Lynn Plans joined me for today’s episode to catch us up on what’s been happening since her last visit almost exactly one year ago. You might remember Amanda from episode 33 where we talked about audience building and the incredible response she had to her launch despite having a small audience of only 600 people. Amanda has gone from strength to strength over this past year and continues to grow.  Amanda’s early success was due in no small part to her dedication to serving her audience. She went deep into the planner niche, producing...

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085: Build an Audience with a Niche Specific Podcast show art 085: Build an Audience with a Niche Specific Podcast

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“If you’ve been thinking about starting a podcast, now is the perfect time.” - Sarah Heeter.  My podcast editor, Sarah Heeter, joined me for today’s episode to talk about all things podcast. We talked about the benefits of podcasting and why starting a niche-specific podcast could be a valuable part of your audience-building strategy. Sarah knows a LOT about podcasts. After all, she helped me start this podcast and grow it to more than 200,000 downloads in 18 months and a ranking in the top 1.5% of podcasts globally. She’s also a member of Launch Your Box.  If you’re...

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084: The Journey to 3200 Subscribers with Damon Oates of DecoExchange show art 084: The Journey to 3200 Subscribers with Damon Oates of DecoExchange

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Listen to your people.” - Damon Oates  Damon Oates of DecoExchange joined me for today’s episode. Damon serves people who make and sell decorative wreaths, so his customers are themselves businesspeople. Damon started a subscription box several years ago and hated it. He found it to be incredibly stressful and had difficulty planning the boxes and getting the needed supplies each month. That was before he met me! LOL    Damon’s first subscription had as many as 900 subscribers, but he had let it dwindle down to just over 300 when he came into my world. After we...

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083: Supersizing Your Audience with Video Views Ads show art 083: Supersizing Your Audience with Video Views Ads

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Social media is a place to find our people, gather them up, and then focus only on them.” - Susan Bradley.  My biz bestie Susan Bradley of The Social Sales Girls joined me for today’s episode to talk all things video view ads. Susan shared how using video and supplementing the organic reach you get with video with some ad dollars is the fastest, most effective way to grow a great big, warm audience of people without spending a lot of money.   Facebook and Instagram ads don’t work like they used to. Costs have gone up and the ROI has changed. The way you use Facebook and...

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082: Generating Over $20K a Month with a Digital Subscription show art 082: Generating Over $20K a Month with a Digital Subscription

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Lean into what your people are loving and asking for. And if there’s a digital option, go for it!” - Stacey Collins Subscriptions aren’t always physical items showing up on your doorstep. Think Netflix, Disney +, or an online newspaper. After today’s episode, you’ll also think about Stacey Collins and her Printable Club.  Stacey is a member of Launch Your Box and a self-proclaimed lover of all things decorating, crafting, and shopping. She has spent years building a wildly loyal audience through her blog and social media. Stacey is creative, energetic, and FUN! She’s also a...

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081: Running a Giveaway to Build Your List show art 081: Running a Giveaway to Build Your List

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Audience building should always be on your to-do list. Whether you already have a subscription box or you’re just getting started, consistently work to reach and engage new people.  One audience building strategy I teach inside Launch Your Box is to run a giveaway on social media. I use a free, easy-to-use software called Kingsumo to run my giveaways a couple of times a year. My last giveaway added 1500 people to my email list!   When you run a giveaway, follow four simple steps    Determine your goal - why are you running a giveaway?    To grow your...

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080: 30 Days to Launch show art 080: 30 Days to Launch

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

What if you were launching your subscription box in 30 days?  Maybe you’re launching for the first time or you could be operating under a closed model and you’re launching to new subscribers. In order to be ready to launch - and for your audience to be ready for you to launch - there are five things you need to be doing or start doing right now.  Before I go through those five things, I do want to say I’m recommending you launch in 30 days only if you’ve already spent time building an audience and you’ve got your tech figured out and in place. If not, you’ll need longer...

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More Episodes

What would an extra $1000 every month mean to you and your family?  

Inflation. Waiting for a raise that might not happen. So many people are looking for ways to earn extra income right now. Today I’m talking about how a subscription box side hustle could bring an extra $1000 a month to your family - with only 50 subscribers. 

A subscription box business can be a full-time business. But it doesn’t have to be. Many members of Launch Your Box have full-time, 9-5 style jobs and successful subscription box side hustles. They are nurse practitioners, teachers, certified registered nurse anesthetists, hair stylists, realtors, dentists, and more. They’re also subscription box owners who bring in additional income with their side hustles. 

You can, too! Let’s do the math. If you have 50 subscribers and make $20 of profit per box, that’s an extra $1000 going into your bank account every month. 

Of course, it’s going to take time and effort to get there. But following these six steps will have you well on your way to a successful subscription box side hustle. 

 

  • Identify what you like or have an interest in.

 

  • Make sure it’s something you’re good at or have expertise in. 
  • You have to be passionate about the subject matter or it won’t last! 
  • Don’t try to be like anyone else - YOU will set your subscription box apart.  

 

  • Ask yourself if there are other people around you with the same interest. 

 

  • That’s the audience you need to build! 
  • Where can you find more of those people? 
  • Where do they hang out online? 

 

  • Start a social media account(s) on the platforms where your people hang out.

 

  • Start sharing videos, posts, etc. 
  • Ask your friends to like your page and share it with their friends. 
  • Make sure you’re speaking the language of the person you are trying to attract. Messaging matters! 

 

  • Run a giveaway.

 

  • Use Kingsumo (it’s FREE!) 
  • The prize needs to be a box just like what you want to sell. 
  • Capture emails for those who enter your giveaway and start building your email list. 

 

  • Introduce the idea for the box to your audience.

 

  • Get their feedback and have them help you make decisions.  
  • You want their buy-in to validate your concept. 
  • Niche down if needed. 

 

  • Set a launch date and a goal. 

 

  • Create excitement and generate buzz. 
  • Get your new audience excited about the upcoming box! 

Engaging your audience is key at every stage of your subscription box journey, whether it’s your full-time gig or a side hustle. Continue to ask for feedback as you grow. Maintain an ongoing focus on audience building and keep serving your audience! 



Join me for this episode as I talk about why a subscription box side hustle might be right for you and the six steps you need to take in order to make yours a success. The kind of success that means significant additional income - every month! 

Important Links: 

  • 6 in 60 Workshop - Sarah’s Method for Curating 6 Subscription Boxes in 60 Minutes

Join me in all the places: 

 

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!