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085: Build an Audience with a Niche Specific Podcast

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Release Date: 08/31/2022

099: Creating a One-Thing of the Month Subscription show art 099: Creating a One-Thing of the Month Subscription

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Have you considered starting with a one-thing of the month subscription? You should. Why do I say that? Well, my one-thing of the month subscription is easier to manage and more profitable than my fully curated subscription box. And my one-thing of the month subscription has almost double the number of subscribers as my larger, more expensive box.  When people start thinking about starting a subscription box, they think about a fully curated box. They dream about the experience they’ll provide their subscribers with all the little touches and a box filled with items that complement each...

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098: Using Mystery Boxes to Reduce Inventory Before Year End show art 098: Using Mystery Boxes to Reduce Inventory Before Year End

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Don’t bring that stale inventory into 2023!” - Sarah Williams  Inventory is one of the biggest challenges product-based businesses face. Too much, not enough… and what happens if it doesn’t sell? Now, during this buying season, is the perfect time to liquidate any old or stale inventory you have sitting on your shelves.  One of my favorite ways to move product and get old inventory off my shelves is by selling Mystery Boxes. They’re new, fresh, and fun for your customers and a GREAT way to reduce inventory without putting clearance tags all over everything.  Whether...

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097: Busting Through Challenges and Doubling Her Subscription in the Last Six Months with The Literary Book Club show art 097: Busting Through Challenges and Doubling Her Subscription in the Last Six Months with The Literary Book Club

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

I’m so excited to have Katie Eney of The Literary Book Club back on the podcast. I invited her back so she could bring us up to date on the big things that have been happening in her subscription box businesses.  Katie’s quarterly luxury box, The Literary Book Club, focuses on collectible editions of classic books and wrapped page-numbered gifts that accompany the books. She also sells one-time specialty boxes, especially for holidays like Christmas and Halloween. Katie provides a truly incredible experience to her subscribers!  When we first talked, Katie had around 200...

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096: Changing Direction and Niching Down Generates 400 New Subscribers show art 096: Changing Direction and Niching Down Generates 400 New Subscribers

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

I’m so excited to have Launch Your Box member Julie Harkin of the Pilot Wives Club on the podcast! Julie is an experienced, successful subscription box owner who decided to find out if something I say all the time is true, “The riches are in the niches.”    Pilot Wives Club wasn’t Julie’s first subscription box. She had a tea towel subscription and 100 subscribers. The subscription was successful - her subscribers loved their towels (they are adorable!) and it was generating recurring revenue. But, it wasn’t growing. It seemed stuck at that 100-subscriber mark. Julie...

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095: Leveraging Email Marketing to Make the Most out of Q4 show art 095: Leveraging Email Marketing to Make the Most out of Q4

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“More emails equals more sales!” - Sarah Williams  We’re more than halfway through the 4th quarter. For product sellers, it’s the busiest time of the year. It’s also our best chance to make some serious revenue. You’re probably feeling tired and maybe even overwhelmed. I’m tired, too. Rest when you can and then get to work. There are some things you can do now that will give your 4th quarter sales a major boost. We create different types of email content during the first three quarters of the year. Email opt-ins with welcome sequences, weekly newsletters, and emails to share...

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094: How I Generated $20k in Extra Revenue with a Holiday Gift Box show art 094: How I Generated $20k in Extra Revenue with a Holiday Gift Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Every year for the last five years I’ve sold a Holiday Gift Box. This year was no different. What was different was that my Holiday Gift Box sold out in only four days! And it brought $20,000 in extra revenue into my business.  Should you offer a Holiday Gift Box to your audience? Yes! If you already have a subscription box, you should absolutely offer a Holiday Gift Box. And if you have an audience but haven’t launched your subscription box yet, you should also offer a Holiday Gift Box.  Many members of Launch Your Box have used a Holiday Gift Box for proof of concept before...

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093: Crushing It on Instagram with One Simple Strategy with B Goods Lettering show art 093: Crushing It on Instagram with One Simple Strategy with B Goods Lettering

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Record everything!” - Betsy Goodman I’m so excited to have Launch Your Box member Betsy Goodman of B Goods Lettering back on the podcast! Betsy was here just about a year ago when she was in the middle of launching her subscription box. A lot has changed since then and Betsy is here today to teach all of us - including me - about one simple thing she did to crush it on Instagram.   Betsy started lettering in 2017. After attending a workshop and having her eyes opened to the possibilities of lettering, Betsy was hooked! She fell in love with all things lettering and started...

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092: One Change Doubled Their Subscription Income with Jane's Agenda show art 092: One Change Doubled Their Subscription Income with Jane's Agenda

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

I’m so excited to have Launch Your Box member Jane Wild of Jane’s Agenda join me to share her subscription box journey and to talk about what she did to bust through when she hit a plateau with her subscription.  Jane wasn’t always a subscription box owner or even an entrepreneur. In 2013, she found herself busier than ever with a demanding corporate job and a new baby. As Jane struggled to organize the different facets of her life, she was unable to find a planner that met her needs. She decided to create her own and Jane’s Agenda was born!  For several years, Jane ran her...

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091: 50% Subscription Growth with One Live Launch w/ The Floral Project show art 091: 50% Subscription Growth with One Live Launch w/ The Floral Project

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

I’m so excited to have Launch Your Box member Nicola Bird of The Floral Project join me all the way from the UK for today’s episode to share her subscription box journey and the story of her recent, wildly successful live launch.  An entrepreneur for more than 20 years and a lifelong lover of flowers, Nicola started The Floral Project in order to bring cheer and connection during the pandemic to people who were alone and lonely. Her big vision for The Floral Project is a million posies of flowers given every year to people in local communities who need a smile. These are people who...

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090: Free Shipping vs Charging for Shipping show art 090: Free Shipping vs Charging for Shipping

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

You’ve curated a beautiful subscription box. Your website is nearly ready. But there’s one decision holding you back from actually launching. And it’s all about shipping. Should you offer free shipping or charge for shipping?  Of course, “free shipping” isn’t free. If you offer free shipping to your customers, you will adjust the prices of the items you sell to absorb those shipping costs and protect your profit margins.  In this episode, I go deep on all things shipping. The truth is, there’s no easy answer to the free shipping or charging for shipping question. There...

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More Episodes

“If you’ve been thinking about starting a podcast, now is the perfect time.” - Sarah Heeter. 

My podcast editor, Sarah Heeter, joined me for today’s episode to talk about all things podcast. We talked about the benefits of podcasting and why starting a niche-specific podcast could be a valuable part of your audience-building strategy. Sarah knows a LOT about podcasts. After all, she helped me start this podcast and grow it to more than 200,000 downloads in 18 months and a ranking in the top 1.5% of podcasts globally. She’s also a member of Launch Your Box. 

If you’re wondering if podcasts can be a valuable part of an audience-building strategy for subscription box owners, the answer is yes! I mentioned I have more than 200,000 episode downloads in only 18 months. Compare that to my social media audience. It has taken me years to grow my Facebook and IG followers to a combined 20,000. And if you’re wondering if there’s room for another podcast - for your podcast - the answer is also yes. Studies show more than half of people over 12 listen to podcasts and, on average, each listens to 7 podcasts! 

There are several benefits to podcasts when it comes to connecting with your audience. 

  1. Podcasts meet people where they are. They lend themselves to being interrupted - it’s easy to stop a podcast when needed and get right back to where you left off. 
  2. Podcasts allow listeners to multitask. They listen while driving, cleaning, exercising, and more. 
  3. A podcast mimics the intimacy of a phone call - you’re talking to your audience for 25-40 minutes per week. 
  4. Unlike social media posts, reels, and videos, podcast episodes live forever! 

It can be daunting to think about what you would talk to your audience about each week. Many people worry they’ll run out of things to say. If you’re serving your niche, and know your audience well, that shouldn’t be a problem. Sarah suggests brainstorming a list of possible topics by asking yourself: 

  • What keeps my ideal customer up at night? 
  • What answers are they searching for on Google? 
  • What is their support system like? 
  • What is their value system? 
  • What are their highest priorities? 

Use what you learned about your ideal customer in my FREE 6 in 60 Workshop to help you get started. 

Join me for this episode as Sarah shares so much knowledge about why subscription box owners should consider starting a podcast, how to decide what to talk about, and why it’s very possible to DIY your podcast. 

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