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093: Crushing It on Instagram with One Simple Strategy with B Goods Lettering

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Release Date: 10/26/2022

107: Creating SEO Friendly Content for Your Subscription Box Business show art 107: Creating SEO Friendly Content for Your Subscription Box Business

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“SEO doesn’t have any fuel without content.” - Sarah Williams How do you get your stuff in front of people right when they’re looking for it? The answer, in part, is SEO. I brought a special guest to the podcast to talk about how and why to create SEO content for our subscription box businesses.  Crystal Waddell is an e-commerce seller and content creator. She’s also one of the hosts of The Smart and Simple SEO Show, a podcast that does its best to make SEO easy for online entrepreneurs to understand and implement.  We discussed the importance of not just creating content,...

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106: 7 Ways to Market Your Subscription Box Cost Effectively show art 106: 7 Ways to Market Your Subscription Box Cost Effectively

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business.   The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly.  I’m sharing seven cost-effective ways to market your subscription box business. But I don’t want you to try to...

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105: Scaling Your Subscription Box Business with Cheryl Ham show art 105: Scaling Your Subscription Box Business with Cheryl Ham

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

I have a special episode for you today! Cheryl Ham is a long-time member of Launch Your Box, an OG member of Scale Your Box, and the founder of the wildly successful Yarnable subscription box. She’s here today to catch us up on all that’s happened in her business since her last visit to the podcast almost two years ago.  Cheryl’s business started as more of a hobby. She had a full-time career and a love for all things knitting and yarn, especially hand-dyed yarn. She became an independent yarn dyer with no formal training and no business training. Cheryl launched her subscription in...

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104: Niching Down Your Ideal Customer Can Improve Your Visibility show art 104: Niching Down Your Ideal Customer Can Improve Your Visibility

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“20% of your customer base generates 80% of your revenue.” - Sarah Williams Identifying your ideal customer is not something you do once. It’s something you need to tweak and get clearer about in your business on a daily basis. In this episode, I’m talking about how to figure out who the 20% of your customers are who are responsible for 80% of your revenue and why you should focus all of your efforts on them. Oh… and one other thing. Stop trying to please everyone!   When you try to please everyone, you dilute your focus. Instead of spending your time and energy on what you...

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103: From the Food Network to Starting a Subscription Box with The Cheerful Baker show art 103: From the Food Network to Starting a Subscription Box with The Cheerful Baker

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

I’ve got some star power for you on this episode of the Launch Your Box podcast! Lauren Jacobs, a.k.a The Cheerful Baker, is a member of Launch Your Box and the creator and curator of a successful cookie decorating subscription box. She’s also one of the stars of a recent episode of The Christmas Cookie Challenge on The Food Network! There is so much to love about Lauren’s story and how she went from being a mom and art teacher who loved to bake cookies for her children’s classmates and friends to a full-time entrepreneur who designs and produces her own cookie cutters, an online and...

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102: Sarah’s Strategies to 100 Subscribers and Beyond show art 102: Sarah’s Strategies to 100 Subscribers and Beyond

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Have you launched your subscription box but found yourself struggling to grow? Launching your subscription box is a HUGE milestone. Celebrate that! The next HUGE milestone for so many of my members is reaching 100 subscribers. Some - those with large, engaged audiences - do this during their first launch. Most don’t. I didn’t.  Growing your subscription box to 100 subscribers and beyond takes time. It’s important to give yourself grace and time to get there while still staying focused and holding yourself accountable. Inside Launch Your Box, I walk my members through what it takes...

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101: 5 Reasons Why You Should Start a Subscription Box in 2023 show art 101: 5 Reasons Why You Should Start a Subscription Box in 2023

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Did you know the subscription box industry reached 22.7 Billion dollars in revenue at the end of 2021? And it’s expected to more than triple that number by 2027! Why am I telling you this?  Because there IS room for you and your subscription box. If you’ve had your subscription idea for a while, dreaming but not yet doing, make 2023 the year you get it started.  It’s time to stop sitting on the sidelines and start taking action. You CAN get your subscription box up and running this year. And in this episode, I give you five reasons you SHOULD start a subscription box in...

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100: Year End Review with My Mastermind Ladies show art 100: Year End Review with My Mastermind Ladies

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Welcome to the 100th episode of the Launch Your Box podcast!  I talk a lot about consistency on this podcast. And inside Launch Your Box. And on my social media accounts. It’s not because I don’t have anything else to talk about. If you’ve been around at all, you know I talk about all the things. But in so many of “the things,” consistency matters.  I’ve gotten to 100 episodes by showing up every week. That’s right, in 100 episodes - nearly two full years, I’ve never missed a week. And showing up consistently has paid off. We’ve gone from a few hundred downloads a...

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099: Creating a One-Thing of the Month Subscription show art 099: Creating a One-Thing of the Month Subscription

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Have you considered starting with a one-thing of the month subscription? You should. Why do I say that? Well, my one-thing of the month subscription is easier to manage and more profitable than my fully curated subscription box. And my one-thing of the month subscription has almost double the number of subscribers as my larger, more expensive box.  When people start thinking about starting a subscription box, they think about a fully curated box. They dream about the experience they’ll provide their subscribers with all the little touches and a box filled with items that complement each...

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098: Using Mystery Boxes to Reduce Inventory Before Year End show art 098: Using Mystery Boxes to Reduce Inventory Before Year End

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Don’t bring that stale inventory into 2023!” - Sarah Williams  Inventory is one of the biggest challenges product-based businesses face. Too much, not enough… and what happens if it doesn’t sell? Now, during this buying season, is the perfect time to liquidate any old or stale inventory you have sitting on your shelves.  One of my favorite ways to move product and get old inventory off my shelves is by selling Mystery Boxes. They’re new, fresh, and fun for your customers and a GREAT way to reduce inventory without putting clearance tags all over everything.  Whether...

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“Record everything!” - Betsy Goodman

I’m so excited to have Launch Your Box member Betsy Goodman of B Goods Lettering back on the podcast! Betsy was here just about a year ago when she was in the middle of launching her subscription box. A lot has changed since then and Betsy is here today to teach all of us - including me - about one simple thing she did to crush it on Instagram.  

Betsy started lettering in 2017. After attending a workshop and having her eyes opened to the possibilities of lettering, Betsy was hooked! She fell in love with all things lettering and started teaching in person and online lettering classes. 

Betsy loved the practical applications of lettering and decided to start teaching with an end product in mind instead of just practicing for the sake of practicing. She took this practical approach and turned it into a quarterly subscription box that teaches subscribers lettering while they create something they can use or gift. She launched The Lettering Box in the fall of 2021 with 18 subscribers. A year later, her subscription box has grown to 118 subscribers! 

I keep up with my students and check in on their social media from time to time. I did this with Betsy a while ago and was intrigued by what I saw. In a time where everyone is struggling with engagement and growing audiences on social media, Betsy was crushing it on Instagram. Her secret? Her content is exclusively videos. No static posts. None. 

Betsy’s videos are beautiful. The majority are very short. Many are simply snippets of her lettering or creating wax seals. Betsy’s face does not appear in her videos - instead, they are focused on what she is creating. Some of these videos get attention in the form of thousands of views and likes. Betsy has even had videos go viral. 

Don’t think all your videos need to be carefully curated. Betsy’s best advice is to record everything, even if you think it’s boring. Record yourself packing your boxes or making something. People LOVE getting a peek behind the scenes. 

After Betsy gave ME some tips to use in making videos for my own business, we talked about what’s next for her. We brainstormed and came up with some great ways to increase her revenue based on what her audience is asking for. 

Join me for this episode as Betsy shares how her video-exclusive strategy has allowed her to be so successful on Instagram and how you can apply her strategy to your own business. 

If you missed Betsy’s first time on the podcast, listen to episode 39

 

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