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097: Busting Through Challenges and Doubling Her Subscription in the Last Six Months with The Literary Book Club

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Release Date: 11/23/2022

107: Creating SEO Friendly Content for Your Subscription Box Business show art 107: Creating SEO Friendly Content for Your Subscription Box Business

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“SEO doesn’t have any fuel without content.” - Sarah Williams How do you get your stuff in front of people right when they’re looking for it? The answer, in part, is SEO. I brought a special guest to the podcast to talk about how and why to create SEO content for our subscription box businesses.  Crystal Waddell is an e-commerce seller and content creator. She’s also one of the hosts of The Smart and Simple SEO Show, a podcast that does its best to make SEO easy for online entrepreneurs to understand and implement.  We discussed the importance of not just creating content,...

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106: 7 Ways to Market Your Subscription Box Cost Effectively show art 106: 7 Ways to Market Your Subscription Box Cost Effectively

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business.   The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly.  I’m sharing seven cost-effective ways to market your subscription box business. But I don’t want you to try to...

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105: Scaling Your Subscription Box Business with Cheryl Ham show art 105: Scaling Your Subscription Box Business with Cheryl Ham

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

I have a special episode for you today! Cheryl Ham is a long-time member of Launch Your Box, an OG member of Scale Your Box, and the founder of the wildly successful Yarnable subscription box. She’s here today to catch us up on all that’s happened in her business since her last visit to the podcast almost two years ago.  Cheryl’s business started as more of a hobby. She had a full-time career and a love for all things knitting and yarn, especially hand-dyed yarn. She became an independent yarn dyer with no formal training and no business training. Cheryl launched her subscription in...

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104: Niching Down Your Ideal Customer Can Improve Your Visibility show art 104: Niching Down Your Ideal Customer Can Improve Your Visibility

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“20% of your customer base generates 80% of your revenue.” - Sarah Williams Identifying your ideal customer is not something you do once. It’s something you need to tweak and get clearer about in your business on a daily basis. In this episode, I’m talking about how to figure out who the 20% of your customers are who are responsible for 80% of your revenue and why you should focus all of your efforts on them. Oh… and one other thing. Stop trying to please everyone!   When you try to please everyone, you dilute your focus. Instead of spending your time and energy on what you...

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103: From the Food Network to Starting a Subscription Box with The Cheerful Baker show art 103: From the Food Network to Starting a Subscription Box with The Cheerful Baker

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

I’ve got some star power for you on this episode of the Launch Your Box podcast! Lauren Jacobs, a.k.a The Cheerful Baker, is a member of Launch Your Box and the creator and curator of a successful cookie decorating subscription box. She’s also one of the stars of a recent episode of The Christmas Cookie Challenge on The Food Network! There is so much to love about Lauren’s story and how she went from being a mom and art teacher who loved to bake cookies for her children’s classmates and friends to a full-time entrepreneur who designs and produces her own cookie cutters, an online and...

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102: Sarah’s Strategies to 100 Subscribers and Beyond show art 102: Sarah’s Strategies to 100 Subscribers and Beyond

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Have you launched your subscription box but found yourself struggling to grow? Launching your subscription box is a HUGE milestone. Celebrate that! The next HUGE milestone for so many of my members is reaching 100 subscribers. Some - those with large, engaged audiences - do this during their first launch. Most don’t. I didn’t.  Growing your subscription box to 100 subscribers and beyond takes time. It’s important to give yourself grace and time to get there while still staying focused and holding yourself accountable. Inside Launch Your Box, I walk my members through what it takes...

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101: 5 Reasons Why You Should Start a Subscription Box in 2023 show art 101: 5 Reasons Why You Should Start a Subscription Box in 2023

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Did you know the subscription box industry reached 22.7 Billion dollars in revenue at the end of 2021? And it’s expected to more than triple that number by 2027! Why am I telling you this?  Because there IS room for you and your subscription box. If you’ve had your subscription idea for a while, dreaming but not yet doing, make 2023 the year you get it started.  It’s time to stop sitting on the sidelines and start taking action. You CAN get your subscription box up and running this year. And in this episode, I give you five reasons you SHOULD start a subscription box in...

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100: Year End Review with My Mastermind Ladies show art 100: Year End Review with My Mastermind Ladies

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Welcome to the 100th episode of the Launch Your Box podcast!  I talk a lot about consistency on this podcast. And inside Launch Your Box. And on my social media accounts. It’s not because I don’t have anything else to talk about. If you’ve been around at all, you know I talk about all the things. But in so many of “the things,” consistency matters.  I’ve gotten to 100 episodes by showing up every week. That’s right, in 100 episodes - nearly two full years, I’ve never missed a week. And showing up consistently has paid off. We’ve gone from a few hundred downloads a...

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099: Creating a One-Thing of the Month Subscription show art 099: Creating a One-Thing of the Month Subscription

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Have you considered starting with a one-thing of the month subscription? You should. Why do I say that? Well, my one-thing of the month subscription is easier to manage and more profitable than my fully curated subscription box. And my one-thing of the month subscription has almost double the number of subscribers as my larger, more expensive box.  When people start thinking about starting a subscription box, they think about a fully curated box. They dream about the experience they’ll provide their subscribers with all the little touches and a box filled with items that complement each...

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098: Using Mystery Boxes to Reduce Inventory Before Year End show art 098: Using Mystery Boxes to Reduce Inventory Before Year End

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Don’t bring that stale inventory into 2023!” - Sarah Williams  Inventory is one of the biggest challenges product-based businesses face. Too much, not enough… and what happens if it doesn’t sell? Now, during this buying season, is the perfect time to liquidate any old or stale inventory you have sitting on your shelves.  One of my favorite ways to move product and get old inventory off my shelves is by selling Mystery Boxes. They’re new, fresh, and fun for your customers and a GREAT way to reduce inventory without putting clearance tags all over everything.  Whether...

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I’m so excited to have Katie Eney of The Literary Book Club back on the podcast. I invited her back so she could bring us up to date on the big things that have been happening in her subscription box businesses. 

Katie’s quarterly luxury box, The Literary Book Club, focuses on collectible editions of classic books and wrapped page-numbered gifts that accompany the books. She also sells one-time specialty boxes, especially for holidays like Christmas and Halloween. Katie provides a truly incredible experience to her subscribers! 

When we first talked, Katie had around 200 subscribers and had hit a point where she didn’t know if she could grow much more because she was doing it all on her own. I encouraged her to try to hire despite job market challenges in her area. That was seven months ago. 

Recently, Katie popped into the Launch Your Box group to celebrate hitting 500 subscribers! She more than doubled her subscriber numbers in only seven months! This incredible growth wasn’t due to just one thing. Katie is a learner - and she brings that learner’s mentality to all she does. She is an absolute sponge and takes in all the training I put out - inside Launch Your Box, on this podcast, and more - and then puts it to work in her business. 

In order to solve her challenges and grow her business, Katie: 

  • Hired two team members. 
  • Signed a lease on a space, getting her business out of her house. 
  • Focused on social media and generating more content. 
  • Used influencers to help with word of mouth marketing. 
  • Offered a one-time, summer box. 

Katie had a goal of hitting 400 subscribers in 2022. She met her goal - and then passed it, reaching 500 subscribers in October! Katie’s willingness to try a series of different things led to an overall increase in traffic to her business which led to growth not only in her subscription box but in one-time sales as well. 

Join me for this episode as Katie shares the moment she knew she either needed to scale or quit and what she did to grow her business and more than double her subscriber numbers in only seven months. 

 

Learn more about how Katie’s Literary Book Club got started in episode 64 of the Launch Your Box podcast

 

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