104: Niching Down Your Ideal Customer Can Improve Your Visibility
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
Release Date: 01/11/2023
109: 10 Ways to Build Your List - Every Month
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
What one thing can you do in your business every single day that would help you be the most successful? Work to build and grow your email list! If you’re not replenishing the pool of people you’re selling to, you won’t be able to grow your business the way you want to. Growing your email list gets new, fresh eyes on your stuff. It allows you to present your offer to new people. And that allows you to grow. One of my main goals for my business in 2023 is to double the size of my email list. I challenged the ladies in my Elevate Mastermind to make growing their lists one of...
info_outline
108: 5 Emails Subscription Box Owners Can Send Every Month
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
“Email marketing needs to be part of your audience building strategy.” - Sarah Williams You know social media is an important part of audience building. You’re showing up consistently, creating engaging posts and reels, connecting with your followers. But… How often are you sending emails to your email list? Just as important as your social media (and maybe even more important) is your email list. You own your email list. Unlike your social media accounts, you can’t get locked out or hacked. Your email list won’t suddenly disappear. It’s time to treat your email list...
info_outline
107: Creating SEO Friendly Content for Your Subscription Box Business
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
“SEO doesn’t have any fuel without content.” - Sarah Williams How do you get your stuff in front of people right when they’re looking for it? The answer, in part, is SEO. I brought a special guest to the podcast to talk about how and why to create SEO content for our subscription box businesses. Crystal Waddell is an e-commerce seller and content creator. She’s also one of the hosts of The Smart and Simple SEO Show, a podcast that does its best to make SEO easy for online entrepreneurs to understand and implement. We discussed the importance of not just creating content,...
info_outline
106: 7 Ways to Market Your Subscription Box Cost Effectively
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business. The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly. I’m sharing seven cost-effective ways to market your subscription box business. But I don’t want you to try to...
info_outline
105: Scaling Your Subscription Box Business with Cheryl Ham
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
I have a special episode for you today! Cheryl Ham is a long-time member of Launch Your Box, an OG member of Scale Your Box, and the founder of the wildly successful Yarnable subscription box. She’s here today to catch us up on all that’s happened in her business since her last visit to the podcast almost two years ago. Cheryl’s business started as more of a hobby. She had a full-time career and a love for all things knitting and yarn, especially hand-dyed yarn. She became an independent yarn dyer with no formal training and no business training. Cheryl launched her subscription in...
info_outline
104: Niching Down Your Ideal Customer Can Improve Your Visibility
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
“20% of your customer base generates 80% of your revenue.” - Sarah Williams Identifying your ideal customer is not something you do once. It’s something you need to tweak and get clearer about in your business on a daily basis. In this episode, I’m talking about how to figure out who the 20% of your customers are who are responsible for 80% of your revenue and why you should focus all of your efforts on them. Oh… and one other thing. Stop trying to please everyone! When you try to please everyone, you dilute your focus. Instead of spending your time and energy on what you...
info_outline
103: From the Food Network to Starting a Subscription Box with The Cheerful Baker
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
I’ve got some star power for you on this episode of the Launch Your Box podcast! Lauren Jacobs, a.k.a The Cheerful Baker, is a member of Launch Your Box and the creator and curator of a successful cookie decorating subscription box. She’s also one of the stars of a recent episode of The Christmas Cookie Challenge on The Food Network! There is so much to love about Lauren’s story and how she went from being a mom and art teacher who loved to bake cookies for her children’s classmates and friends to a full-time entrepreneur who designs and produces her own cookie cutters, an online and...
info_outline
102: Sarah’s Strategies to 100 Subscribers and Beyond
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
Have you launched your subscription box but found yourself struggling to grow? Launching your subscription box is a HUGE milestone. Celebrate that! The next HUGE milestone for so many of my members is reaching 100 subscribers. Some - those with large, engaged audiences - do this during their first launch. Most don’t. I didn’t. Growing your subscription box to 100 subscribers and beyond takes time. It’s important to give yourself grace and time to get there while still staying focused and holding yourself accountable. Inside Launch Your Box, I walk my members through what it takes...
info_outline
101: 5 Reasons Why You Should Start a Subscription Box in 2023
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
Did you know the subscription box industry reached 22.7 Billion dollars in revenue at the end of 2021? And it’s expected to more than triple that number by 2027! Why am I telling you this? Because there IS room for you and your subscription box. If you’ve had your subscription idea for a while, dreaming but not yet doing, make 2023 the year you get it started. It’s time to stop sitting on the sidelines and start taking action. You CAN get your subscription box up and running this year. And in this episode, I give you five reasons you SHOULD start a subscription box in...
info_outline
100: Year End Review with My Mastermind Ladies
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
Welcome to the 100th episode of the Launch Your Box podcast! I talk a lot about consistency on this podcast. And inside Launch Your Box. And on my social media accounts. It’s not because I don’t have anything else to talk about. If you’ve been around at all, you know I talk about all the things. But in so many of “the things,” consistency matters. I’ve gotten to 100 episodes by showing up every week. That’s right, in 100 episodes - nearly two full years, I’ve never missed a week. And showing up consistently has paid off. We’ve gone from a few hundred downloads a...
info_outline“20% of your customer base generates 80% of your revenue.” - Sarah Williams
Identifying your ideal customer is not something you do once. It’s something you need to tweak and get clearer about in your business on a daily basis. In this episode, I’m talking about how to figure out who the 20% of your customers are who are responsible for 80% of your revenue and why you should focus all of your efforts on them. Oh… and one other thing. Stop trying to please everyone!
When you try to please everyone, you dilute your focus. Instead of spending your time and energy on what you know works for your most loyal customers - the ones who buy from you every day - you spend time, energy, and money trying to satisfy one-off requests from customers who are not your ideal person.
If you’re just getting started and even if you’ve been in business for a while, you might have an idea of who your ideal customer is, but you’re probably not sure. Start by asking yourself questions about your ideal customer and get as specific as possible with your answers.
- Who is your ideal customer? Start with the basics.
- Where does your ideal customer live?
- What are your ideal customer’s interests?
- What are your ideal customer’s challenges or pain points?
Nail down the basics and then get more specific. Is your ideal customer “a mom” or “a mom of preschoolers who works outside the home and wants to provide quick, easy, and healthy meals to her family?” It is much easier for me to speak to “a mom” when I know who she is and what her pain points are!
Once you get a good picture of who your ideal customer is, it’s time to talk about how to get them into your world and build the know-like-trust factor that makes them want to buy from you. Get to know your ideal customer and let them get to know you by:
- Hanging out in common Facebook groups offering advice and engaging in conversations.
- Speak their language in your posts, videos, and emails.
- Target their interests in your social media advertising.
- Serve before you sell. This is SO important. Provide value without asking for money.
This month inside Launch Your Box, we’re talking all about SEO and how it can help your subscription box business grow. The purpose of SEO is to help the right people find you online. The more we can niche down, the more completely we define who our ideal customer is, the better we can be at messaging, copy, and SEO.
Join me for this episode as I talk about how and why niching down your ideal customer can improve your visibility and increase your revenue!
Join me in all the places:
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!