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106: 7 Ways to Market Your Subscription Box Cost Effectively

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Release Date: 01/25/2023

109: 10 Ways to Build Your List - Every Month show art 109: 10 Ways to Build Your List - Every Month

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

What one thing can you do in your business every single day that would help you be the most successful? Work to build and grow your email list!  If you’re not replenishing the pool of people you’re selling to, you won’t be able to grow your business the way you want to. Growing your email list gets new, fresh eyes on your stuff. It allows you to present your offer to new people. And that allows you to grow.  One of my main goals for my business in 2023 is to double the size of my email list. I challenged the ladies in my Elevate Mastermind to make growing their lists one of...

info_outline 108: 5 Emails Subscription Box Owners Can Send Every Month show art 108: 5 Emails Subscription Box Owners Can Send Every Month

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“Email marketing needs to be part of your audience building strategy.” - Sarah Williams You know social media is an important part of audience building. You’re showing up consistently, creating engaging posts and reels, connecting with your followers. But… How often are you sending emails to your email list?  Just as important as your social media (and maybe even more important) is your email list. You own your email list. Unlike your social media accounts, you can’t get locked out or hacked. Your email list won’t suddenly disappear.  It’s time to treat your email list...

info_outline 107: Creating SEO Friendly Content for Your Subscription Box Business show art 107: Creating SEO Friendly Content for Your Subscription Box Business

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“SEO doesn’t have any fuel without content.” - Sarah Williams How do you get your stuff in front of people right when they’re looking for it? The answer, in part, is SEO. I brought a special guest to the podcast to talk about how and why to create SEO content for our subscription box businesses.  Crystal Waddell is an e-commerce seller and content creator. She’s also one of the hosts of The Smart and Simple SEO Show, a podcast that does its best to make SEO easy for online entrepreneurs to understand and implement.  We discussed the importance of not just creating content,...

info_outline 106: 7 Ways to Market Your Subscription Box Cost Effectively show art 106: 7 Ways to Market Your Subscription Box Cost Effectively

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business.   The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly.  I’m sharing seven cost-effective ways to market your subscription box business. But I don’t want you to try to...

info_outline 105: Scaling Your Subscription Box Business with Cheryl Ham show art 105: Scaling Your Subscription Box Business with Cheryl Ham

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

I have a special episode for you today! Cheryl Ham is a long-time member of Launch Your Box, an OG member of Scale Your Box, and the founder of the wildly successful Yarnable subscription box. She’s here today to catch us up on all that’s happened in her business since her last visit to the podcast almost two years ago.  Cheryl’s business started as more of a hobby. She had a full-time career and a love for all things knitting and yarn, especially hand-dyed yarn. She became an independent yarn dyer with no formal training and no business training. Cheryl launched her subscription in...

info_outline 104: Niching Down Your Ideal Customer Can Improve Your Visibility show art 104: Niching Down Your Ideal Customer Can Improve Your Visibility

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

“20% of your customer base generates 80% of your revenue.” - Sarah Williams Identifying your ideal customer is not something you do once. It’s something you need to tweak and get clearer about in your business on a daily basis. In this episode, I’m talking about how to figure out who the 20% of your customers are who are responsible for 80% of your revenue and why you should focus all of your efforts on them. Oh… and one other thing. Stop trying to please everyone!   When you try to please everyone, you dilute your focus. Instead of spending your time and energy on what you...

info_outline 103: From the Food Network to Starting a Subscription Box with The Cheerful Baker show art 103: From the Food Network to Starting a Subscription Box with The Cheerful Baker

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

I’ve got some star power for you on this episode of the Launch Your Box podcast! Lauren Jacobs, a.k.a The Cheerful Baker, is a member of Launch Your Box and the creator and curator of a successful cookie decorating subscription box. She’s also one of the stars of a recent episode of The Christmas Cookie Challenge on The Food Network! There is so much to love about Lauren’s story and how she went from being a mom and art teacher who loved to bake cookies for her children’s classmates and friends to a full-time entrepreneur who designs and produces her own cookie cutters, an online and...

info_outline 102: Sarah’s Strategies to 100 Subscribers and Beyond show art 102: Sarah’s Strategies to 100 Subscribers and Beyond

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Have you launched your subscription box but found yourself struggling to grow? Launching your subscription box is a HUGE milestone. Celebrate that! The next HUGE milestone for so many of my members is reaching 100 subscribers. Some - those with large, engaged audiences - do this during their first launch. Most don’t. I didn’t.  Growing your subscription box to 100 subscribers and beyond takes time. It’s important to give yourself grace and time to get there while still staying focused and holding yourself accountable. Inside Launch Your Box, I walk my members through what it takes...

info_outline 101: 5 Reasons Why You Should Start a Subscription Box in 2023 show art 101: 5 Reasons Why You Should Start a Subscription Box in 2023

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Did you know the subscription box industry reached 22.7 Billion dollars in revenue at the end of 2021? And it’s expected to more than triple that number by 2027! Why am I telling you this?  Because there IS room for you and your subscription box. If you’ve had your subscription idea for a while, dreaming but not yet doing, make 2023 the year you get it started.  It’s time to stop sitting on the sidelines and start taking action. You CAN get your subscription box up and running this year. And in this episode, I give you five reasons you SHOULD start a subscription box in...

info_outline 100: Year End Review with My Mastermind Ladies show art 100: Year End Review with My Mastermind Ladies

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

Welcome to the 100th episode of the Launch Your Box podcast!  I talk a lot about consistency on this podcast. And inside Launch Your Box. And on my social media accounts. It’s not because I don’t have anything else to talk about. If you’ve been around at all, you know I talk about all the things. But in so many of “the things,” consistency matters.  I’ve gotten to 100 episodes by showing up every week. That’s right, in 100 episodes - nearly two full years, I’ve never missed a week. And showing up consistently has paid off. We’ve gone from a few hundred downloads a...

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Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business.  

The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - building this plan doesn’t have to be time-consuming or costly. 

I’m sharing seven cost-effective ways to market your subscription box business. But I don’t want you to try to implement all of them at the same time! If you’re just getting started, choose one, get consistent with it and then layer on another. If you’re already doing one or more of these, choose another one to add to your marketing plan. 

  1.  Leverage social media. 
    • These accounts are FREE. 
    • Figure out where your ideal customer is and start there. 
    • Have FUN with it. Get social - serve and engage with your audience. 
    • Partner with micro-influencers in your space. 
    • Offering affiliate commissions is super cost-effective - you don’t pay them unless they sell something for you. 
  3. Influencer or affiliate marketing. 
    • Very inexpensive. 
    • Still a very effective way to reach your audience. 
    • How will you get people onto your email list? 
    • How will you market to them once they’re on your list? 
  4. Email marketing. 
    • Create valuable content to attract your ideal person. 
      • Blogs, videos, eBooks, etc. 
  5. Content marketing.
    • Word of mouth is so powerful! 
  6. Customer reviews.
    • Where does your ideal customer go? Farmers Markets, expos, shopping events, etc. 
  7. In person events. 
    • It’s not about the stuff - it’s about the people. 
    • A strong community creates raving fans - the kind that market your subscription for you!
  8. Build an online community. 

Take one of these ideas and build it into your routine. Get comfortable and consistent with it. Then layer in another strategy. Continue to grow your audience, reach more of the right people, and ultimately gain new subscribers. 

You can’t rely on one marketing channel or strategy. And you don’t need to spend a lot of money on ads to market effectively. Join me for this episode as I take you through seven cost-effective ways to market your subscription box. 

 

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