From Etsy Shop to Multi-Million Dollar Business with Elle Rowley of Solly Baby - 44
Creative Counsel with Brittany Ratelle
Release Date: 06/06/2019
How to start (and fix) your business partnerships with Sara Urquhart - 79
Creative Counsel with Brittany Ratelle
Join me and seasoned entrepreneur Sara Urquhart as we share stories (good and bad) about business partnerships and give you the tips you need to make smart business partnership decisions. Sarah spells out the critical questions that you should ask yourself when you are deciding whether to go solo, bring on a partner, and how to navigate changing roles, expectations, and life events that can threaten successful business partnerships. If you are in a business partnership (or planning on being in one!) ESPECIALLY if you are going into business with friends, or family, don't miss this deep dive...
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Building a 7-figure fashion eCommerce brand in the Netflix hours with Cents of Style CEO Courtney Brown
Creative Counsel with Brittany Ratelle
Courtney Brown is the CEO and founder of Cents of Style and Be Fulfilled, two multimillion-dollar Utah-based eCommerce companies. Cents of Style aims to bring the latest in clothing and accessories in an accessible and affordable way while Be Fulfilled aims to help influencers develop, source, ship, and service their own product lines. In this episode of Creative Counsel, Courtney shares her 15-year journey in building her companies from the ground up, including some giant pivots and bringing her husband into the businesses full-time. She also geeks out with me about how we’ve had a...
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How to get your business prepared for 2023 - 77
Creative Counsel with Brittany Ratelle
Worried about recession rumors? Want to get your online or creative business as resilient as it can be? Business attorney Brittany Ratelle guides you through the most important things you can change in your business to help set up business boundaries and protect your profits and peace. In this episode: what do you actually need in your website footer what are the new privacy laws in 2023 and do they matter if you're a smaller website what is negative option marketing and how can you avoid it why did Vonage and ABC Mouse get into trouble with the FTC what is the best practice...
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How to start and grow a profitable podcast with podcasting princess Hala Taha of Young and Profiting - 76
Creative Counsel with Brittany Ratelle
Hala Taha joins attorney Brittany Ratelle on the Creative Counsel podcast to share macro podcasting trends and reveal how Hala used battle-tested skills (and perseverance) to grow a 7-figure business podcast and podcasting agency from the ground up. Hala Taha, dubbed the “The Podcast Princess,” is the host of Young and Profiting (YAP) Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the founder and CEO of YAP Media, a social media and podcast marketing agency for top podcasters, celebrities and CEOs. She is well-known for her engaged following and...
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How to sell wholesale from Thimblepress founder and business coach Kristen Ley
Creative Counsel with Brittany Ratelle
Kristen Ley, founder of Thimblepress® shares her wholesale secrets from being in the stationery businesses for more than a decade. Thimblepress is an international lifestyle company that encourages kindness and inspires fun, through her artisan cards, Push-Pop Confetti, and viral hits like the "Your butt looks great in those jeans!" card. In their interview with attorney for creators Brittany Ratelle, Kristen dives into her creative process, how she launched Thimblepress and grew it to an internationally successful company as a passionate creative, businesswoman, coach, and woman of faith....
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7 Biggest Legal Mistakes Physical Product Companies Make
Creative Counsel with Brittany Ratelle
Want to avoid the 7 biggest legal mistakes that physical product and eCommerce companies make? Attorney Brittany Ratelle walks through the most common mistakes that land modern product companies in legal hot water and how you can avoid these headaches as a small business owner. Here are the top 7 mistakes: 1. No operating agreement or business “prenup” Operating agreements, also known as founder or partnership agreements, define the roles and responsibilities of a business and are a private binding contract that outlines equity, exit planning, intellectual property ownership,...
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Create a Positive Company Culture with Founder of Thirst and Dottie's Kolaches, Sierra McCleve
Creative Counsel with Brittany Ratelle
Serial entrepreneur Sierra McCleve, founder of two successful Utah-based food businesses, Thirst and Dottie's Kolaches shares on the Creative Counsel Podcast how created a positive team culture in the challenging food industry. She shares her wisdom as a baker, manager, owner, mom, wife, garage gym fitness enthusiast and now an investor in other projects. Sierra talks about how radical ownership can transform your role as a founder and CEO and help create a positive customer experience – even in a business with lots of moving parts and people. In this episode we discuss: How to...
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Freelance with an Abundance Mindset with Content Marketer- Carina Wytiaz
Creative Counsel with Brittany Ratelle
From corporate to freelance with an abundance mindset with content marketer Carina Wytiaz Carina Wytiaz joins the Creative Counsel podcast to share how having an abundance mindset allowed her to pivot as a content marketer working in tech, to her time as a solo freelancer, and then how she rolled that experience back to corporate leadership. Carina shares how she discovered what she is REALLY good at and how to market that value to others and has some killer macro-industry insights on modern content marketing and how to Her work experience includes time at Franklin Covey, Marchex, Orange...
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Building a People-First Business with Heather Fujikawa of House Sprucing- 71
Creative Counsel with Brittany Ratelle
Today, we are joined by my sweet friend Heather Fujikawa! We are so excited about the arrival of her little girl and reminiscing on our journeys as wives and mothers who are also busy in their careers! Heather, my friend since college, started her company and entrepreneur journey as an interior designer in Los Angeles. She was drawn to the fashion and design industry and started a hair accessory business with her twin sister who was also in California at the time. It took off quickly, being in magazines and having a line at Nordstrom. You can see their work on Taylor Swift and Kelly...
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Vampire Clients: How Freelancers Can Avoid the 8 Types of Bad Clients-70
Creative Counsel with Brittany Ratelle
What is a vampire client (bad clients who "suck you dry") and how can you avoid them? Or are there no bad clients but only bad "systems" for managing those clients? (and let's be clear...we're not talking about brooding vampires with extra "sparkle" or annoyingly hot vampire brothers...) We're all with Team Jacob on this one. Listen to this Creative Counsel podcast episode from Attorney for Creators Brittany Ratelle and learn all about vampire clients, red flags, and what you can avoid before, during, and after working with these nightmare clients to manage boundaries over your time,...
info_outlineWhen Elle Rowley of Solly Baby created her first product it was out of necessity. She had one little one and another on the way. While she enjoyed wearing her oldest in a baby carrier, she was looking to find a different product to use because of the tension headaches she got using her store-bought carrier. She ended up sewing her own wrap, fell in love with the experience, and never looked back. (**sidenote...I have worn several of my babies in her wraps and they are WORTH EVERY PENNY!!!)
Elle has grown Solly Baby, formerly lulu WRAP, from a small Etsy shop to a multi-million-dollar business. You read that right... multi-million! But, she didn't set out to grow a huge company. Her intention was to make money doing something she loved and cared about, that added value to the world, all while being able to stay at home.
If you are struggling to believe in and bet on yourself and your business, this is the episode for you! Elle shares some really valuable tips on how to get your business up and running and then maintain it as it grows.
In this episode, you will learn:
• Why it's so important to test what market is best for you to sell in. (Just wait until you hear Elle's story about the Christmas show!)
• The importance of betting on yourself
• How Elle was able to bring her husband onboard and why defined roles are so important when working with your spouse
• The #1 best thing that Elle and her Solly Baby team did to help define roles and structure the organization.
• What you should look for when you make your first hire
• The importance of storytelling in growing your brand
• How Solly Baby deals with copycats
LINKS
Download the FREE episode handout with tips and quotes taken from this interview with Elle Rowley.
Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller
QUOTES
"Number one bad idea is to wait a few years to trademark the name. Such a bad idea."
"I decided to get out there and talk to people, get it online, get it in person, get it in boutiques, and just see what sticks. See what's really going to be the right platform for us. Which I really do suggest to other brands as well when starting out. You just assume this one platform is going to be the way, but you just don't know until you've failed a bunch."
"I'm betting on me this year."
"You just decide. And, when that fear comes, you just decide it again and again and again. I'm feeling some fear, but I'm still betting on me and moving forward."
"For those first hires, don't get someone who is a specialist in a certain area. Don't get the expert. Get the hustler that can do a lot of different things."
"Don't give in to the drama of it."
"If there's legal action to take, and it's worth taking... then take those steps."
Key Takeaways from Episode 44 with Elle Rowley -- get the FREE handout!!
Resources
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