loader from loading.io

095: Will ChatGPT Run Your Law Firm?

Your Law Firm is a Business. Take it to the Next Level

Release Date: 05/30/2023

121: Thank You and Happy New Year! show art 121: Thank You and Happy New Year!

Your Law Firm is a Business. Take it to the Next Level

Join us as we celebrate the journey of our podcast and express our heartfelt thanks to all our listeners for their unwavering support and for spreading the word about our show. As we usher in the New Year, it's the perfect moment to reflect on the milestones we've achieved together in the past year.  In this episode, we're reflecting on some of the most impactful episodes that have not only educated but also inspired our community.  We also share our 10 favorite episodes from the past year! Thank you so much to everyone who has listened to and shared this podcast, we really...

info_outline 120: Planning for Time AWAY! show art 120: Planning for Time AWAY!

Your Law Firm is a Business. Take it to the Next Level

Have you ever felt like you’re drowning in work, yearning for a vacation, yet dreading the thought of the chaos that might ensue in your absence? This episode is here to show you how to plan for time away from the office effectively. We'll walk you through the importance of proactive planning for your leave and how to leverage your calendar. Don't forget to share these secrets with your team; after all, a well-rested team is a productive one! We'll discuss how to choose a designated person to handle the urgent matters that may pop up. With our tips, you can have a stress-free vacation,...

info_outline 119: Stop Hiding Out From Time Tracking! show art 119: Stop Hiding Out From Time Tracking!

Your Law Firm is a Business. Take it to the Next Level

Want to dial up your law firm's profitability? Let's explore how time tracking can make a significant impact on your bottom line. We unpack the importance of investing in automatic time tracking software and strategies to effectively implement it in your firm, regardless of whether you bill hourly or work on a flat fee basis. We help you see the big picture of how time tracking can streamline operations and boost profitability. We also share personal experiences and demonstrate how critical time tracking is for managing a growing business. By combining a blend of software, calendars, and task...

info_outline 118: Using ChatGPT in your Marketing - Real Examples show art 118: Using ChatGPT in your Marketing - Real Examples

Your Law Firm is a Business. Take it to the Next Level

Have you ever wondered how artificial intelligence can revolutionize your law firm's growth? Get ready to have your mind expanded as we have a discussion with our resident AI guru, Michael Green. As GNGF's project manager and AI lead, Michael takes us through the innovative ways he's deployed real-time marketing strategies and AI to yield impressive results for our law firm clients. This isn't just theory; this is a tangible, real-world application of AI that's actively being used by our team.  We're not keeping these secrets to ourselves. Join us as we pull back the curtain and explore...

info_outline 117: What Is Google SGE and How Does It Affect Me? show art 117: What Is Google SGE and How Does It Affect Me?

Your Law Firm is a Business. Take it to the Next Level

Prepare yourself to venture into the fascinating domain of Google's Search-Generated Experience (SGE) and grasp the profound effect it could have on your law firm's digital marketing approach. We touch on the remarkable AI-powered search model, empowering you to leverage it to your advantage. Get ready to gain fresh perspectives on the shift towards longer and more specific queries, the changing user behavior, and the necessity of a robust search advertising strategy to stay ahead. Our deep dive into Google's SGE uncovers how the tech giant is harnessing AI and machine learning to...

info_outline 116: The Return of Listener Questions show art 116: The Return of Listener Questions

Your Law Firm is a Business. Take it to the Next Level

Imagine a world where a 32-hour workweek was the norm for law firms. Intriguing, isn't it? Well, that's one of the things we're discussing with Corine from Streamlined Legal on our listener questions episode. We dissect the complexities and cultural shifts needed for this dream to become a reality. From tackling inefficiencies such as attorneys doing paralegal work to under-utilized administrative staff, we pull apart the existing work model and put forward a compelling case for a shorter work week. We also plunge into the realm of digital marketing, exploring how law firms can navigate this...

info_outline 115: Launch Your DIY Video Marketing show art 115: Launch Your DIY Video Marketing

Your Law Firm is a Business. Take it to the Next Level

Ever wondered why DIY videos have caught fire in marketing strategies? Imagine harnessing the power of such tools to elevate your brand's visibility! In this episode, we decipher the wonder behind DIY videos, and we'll guide you on how to craft your own DIY videos and where to showcase them for optimal exposure.  We also show how DIY videos can help position you as an industry expert. We'll paint a picture of the rewards of creating these videos, from forging a robust relationship with potential clients to setting yourself apart from competitors. You'll get practical advice on crafting...

info_outline 114: Live from ClioCon 2023! show art 114: Live from ClioCon 2023!

Your Law Firm is a Business. Take it to the Next Level

In this episode, we started off at ClioCon 2023 with our special guest, Melissa Shanahan, founder of Velocity Work. We take you through the top highlights so far. We were captivated by Del Friday's enlightening talk on mental health and the power of micro steps, a vital tool for navigating through the stressors of our industry. The connections and camaraderie we've experienced with colleagues and vendors have been equally enriching, offering us an expanded perspective on the legal field. Imagine using FBI negotiating strategies in your legal firm. Sounds intriguing, right? Well, we're bringing...

info_outline 113: Do You OWN Your Key Marketing Assets? - Part 2 show art 113: Do You OWN Your Key Marketing Assets? - Part 2

Your Law Firm is a Business. Take it to the Next Level

Join us as we continue to tackle the topic of ownership in the legal marketing landscape. We share our experiences in assisting clients to understand and take action on key marketing assets, and we dissect how to ensure your law firm retains secure ownership of vital assets such as websites, social and directory platforms, content, analytics and data platforms, and chat and call services. Moreover, we also cover the crucial steps to guarantee tracking numbers remain yours, even after parting ways with an agency. We give you a comprehensive guide on how to maintain the reins of your website's...

info_outline 112: Do You OWN Your Key Marketing Assets? show art 112: Do You OWN Your Key Marketing Assets?

Your Law Firm is a Business. Take it to the Next Level

In this episode, we bring to light the important role of ownership and control in law firm marketing. As we navigate the transition to a new agency, we uncover the significant marketing assets every law firm should consider, including websites, social and directory platforms, content, analytics, and data platforms, as well as chat and call services. We offer an in-depth look at each of these assets, exploring why it's vital to retain control and ownership and the steps to take if you don't currently possess it. Listen in as we examine the unique challenges law firms face when switching...

info_outline
 
More Episodes

No matter the industry, AI has been the topic of many conversations lately. We aren’t sure what it is, how to use it, if it’s beneficial, or if it’s a threat. We held out on talking about it on the podcast because we like to be able to provide action steps to take law firms to the next level. We have now tested the use of AI at GNGF and finally feel confident to share what we have learned and what AI features we are leveraging across our agency to help our clients.

We are coming up on our 100th episode and second anniversary of Your Law Firm Is a Business – but we need your help. To celebrate, we want to add another 200 unique new listeners before we reach our 100th episode. You can help by sharing our show on social media and tagging us or leaving us a review on your podcast platform of choice. If we hit the goal, we will provide fun giveaways, including things from some of our tech tips episodes.

Show Highlights:

  • Free or low-cost AI tools we trust
  • The importance of the prompt
  • Using AI for Google Business Profile posts
  • Creating a year of social media posts in under two hours

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Social Media AI Prompt

[FIRM NAME] is a law firm practicing [TOP LEVEL PRACTICE AREAS] in [CLIENT LOCATION/AREAS OF SERVICE]. Act as their digital marketing expert. Write [NUMBER OF POSTS] different [NUMBER OF WORDS] captions about the practice [PRACTICE AREA SUBJECT FROM AM] for my social media posts. Include a call to action to contact the firm at the end of the caption.

ACTION STEPS:

  1. Get a ChatGPT account and leverage the show notes to start some prompts for social media posting.
  2. At a minimum, start with creating posts for your Google Business Profile.
  3. Double-check the post text against the ethics rules in your state (ask ChatGPT).
  4. Create 52 posts across the various practice area topics you want to focus on so you have one post per week.
  5. Setup up a social posting tool like the ones we recommended.
    ***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.