098: Don’t Let Someone Steal Your Law Firm Website
Your Law Firm is a Business. Take it to the Next Level
Release Date: 06/20/2023
Your Law Firm is a Business. Take it to the Next Level
Join us as we celebrate the journey of our podcast and express our heartfelt thanks to all our listeners for their unwavering support and for spreading the word about our show. As we usher in the New Year, it's the perfect moment to reflect on the milestones we've achieved together in the past year. In this episode, we're reflecting on some of the most impactful episodes that have not only educated but also inspired our community. We also share our 10 favorite episodes from the past year! Thank you so much to everyone who has listened to and shared this podcast, we really...
info_outline 120: Planning for Time AWAY!Your Law Firm is a Business. Take it to the Next Level
Have you ever felt like you’re drowning in work, yearning for a vacation, yet dreading the thought of the chaos that might ensue in your absence? This episode is here to show you how to plan for time away from the office effectively. We'll walk you through the importance of proactive planning for your leave and how to leverage your calendar. Don't forget to share these secrets with your team; after all, a well-rested team is a productive one! We'll discuss how to choose a designated person to handle the urgent matters that may pop up. With our tips, you can have a stress-free vacation,...
info_outline 119: Stop Hiding Out From Time Tracking!Your Law Firm is a Business. Take it to the Next Level
Want to dial up your law firm's profitability? Let's explore how time tracking can make a significant impact on your bottom line. We unpack the importance of investing in automatic time tracking software and strategies to effectively implement it in your firm, regardless of whether you bill hourly or work on a flat fee basis. We help you see the big picture of how time tracking can streamline operations and boost profitability. We also share personal experiences and demonstrate how critical time tracking is for managing a growing business. By combining a blend of software, calendars, and task...
info_outline 118: Using ChatGPT in your Marketing - Real ExamplesYour Law Firm is a Business. Take it to the Next Level
Have you ever wondered how artificial intelligence can revolutionize your law firm's growth? Get ready to have your mind expanded as we have a discussion with our resident AI guru, Michael Green. As GNGF's project manager and AI lead, Michael takes us through the innovative ways he's deployed real-time marketing strategies and AI to yield impressive results for our law firm clients. This isn't just theory; this is a tangible, real-world application of AI that's actively being used by our team. We're not keeping these secrets to ourselves. Join us as we pull back the curtain and explore...
info_outline 117: What Is Google SGE and How Does It Affect Me?Your Law Firm is a Business. Take it to the Next Level
Prepare yourself to venture into the fascinating domain of Google's Search-Generated Experience (SGE) and grasp the profound effect it could have on your law firm's digital marketing approach. We touch on the remarkable AI-powered search model, empowering you to leverage it to your advantage. Get ready to gain fresh perspectives on the shift towards longer and more specific queries, the changing user behavior, and the necessity of a robust search advertising strategy to stay ahead. Our deep dive into Google's SGE uncovers how the tech giant is harnessing AI and machine learning to...
info_outline 116: The Return of Listener QuestionsYour Law Firm is a Business. Take it to the Next Level
Imagine a world where a 32-hour workweek was the norm for law firms. Intriguing, isn't it? Well, that's one of the things we're discussing with Corine from Streamlined Legal on our listener questions episode. We dissect the complexities and cultural shifts needed for this dream to become a reality. From tackling inefficiencies such as attorneys doing paralegal work to under-utilized administrative staff, we pull apart the existing work model and put forward a compelling case for a shorter work week. We also plunge into the realm of digital marketing, exploring how law firms can navigate this...
info_outline 115: Launch Your DIY Video MarketingYour Law Firm is a Business. Take it to the Next Level
Ever wondered why DIY videos have caught fire in marketing strategies? Imagine harnessing the power of such tools to elevate your brand's visibility! In this episode, we decipher the wonder behind DIY videos, and we'll guide you on how to craft your own DIY videos and where to showcase them for optimal exposure. We also show how DIY videos can help position you as an industry expert. We'll paint a picture of the rewards of creating these videos, from forging a robust relationship with potential clients to setting yourself apart from competitors. You'll get practical advice on crafting...
info_outline 114: Live from ClioCon 2023!Your Law Firm is a Business. Take it to the Next Level
In this episode, we started off at ClioCon 2023 with our special guest, Melissa Shanahan, founder of Velocity Work. We take you through the top highlights so far. We were captivated by Del Friday's enlightening talk on mental health and the power of micro steps, a vital tool for navigating through the stressors of our industry. The connections and camaraderie we've experienced with colleagues and vendors have been equally enriching, offering us an expanded perspective on the legal field. Imagine using FBI negotiating strategies in your legal firm. Sounds intriguing, right? Well, we're bringing...
info_outline 113: Do You OWN Your Key Marketing Assets? - Part 2Your Law Firm is a Business. Take it to the Next Level
Join us as we continue to tackle the topic of ownership in the legal marketing landscape. We share our experiences in assisting clients to understand and take action on key marketing assets, and we dissect how to ensure your law firm retains secure ownership of vital assets such as websites, social and directory platforms, content, analytics and data platforms, and chat and call services. Moreover, we also cover the crucial steps to guarantee tracking numbers remain yours, even after parting ways with an agency. We give you a comprehensive guide on how to maintain the reins of your website's...
info_outline 112: Do You OWN Your Key Marketing Assets?Your Law Firm is a Business. Take it to the Next Level
In this episode, we bring to light the important role of ownership and control in law firm marketing. As we navigate the transition to a new agency, we uncover the significant marketing assets every law firm should consider, including websites, social and directory platforms, content, analytics, and data platforms, as well as chat and call services. We offer an in-depth look at each of these assets, exploring why it's vital to retain control and ownership and the steps to take if you don't currently possess it. Listen in as we examine the unique challenges law firms face when switching...
info_outlineIn this episode, we tackle the vital topic of protecting your law firm's website from being stolen. Listen in as we break down the concept of an internet domain, the importance of domain name servers (DNS), and website hosting. It's essential for business owners to understand these basic internet concepts to prevent website loss and ensure smooth operation. Plus, we celebrate approaching our 100th episode and ask for your help spreading the word!
We also explore the process of determining who owns a law firm's website and the necessary steps for transferring domain ownership. Learn about the importance of knowing where a domain is registered and how to use the “Who Is” tool to find out. We discuss potential complications that can arise when dealing with an agency that won't let go of the domain and the need to be mindful when creating a new domain to avoid SEO issues. Discover why it's crucial to separate domain ownership and hosting.
Finally, we emphasize the importance of separating your domain name server from your website host for added security and faster loading times. Discover how using Cloudflare for hosting DNS can cache images for quicker loading times and increase your website's security. Don't miss this essential episode for ensuring the safety and success of your law firm's online presence. And as always, thank you for your continued support and for helping us reach our goal of 200 more listeners before our 100th episode!
Show Highlights:
- Domain names, DNS, website hosting, and internet concepts to protect law firm websites
- What the “Who Is” tool is and how it can benefit you.
- How separating DNS services provides increased security and faster loading times.
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
- Schedule a Consultation: https://gngf.com/consultation
- Visit the Website: https://gngf.com/
- Visit streamlined.legal: https://streamlined.legal/
- Twitter: @NextLevel_Legal
- Instagram or Facebook: @nextlevel.legal
- https://www.namecheap.com/support/knowledgebase/article.aspx/9175/83/how-to-transfer-a-domain/
- https://who.is/
ACTION STEPS:
- Try the WHO.IS tool. Know where your domain and DNS are located, and make sure you own those accounts.
- If you do not, figure out who does and get that transferred to you as soon as possible. It is a pain to do this, but you only do it once – check out the article in the Supporting Resources above.
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.