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099: More Ways to Leverage AI to Market Your Firm

Your Law Firm is a Business. Take it to the Next Level

Release Date: 06/27/2023

121: Thank You and Happy New Year! show art 121: Thank You and Happy New Year!

Your Law Firm is a Business. Take it to the Next Level

Join us as we celebrate the journey of our podcast and express our heartfelt thanks to all our listeners for their unwavering support and for spreading the word about our show. As we usher in the New Year, it's the perfect moment to reflect on the milestones we've achieved together in the past year.  In this episode, we're reflecting on some of the most impactful episodes that have not only educated but also inspired our community.  We also share our 10 favorite episodes from the past year! Thank you so much to everyone who has listened to and shared this podcast, we really...

info_outline 120: Planning for Time AWAY! show art 120: Planning for Time AWAY!

Your Law Firm is a Business. Take it to the Next Level

Have you ever felt like you’re drowning in work, yearning for a vacation, yet dreading the thought of the chaos that might ensue in your absence? This episode is here to show you how to plan for time away from the office effectively. We'll walk you through the importance of proactive planning for your leave and how to leverage your calendar. Don't forget to share these secrets with your team; after all, a well-rested team is a productive one! We'll discuss how to choose a designated person to handle the urgent matters that may pop up. With our tips, you can have a stress-free vacation,...

info_outline 119: Stop Hiding Out From Time Tracking! show art 119: Stop Hiding Out From Time Tracking!

Your Law Firm is a Business. Take it to the Next Level

Want to dial up your law firm's profitability? Let's explore how time tracking can make a significant impact on your bottom line. We unpack the importance of investing in automatic time tracking software and strategies to effectively implement it in your firm, regardless of whether you bill hourly or work on a flat fee basis. We help you see the big picture of how time tracking can streamline operations and boost profitability. We also share personal experiences and demonstrate how critical time tracking is for managing a growing business. By combining a blend of software, calendars, and task...

info_outline 118: Using ChatGPT in your Marketing - Real Examples show art 118: Using ChatGPT in your Marketing - Real Examples

Your Law Firm is a Business. Take it to the Next Level

Have you ever wondered how artificial intelligence can revolutionize your law firm's growth? Get ready to have your mind expanded as we have a discussion with our resident AI guru, Michael Green. As GNGF's project manager and AI lead, Michael takes us through the innovative ways he's deployed real-time marketing strategies and AI to yield impressive results for our law firm clients. This isn't just theory; this is a tangible, real-world application of AI that's actively being used by our team.  We're not keeping these secrets to ourselves. Join us as we pull back the curtain and explore...

info_outline 117: What Is Google SGE and How Does It Affect Me? show art 117: What Is Google SGE and How Does It Affect Me?

Your Law Firm is a Business. Take it to the Next Level

Prepare yourself to venture into the fascinating domain of Google's Search-Generated Experience (SGE) and grasp the profound effect it could have on your law firm's digital marketing approach. We touch on the remarkable AI-powered search model, empowering you to leverage it to your advantage. Get ready to gain fresh perspectives on the shift towards longer and more specific queries, the changing user behavior, and the necessity of a robust search advertising strategy to stay ahead. Our deep dive into Google's SGE uncovers how the tech giant is harnessing AI and machine learning to...

info_outline 116: The Return of Listener Questions show art 116: The Return of Listener Questions

Your Law Firm is a Business. Take it to the Next Level

Imagine a world where a 32-hour workweek was the norm for law firms. Intriguing, isn't it? Well, that's one of the things we're discussing with Corine from Streamlined Legal on our listener questions episode. We dissect the complexities and cultural shifts needed for this dream to become a reality. From tackling inefficiencies such as attorneys doing paralegal work to under-utilized administrative staff, we pull apart the existing work model and put forward a compelling case for a shorter work week. We also plunge into the realm of digital marketing, exploring how law firms can navigate this...

info_outline 115: Launch Your DIY Video Marketing show art 115: Launch Your DIY Video Marketing

Your Law Firm is a Business. Take it to the Next Level

Ever wondered why DIY videos have caught fire in marketing strategies? Imagine harnessing the power of such tools to elevate your brand's visibility! In this episode, we decipher the wonder behind DIY videos, and we'll guide you on how to craft your own DIY videos and where to showcase them for optimal exposure.  We also show how DIY videos can help position you as an industry expert. We'll paint a picture of the rewards of creating these videos, from forging a robust relationship with potential clients to setting yourself apart from competitors. You'll get practical advice on crafting...

info_outline 114: Live from ClioCon 2023! show art 114: Live from ClioCon 2023!

Your Law Firm is a Business. Take it to the Next Level

In this episode, we started off at ClioCon 2023 with our special guest, Melissa Shanahan, founder of Velocity Work. We take you through the top highlights so far. We were captivated by Del Friday's enlightening talk on mental health and the power of micro steps, a vital tool for navigating through the stressors of our industry. The connections and camaraderie we've experienced with colleagues and vendors have been equally enriching, offering us an expanded perspective on the legal field. Imagine using FBI negotiating strategies in your legal firm. Sounds intriguing, right? Well, we're bringing...

info_outline 113: Do You OWN Your Key Marketing Assets? - Part 2 show art 113: Do You OWN Your Key Marketing Assets? - Part 2

Your Law Firm is a Business. Take it to the Next Level

Join us as we continue to tackle the topic of ownership in the legal marketing landscape. We share our experiences in assisting clients to understand and take action on key marketing assets, and we dissect how to ensure your law firm retains secure ownership of vital assets such as websites, social and directory platforms, content, analytics and data platforms, and chat and call services. Moreover, we also cover the crucial steps to guarantee tracking numbers remain yours, even after parting ways with an agency. We give you a comprehensive guide on how to maintain the reins of your website's...

info_outline 112: Do You OWN Your Key Marketing Assets? show art 112: Do You OWN Your Key Marketing Assets?

Your Law Firm is a Business. Take it to the Next Level

In this episode, we bring to light the important role of ownership and control in law firm marketing. As we navigate the transition to a new agency, we uncover the significant marketing assets every law firm should consider, including websites, social and directory platforms, content, analytics, and data platforms, as well as chat and call services. We offer an in-depth look at each of these assets, exploring why it's vital to retain control and ownership and the steps to take if you don't currently possess it. Listen in as we examine the unique challenges law firms face when switching...

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More Episodes

In this engaging episode, we explore how AI can help law firm marketers become more efficient and effective. We discuss different ways to incorporate AI into law firm marketing, covering the caveats and warnings of using AI, use cases of using AI safely for marketing, and specific examples of how to speed up content research and content outlines. We also touch on how Google is making fast tweaks to the way they handle AI and what they consider quality content, as well as the adjustments they have made to their Quality Radar Guidelines.

Finally, we take a look at specific examples of how AI can be used to generate posts for Google business profiles as well as other social media posts. We talk about AI tools that can help repurpose and repackage content, as well as use AI to learn when your audience is most active and what hashtags they use. Additionally, we cover tools such as chat GPT and Publr which can help create social media posts and suggest images.

Listen in as we discuss the difference between Google indexing and email marketing and how AI can help with creating emails and split testing.

Show Highlights:

  • Integrating AI into law firm marketing for improved efficiency and effectiveness.
  • Using AI to expedite content research and outline creation for web pages and social media posts.
  • Utilizing AI tools, such as chat GPT and Publr, to generate Google business profile posts and other social media content.
  • Harnessing AI for email marketing, including creating headlines, messages, and split testing.
  • Leveraging AI for content creation strategy, generating topics and keywords for web pages, and analyzing existing content for improvement.
  • Navigating the potential pitfalls and precautions when using AI in law firm marketing.
  • Examples of AI usage in advertising copy, printed materials, and landing pages.

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Supporting Resources:

Large Language Model AI Tools:

ACTION STEPS:

  • Get a ChatGPT account and leverage the show notes to start some prompts to do some content research 
  • And of course, don’t forget a very important step today… be one of the listeners that help us get to our goal of adding 200 more listeners before our 100th episode by sharing our podcast with your colleagues or on your social media feed: 
    • @NextLevel_Legal on Twitter or @nextlevel.legal on Instagram & Facebook.  

EXAMPLE PROMPTS DISCUSSED ON THE PODCAST:

To draft Content with Suggested Links/Citations, make sure the prompt contains these 4 parts:

  1. Assign a Role / PoV
  2. Directive
  3. Voice
  4. Outcome

Example: “You are a writer for my law firm’s website, in charge of marketing our services via educational content. Please describe the impact of a sexual harassment claim on the victim's lifetime earnings. Please maintain professionalism, and cite your legal sources, but express empathy for the victim and their circumstances. The aim of the content should be for other victims to contact our firm.”

Please verify all sources!

CREATE CONTENT OUTLINES FOR LONG TOPICAL PAGES (SEO Friendly)

  • Start With:
  • What are the most popular sub-topics related (your keyword or practice area)

You will get a list of detailed topics to choose from for an outline for your page.  Then for each sub-topic, you want to include on your page:

  • Follow with:
    • “What are the most popular sub-topics related to (sub-topic)?”
  • Follow with:
    • “List Without Description The Top 5 Most Popular Keywords For The Topic Of (sub-topic)”
  • Follow with:
    • “List Without Description The Top 5 Most Popular Long-Tail Keywords For The Topic Of (sub-topic)”

Now use your knowledge and your own words to flesh out each outline, and be sure to include some of the keywords and long-tail phrases in your copy. You could record a video talking through it and send it to a copywriter too. 
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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.