100: Listener Questions 2 - 100th EPISODE!!!!
Your Law Firm is a Business. Take it to the Next Level
Release Date: 07/04/2023
Your Law Firm is a Business. Take it to the Next Level
Join us as we celebrate the journey of our podcast and express our heartfelt thanks to all our listeners for their unwavering support and for spreading the word about our show. As we usher in the New Year, it's the perfect moment to reflect on the milestones we've achieved together in the past year. In this episode, we're reflecting on some of the most impactful episodes that have not only educated but also inspired our community. We also share our 10 favorite episodes from the past year! Thank you so much to everyone who has listened to and shared this podcast, we really...
info_outline 120: Planning for Time AWAY!Your Law Firm is a Business. Take it to the Next Level
Have you ever felt like you’re drowning in work, yearning for a vacation, yet dreading the thought of the chaos that might ensue in your absence? This episode is here to show you how to plan for time away from the office effectively. We'll walk you through the importance of proactive planning for your leave and how to leverage your calendar. Don't forget to share these secrets with your team; after all, a well-rested team is a productive one! We'll discuss how to choose a designated person to handle the urgent matters that may pop up. With our tips, you can have a stress-free vacation,...
info_outline 119: Stop Hiding Out From Time Tracking!Your Law Firm is a Business. Take it to the Next Level
Want to dial up your law firm's profitability? Let's explore how time tracking can make a significant impact on your bottom line. We unpack the importance of investing in automatic time tracking software and strategies to effectively implement it in your firm, regardless of whether you bill hourly or work on a flat fee basis. We help you see the big picture of how time tracking can streamline operations and boost profitability. We also share personal experiences and demonstrate how critical time tracking is for managing a growing business. By combining a blend of software, calendars, and task...
info_outline 118: Using ChatGPT in your Marketing - Real ExamplesYour Law Firm is a Business. Take it to the Next Level
Have you ever wondered how artificial intelligence can revolutionize your law firm's growth? Get ready to have your mind expanded as we have a discussion with our resident AI guru, Michael Green. As GNGF's project manager and AI lead, Michael takes us through the innovative ways he's deployed real-time marketing strategies and AI to yield impressive results for our law firm clients. This isn't just theory; this is a tangible, real-world application of AI that's actively being used by our team. We're not keeping these secrets to ourselves. Join us as we pull back the curtain and explore...
info_outline 117: What Is Google SGE and How Does It Affect Me?Your Law Firm is a Business. Take it to the Next Level
Prepare yourself to venture into the fascinating domain of Google's Search-Generated Experience (SGE) and grasp the profound effect it could have on your law firm's digital marketing approach. We touch on the remarkable AI-powered search model, empowering you to leverage it to your advantage. Get ready to gain fresh perspectives on the shift towards longer and more specific queries, the changing user behavior, and the necessity of a robust search advertising strategy to stay ahead. Our deep dive into Google's SGE uncovers how the tech giant is harnessing AI and machine learning to...
info_outline 116: The Return of Listener QuestionsYour Law Firm is a Business. Take it to the Next Level
Imagine a world where a 32-hour workweek was the norm for law firms. Intriguing, isn't it? Well, that's one of the things we're discussing with Corine from Streamlined Legal on our listener questions episode. We dissect the complexities and cultural shifts needed for this dream to become a reality. From tackling inefficiencies such as attorneys doing paralegal work to under-utilized administrative staff, we pull apart the existing work model and put forward a compelling case for a shorter work week. We also plunge into the realm of digital marketing, exploring how law firms can navigate this...
info_outline 115: Launch Your DIY Video MarketingYour Law Firm is a Business. Take it to the Next Level
Ever wondered why DIY videos have caught fire in marketing strategies? Imagine harnessing the power of such tools to elevate your brand's visibility! In this episode, we decipher the wonder behind DIY videos, and we'll guide you on how to craft your own DIY videos and where to showcase them for optimal exposure. We also show how DIY videos can help position you as an industry expert. We'll paint a picture of the rewards of creating these videos, from forging a robust relationship with potential clients to setting yourself apart from competitors. You'll get practical advice on crafting...
info_outline 114: Live from ClioCon 2023!Your Law Firm is a Business. Take it to the Next Level
In this episode, we started off at ClioCon 2023 with our special guest, Melissa Shanahan, founder of Velocity Work. We take you through the top highlights so far. We were captivated by Del Friday's enlightening talk on mental health and the power of micro steps, a vital tool for navigating through the stressors of our industry. The connections and camaraderie we've experienced with colleagues and vendors have been equally enriching, offering us an expanded perspective on the legal field. Imagine using FBI negotiating strategies in your legal firm. Sounds intriguing, right? Well, we're bringing...
info_outline 113: Do You OWN Your Key Marketing Assets? - Part 2Your Law Firm is a Business. Take it to the Next Level
Join us as we continue to tackle the topic of ownership in the legal marketing landscape. We share our experiences in assisting clients to understand and take action on key marketing assets, and we dissect how to ensure your law firm retains secure ownership of vital assets such as websites, social and directory platforms, content, analytics and data platforms, and chat and call services. Moreover, we also cover the crucial steps to guarantee tracking numbers remain yours, even after parting ways with an agency. We give you a comprehensive guide on how to maintain the reins of your website's...
info_outline 112: Do You OWN Your Key Marketing Assets?Your Law Firm is a Business. Take it to the Next Level
In this episode, we bring to light the important role of ownership and control in law firm marketing. As we navigate the transition to a new agency, we uncover the significant marketing assets every law firm should consider, including websites, social and directory platforms, content, analytics, and data platforms, as well as chat and call services. We offer an in-depth look at each of these assets, exploring why it's vital to retain control and ownership and the steps to take if you don't currently possess it. Listen in as we examine the unique challenges law firms face when switching...
info_outlineWe're celebrating our 100th episode and two-year anniversary of Your Law Firm is a Business. Take it to the Next Level, and we're incredibly grateful for the support from all of our listeners! To show our appreciation, we're joined by Corine Rogers, the problem solver extraordinaire at Streamlined Legal, to answer some great listener questions that have come in. Listen in as we discuss the challenges and rewards of growing a law firm and how to navigate the new obstacles that come with it.
Growth presents new challenges, but that's a sign of progress. We discuss how some aspects of running a business may get easier with repetition, but new levels of growth often bring new difficulties. Just as with parenting, we find that in business, it's not necessarily that it gets easier, but rather a different type of hardship. We also explore the importance of having team members who are motivated to challenge themselves and grow with the business and the need for holding people accountable with objective measures and metrics.
Finally, we touch on the importance of understanding and utilizing the software at our disposal and how it can help us manage our growing firms more efficiently. We discuss the challenges of outgrowing software and how to approach making changes to your processes and systems to avoid having to switch to a new platform. So, tune in and gain valuable insights as we share our experiences and advice on taking your law firm to the next level!
Show Highlights:
- Celebrating growth and overcoming challenges in a law firm business.
- Surrounding yourself with motivated team members to challenge themselves and grow with the business.
- Holding people accountable through objective measures and metrics.
- Utilizing software to manage growth efficiently in a law firm.
- Testing business processes by going on vacation to see how the firm runs without you.
- Building checklists and processes for when things break and learning from the experience.
- Achieving a mindset shift to understand that not every outcome will be perfect, but aiming for a majority of satisfied clients and employees.
Follow and Review:
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Supporting Resources:
- Schedule a Consultation: https://gngf.com/consultation
- Visit the Website: https://gngf.com/
- Visit streamlined.legal: https://streamlined.legal/
- Twitter: @NextLevel_Legal
- Instagram or Facebook: @nextlevel.legal
ACTION STEPS:
Yes! — we always want to leave our listeners with some ACTION STEPS. And today it’s easy! When you’re done listening today, hop back into your podcast app and grab that episode that we mentioned today that caught your attention, and give it a listen to take your firm to the Next Level.
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.