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102: You Should Occasionally Look in the Sky and Not the Weeds

Your Law Firm is a Business. Take it to the Next Level

Release Date: 08/01/2023

121: Thank You and Happy New Year! show art 121: Thank You and Happy New Year!

Your Law Firm is a Business. Take it to the Next Level

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info_outline 117: What Is Google SGE and How Does It Affect Me? show art 117: What Is Google SGE and How Does It Affect Me?

Your Law Firm is a Business. Take it to the Next Level

Prepare yourself to venture into the fascinating domain of Google's Search-Generated Experience (SGE) and grasp the profound effect it could have on your law firm's digital marketing approach. We touch on the remarkable AI-powered search model, empowering you to leverage it to your advantage. Get ready to gain fresh perspectives on the shift towards longer and more specific queries, the changing user behavior, and the necessity of a robust search advertising strategy to stay ahead. Our deep dive into Google's SGE uncovers how the tech giant is harnessing AI and machine learning to...

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Your Law Firm is a Business. Take it to the Next Level

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info_outline 113: Do You OWN Your Key Marketing Assets? - Part 2 show art 113: Do You OWN Your Key Marketing Assets? - Part 2

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Join us as we continue to tackle the topic of ownership in the legal marketing landscape. We share our experiences in assisting clients to understand and take action on key marketing assets, and we dissect how to ensure your law firm retains secure ownership of vital assets such as websites, social and directory platforms, content, analytics and data platforms, and chat and call services. Moreover, we also cover the crucial steps to guarantee tracking numbers remain yours, even after parting ways with an agency. We give you a comprehensive guide on how to maintain the reins of your website's...

info_outline 112: Do You OWN Your Key Marketing Assets? show art 112: Do You OWN Your Key Marketing Assets?

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In this episode, we bring to light the important role of ownership and control in law firm marketing. As we navigate the transition to a new agency, we uncover the significant marketing assets every law firm should consider, including websites, social and directory platforms, content, analytics, and data platforms, as well as chat and call services. We offer an in-depth look at each of these assets, exploring why it's vital to retain control and ownership and the steps to take if you don't currently possess it. Listen in as we examine the unique challenges law firms face when switching...

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Ever feel like you're trudging through the weeds of daily tasks without having time to strategize for the big picture? We're here to tell you it's time to pause, look up, and take that much-needed skyward glance. This episode is a deep dive into the importance of strategic meetings where the collective wisdom of the team comes into play. We're giving you a roadmap to sort, prioritize and take action on the plethora of ideas that usually crop up during these sessions.

Trends can guide our growth strategy, and we explore how to leverage them. We also emphasize that it's not a one-person job, the wisdom of the team is paramount. From sorting to prioritizing, we explain how to sift through ideas that come up and take action without feeling overwhelmed. We offer practical tips to identify ideas that can propel your business forward and share an interesting 'keep, kill, combine' exercise for brainstorming sessions.

This episode is a must-listen if you’re seeking to grow your business or firm, so join us as we break it all down for you. Let's look at the sky together and chart your path to success!

Show Highlights:

  • Importance of strategic meetings and trend analysis in propelling business growth. 
  • Utilizing collective team wisdom to turn ideas into actionable plans.
  • Prioritizing ideas based on ease of implementation and value through a comparison grid.
  • Harnessing the power of strategic meetings to avoid getting lost in the day-to-day operations.
  • The significance of identifying business and industry trends for continued growth.
  • Utilizing team members' expertise and experience to understand trends and create meaningful strategies.
  • Strategies for focusing and prioritizing ideas, including a 'keep, kill, combine' exercise for brainstorming sessions.

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Supporting Resources:

ACTION STEPS:

  1. Get your calendar and pick 4-8 hours you can set aside to work to get out of the weeds and look up at the sky.  
  2. During that time, if you have a team, ask them to join and come prepared with some issues and trends they are seeing. If there is no team, look at your own data and maybe grab a colleague or coach to help out.
  3. Identify ideas that can help work toward solving or leveraging that trend.
  4. Prioritize and pick one or two things that you will work an extra hour or two a week on for the next few weeks to implement into your firm.
    ***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.