052: Lawyers, How Do You Answer This Uncomfortable Client Question

"Why should I choose you over someone else?"

If you haven't already, one of these days, you might find yourself in the position, of having someone whose business you're trying to earn look at you and ask you this question.

In this episode of the Legal Marketing Minutes Podcast with Nancy Myrland, I discuss this situation and offer a script you can use every time to answer this question.