Legal for course creators - guest experts (S4E93)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Release Date: 07/01/2019
Autumn’s manifesto: why legal matters for your business (S5E171)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
If you listen to just one episode of the Legal Road Map® podcast, let this be it.
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Behind the scenes: 5 day list building challenge (S5E170)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
We love helping our clients get their legal house in order, but sometimes when we introduce a new service, contract template, or marketing initiative at the AWB Firm, we have to be our own lawyers, too!
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How to build your email list legally (S5E169)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
If you’ve been in business for any amount of time, you’ve probably heard about (or seen firsthand) the value in building your email list.
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Planning for 2021 financial success with Stephanie Skryzowski (S5E168)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Finances and legal are like four-letter words for most entrepreneurs. You know you need to have a grasp on them to run a successful business, but the amount of things you don’t know about finances and legal makes you want to bury your head in the sand.
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Don’t forget this in your 2021 budget! (S5E167)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Planning for next year is in full swing. You may be planning new products or services, epic launches, new training series, and more. And you’re probably also working on your budget with line items all geared toward helping you facilitate those rollouts.
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The TOP 4 reasons to start your 2021 legal plan NOW (S5E166)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
We’re here… finally. Down to the final weeks of 2020 and there’s no better time to start creating your business’s legal plan for next year.
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DON’T launch before you do this one thing (S5E165)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Preparing to launch or run a year-end (I see you coming Black Friday / Cyber Monday) promotion involves a lot of moving parts. It can be easy for things that may seem less important to fall through the cracks, but tightening up your contracts shouldn’t be one of them.
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You can’t say that! Use testimonials the right way (S5E164)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Testimonials, endorsements, and more. Whatever form it takes, you know that being able to share your customers’ success from purchasing your product or online course is one of the most powerful ways to drive sales, especially during year-end promotions.
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BYE 2020: preparing your year-end promotions (S5E163)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Most everyone I know will not shed one single tear when it’s time to bid 2020 farewell. We’re all ready for a new year and a new start after everything that’s been thrown at us this year. But there’s still plenty of opportunity to run a successful year-end promotion in your business.
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Adventures in new business with photographer Layra Marte (S5E162)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Navigating the world of LLCs, bookkeepers, and legal can be tough when you’re new to the business world. But doing it in the middle of Covid? That’s a lesson in patience and perseverance!
info_outlineCollaborating with a guest expert for your online course is a great way to provide incredible value to your students. But mapping out (in writing!) things like who’s doing what, and how the expert is compensated is crucial to preventing a guest expert collaboration from going south.
In this episode you’ll learn the important questions to ask when you’re collaborating with a guest expert in your online course:
- What type of collaboration is this? - Is your guest expert contributing material for a single lesson, creating the course with you 50/50?
- Who’s earning what? - Is your guest expert paid a percentage of sales, a flat fee, or something else? Or is your guest expert paying you in exchange for exposure?
- Who is paying the expenses? - Who pays the invoice from your graphic designer, videographer, etc.?
- Who is responsible for marketing? - Is your guest expert required to send emails to their list, do a FB live, etc. to promote your launch?
- What happens if it falls apart?
- Who owns the intellectual property? - Is your collaborator allowed to create a spin-off live event from the online course or is that not allowed?
- Do you need a nondisclosure agreement? - Are you lifting the curtain on your business’s secret sauce?
Key takeaway: Guest experts can make a great addition to your online course, but asking some key questions and agreeing to terms in writing can help you ensure the collaboration is a success.
Visit www.awbfirm.com/podcast93 for show notes.
BONUS: Head over to www.awbfirm.com/course for instant access to our brand new, free masterclass, 3 Legal Protections Your Course Business is Probably Missing, and our legal checklist for course creators (plus you'll be the first to know when new episodes are live).
Resources:
Legal Road Map® Facebook group: https://www.facebook.com/groups/legalroadmap/?ref=br_rs
This podcast is information, not legal advice specific to your situation.