Are you ready to scale? with Lisa Princic (S5E142)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Release Date: 06/08/2020
Autumn’s manifesto: why legal matters for your business (S5E171)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
If you listen to just one episode of the Legal Road Map® podcast, let this be it.
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Behind the scenes: 5 day list building challenge (S5E170)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
We love helping our clients get their legal house in order, but sometimes when we introduce a new service, contract template, or marketing initiative at the AWB Firm, we have to be our own lawyers, too!
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How to build your email list legally (S5E169)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
If you’ve been in business for any amount of time, you’ve probably heard about (or seen firsthand) the value in building your email list.
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Planning for 2021 financial success with Stephanie Skryzowski (S5E168)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Finances and legal are like four-letter words for most entrepreneurs. You know you need to have a grasp on them to run a successful business, but the amount of things you don’t know about finances and legal makes you want to bury your head in the sand.
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Don’t forget this in your 2021 budget! (S5E167)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Planning for next year is in full swing. You may be planning new products or services, epic launches, new training series, and more. And you’re probably also working on your budget with line items all geared toward helping you facilitate those rollouts.
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The TOP 4 reasons to start your 2021 legal plan NOW (S5E166)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
We’re here… finally. Down to the final weeks of 2020 and there’s no better time to start creating your business’s legal plan for next year.
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DON’T launch before you do this one thing (S5E165)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Preparing to launch or run a year-end (I see you coming Black Friday / Cyber Monday) promotion involves a lot of moving parts. It can be easy for things that may seem less important to fall through the cracks, but tightening up your contracts shouldn’t be one of them.
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You can’t say that! Use testimonials the right way (S5E164)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Testimonials, endorsements, and more. Whatever form it takes, you know that being able to share your customers’ success from purchasing your product or online course is one of the most powerful ways to drive sales, especially during year-end promotions.
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BYE 2020: preparing your year-end promotions (S5E163)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Most everyone I know will not shed one single tear when it’s time to bid 2020 farewell. We’re all ready for a new year and a new start after everything that’s been thrown at us this year. But there’s still plenty of opportunity to run a successful year-end promotion in your business.
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Adventures in new business with photographer Layra Marte (S5E162)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Navigating the world of LLCs, bookkeepers, and legal can be tough when you’re new to the business world. But doing it in the middle of Covid? That’s a lesson in patience and perseverance!
info_outlineYou’ve started your business, created your products, and maybe even made a few sales.
Think you’re ready to scale? Not so fast…
Messaging and marketing expert Lisa Princic joins the podcast to talk about the importance of nailing down value proposition BEFORE you scale, the most common marketing mistakes she sees businesses make, and more.
In this episode, we’ll cover:
- Why identifying your value proposition is critical to scaling your business
- How you can prevent marketing burnout by tracking where your leads come from
- Why getting in front of more people isn’t necessarily the best way to scale your business
- How risk factors into deciding if it’s the right time to register your trademark
- What you need to know about whether or not you need to register your trademark in a foreign country (Lisa’s Canadian but has a lot of U.S. clients)
- Why it really is worth it to narrow your marketing focus
BONUS: Worried you’ll make one of the mistakes mentioned in today’s episode? We’ve got you covered. Our guide to using other people’s content has you covered. Download your free copy below.
Resources:
Lisa’s website: https://scalingdeep.com/
Lisa’s Messaging Toolkit: https://scalingdeep.com/toolkit/
Lisa’s Marketing Roadmap: https://scalingdeep.com/roadmap/
Scaling Deep podcast: https://scalingdeep.com/podcast
This podcast is information, not legal advice specific to your situation.