Being anti-racist in your business with Erica Courdae (S5E143)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Release Date: 06/15/2020
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
If you listen to just one episode of the Legal Road Map® podcast, let this be it.
info_outline Behind the scenes: 5 day list building challenge (S5E170)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
We love helping our clients get their legal house in order, but sometimes when we introduce a new service, contract template, or marketing initiative at the AWB Firm, we have to be our own lawyers, too!
info_outline How to build your email list legally (S5E169)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
If you’ve been in business for any amount of time, you’ve probably heard about (or seen firsthand) the value in building your email list.
info_outline Planning for 2021 financial success with Stephanie Skryzowski (S5E168)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Finances and legal are like four-letter words for most entrepreneurs. You know you need to have a grasp on them to run a successful business, but the amount of things you don’t know about finances and legal makes you want to bury your head in the sand.
info_outline Don’t forget this in your 2021 budget! (S5E167)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Planning for next year is in full swing. You may be planning new products or services, epic launches, new training series, and more. And you’re probably also working on your budget with line items all geared toward helping you facilitate those rollouts.
info_outline The TOP 4 reasons to start your 2021 legal plan NOW (S5E166)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
We’re here… finally. Down to the final weeks of 2020 and there’s no better time to start creating your business’s legal plan for next year.
info_outline DON’T launch before you do this one thing (S5E165)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Preparing to launch or run a year-end (I see you coming Black Friday / Cyber Monday) promotion involves a lot of moving parts. It can be easy for things that may seem less important to fall through the cracks, but tightening up your contracts shouldn’t be one of them.
info_outline You can’t say that! Use testimonials the right way (S5E164)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Testimonials, endorsements, and more. Whatever form it takes, you know that being able to share your customers’ success from purchasing your product or online course is one of the most powerful ways to drive sales, especially during year-end promotions.
info_outline BYE 2020: preparing your year-end promotions (S5E163)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Most everyone I know will not shed one single tear when it’s time to bid 2020 farewell. We’re all ready for a new year and a new start after everything that’s been thrown at us this year. But there’s still plenty of opportunity to run a successful year-end promotion in your business.
info_outline Adventures in new business with photographer Layra Marte (S5E162)Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Navigating the world of LLCs, bookkeepers, and legal can be tough when you’re new to the business world. But doing it in the middle of Covid? That’s a lesson in patience and perseverance!
info_outlineThe online space is its own unique ecosystem - no other industry does things quite the way we do them here. And never has that been more evident than over the last weeks and days as we have seen the outcry about the death of George Floyd unfold and the subsequent flood of activity calling out racism and police brutality (and each other) in online forums.
DEI (diversity, equity, and inclusion) consultant Erica Courdae joins this episode to share best practices for facilitating difficult conversations in places like Facebook groups and other online communities. We are grateful to Erica for lending her voice to help educate us and our listeners and to continue invaluable conversations like this one.
In this episode, we’ll cover:
- The critical step to take BEFORE sharing your values and beliefs with your audience
- What you should know about when to speak up and when not to
- Steps you can take to educate yourself without burdening people of color to do it for you
- Why it’s important to examine the actual cause of any problems within your team (hint: the problem might be you!)
- Why erasing posts and turning off comments in the age of social media is no longer a viable option to moderate difficult discussions
- How to create a protocol for when (not if) difficult discussions take place in your online community and how you can minimize harm
Resources:
Erica’s website: www.ericacourdae.com
Pause on the Play: www.pauseontheplay.com
Erica’s Instagram: https://www.instagram.com/ericacourdae/
This podcast is information, not legal advice specific to your situation.