How to safeguard your online course (S5E159)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Release Date: 10/05/2020
Autumn’s manifesto: why legal matters for your business (S5E171)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
If you listen to just one episode of the Legal Road Map® podcast, let this be it.
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Behind the scenes: 5 day list building challenge (S5E170)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
We love helping our clients get their legal house in order, but sometimes when we introduce a new service, contract template, or marketing initiative at the AWB Firm, we have to be our own lawyers, too!
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How to build your email list legally (S5E169)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
If you’ve been in business for any amount of time, you’ve probably heard about (or seen firsthand) the value in building your email list.
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Planning for 2021 financial success with Stephanie Skryzowski (S5E168)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Finances and legal are like four-letter words for most entrepreneurs. You know you need to have a grasp on them to run a successful business, but the amount of things you don’t know about finances and legal makes you want to bury your head in the sand.
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Don’t forget this in your 2021 budget! (S5E167)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Planning for next year is in full swing. You may be planning new products or services, epic launches, new training series, and more. And you’re probably also working on your budget with line items all geared toward helping you facilitate those rollouts.
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The TOP 4 reasons to start your 2021 legal plan NOW (S5E166)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
We’re here… finally. Down to the final weeks of 2020 and there’s no better time to start creating your business’s legal plan for next year.
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DON’T launch before you do this one thing (S5E165)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Preparing to launch or run a year-end (I see you coming Black Friday / Cyber Monday) promotion involves a lot of moving parts. It can be easy for things that may seem less important to fall through the cracks, but tightening up your contracts shouldn’t be one of them.
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You can’t say that! Use testimonials the right way (S5E164)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Testimonials, endorsements, and more. Whatever form it takes, you know that being able to share your customers’ success from purchasing your product or online course is one of the most powerful ways to drive sales, especially during year-end promotions.
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BYE 2020: preparing your year-end promotions (S5E163)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Most everyone I know will not shed one single tear when it’s time to bid 2020 farewell. We’re all ready for a new year and a new start after everything that’s been thrown at us this year. But there’s still plenty of opportunity to run a successful year-end promotion in your business.
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Adventures in new business with photographer Layra Marte (S5E162)
Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
Navigating the world of LLCs, bookkeepers, and legal can be tough when you’re new to the business world. But doing it in the middle of Covid? That’s a lesson in patience and perseverance!
info_outlineOnline courses are quickly becoming one of the most popular points of entry to the online world. They can cover nearly any topic and the online format makes them accessible to a broader audience.
Online courses can be a lot of work to put together with many moving parts ranging from copywriting to video editing, which is all the more reason you want to be sure you put the proper legal protections in place.
In this episode, we’ll cover:
- How to safeguard your business against chargebacks or refund requests
- How to be sure using social proof (testimonials) from your raving fans won’t land you in legal hot water
- Why you should use Terms & Conditions for your online course website (even if not required by law)
- What you need to know about intellectual property ownership when you work with independent contractors who may create graphics, copy, etc., for your course
- The tricky business of using affiliates to promote your course, plus how you can make things a little less risky for your course business
- Why it’s so important to make sure no one else is already using the name you choose for your course
- The differences between ™, ®, and © and where you may want to start using them in your course
BONUS: If you’re starting something new, or this episode has spotlighted areas of your business that have you worried, now is a great time to make sure your business is in good shape legally. Download our free legal checklist to make sure your business has a strong legal foundation at www.awbfirm.com/podcast159!
Resources mentioned in this episode:
Episode 90 of Legal Road Map® podcast: https://awbfirm.com/podcast90
Your Legal Course - FREE masterclass: https://awbfirm.com/course
Online Course Creator bundle: https://awbfirm.com/collections/all/products/online-course-creator-bundle
GDPR-compliant Privacy Policy template: https://awbfirm.com/collections/all/products/website-privacy-policy-for-u-s-businesses-gdpr-compliant
Terms & Conditions contract template: https://awbfirm.com/collections/all/products/website-terms-conditions-of-use-with-disclosure-policy
Episode 71 of Legal Road Map® podcast: https://awbfirm.com/podcast71
This podcast is information, not legal advice specific to your situation.