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033 - Building a Female Focused Business In a "Man's World" - With Felena Hanson

Living Simpler with Amy Mewborn

Release Date: 01/29/2019

How to make yourself unrecognizable in just 6 months with your best goals, habits, and routines show art How to make yourself unrecognizable in just 6 months with your best goals, habits, and routines

Living Simpler with Amy Mewborn

I'll create comprehensive show notes for this episode. Let me first retrieve the podcast source information from the previous step to ensure I have all the context I need. Perfect! Now I have all the information needed. Let me create comprehensive, engaging show notes for this episode. How to Make Yourself Unrecognizable in Just 6 Months with Your Best Goals, Habits, and Routines EPISODE SUMMARY Imagine what your life could look like six months from now if you actually stuck to your intentions instead of abandoning them by February like 80% of people do. In this transformative episode, Amy...

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SETTING YOUR GOALS AND ROUTINES FOR YOUR BEST 2026 YET - PART 2: YOUR EVENING ROUTINE show art SETTING YOUR GOALS AND ROUTINES FOR YOUR BEST 2026 YET - PART 2: YOUR EVENING ROUTINE

Living Simpler with Amy Mewborn

Episode Summary In this enlightening continuation of Amy Mewborn's two-part series on goal setting and routines, she dives deep into one of the most overlooked—yet critical—elements of personal transformation: your evening routine. While Part 1 focused on building a powerful morning routine with the SIMPLER method, Part 2 reveals why an intentional evening routine is just as important (and some might argue, even more crucial) for achieving your goals and maintaining your health. Amy challenges the prevailing narrative that burnout comes from busy days. Instead, she shares a powerful...

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Setting Your Goals and ROUTINES for Your Best 2026 Yet -  Part 1 - Your Morning Routine show art Setting Your Goals and ROUTINES for Your Best 2026 Yet - Part 1 - Your Morning Routine

Living Simpler with Amy Mewborn

Episode Summary In this transformative first installment of a two-part series, Amy Mewborn guides listeners through intentionally designing 2026 in a way that truly supports their body, energy, and life goals—rather than creating overwhelming to-do lists based on what they think they should want. This episode emphasizes that daily routines matter far more than ambitious goals alone, and that a regulated nervous system is the foundation for achieving anything meaningful. Amy introduces the SIMPLER Morning Method, a flexible framework designed to create the conditions for...

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What Changed in 2025 and What's Coming in 2026 - A Year In Review show art What Changed in 2025 and What's Coming in 2026 - A Year In Review

Living Simpler with Amy Mewborn

Episode Summary Amy Mewborn takes listeners on an intimate behind-the-scenes journey as she shares her personal year-end review for 2025. This candid episode covers three major pillars of her life—health, business, and personal—revealing how she transformed her wellness routine, expanded her business empire, and created meaningful experiences. After spending her 48th birthday in the ICU with dangerously high blood pressure, Amy made health her number-one priority for 2025. From implementing daily morning walks to dramatically increasing her protein intake, she shares practical...

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Your 2026 Blueprint: How to Audit Your 2025 Time, Energy, and Community for a Life That Aligns for 2026 show art Your 2026 Blueprint: How to Audit Your 2025 Time, Energy, and Community for a Life That Aligns for 2026

Living Simpler with Amy Mewborn

Show Notes: Your 2026 Blueprint: How to Audit Your 2025 Time, Energy, and Community for a Life That Aligns for 2026 Episode Summary As we approach 2026, many of us find ourselves at year-end feeling stuck, overwhelmed, and disconnected from our goals—despite our best intentions. In this transformative episode, Amy Mewborn walks you through a powerful three-part audit system designed to reveal where your time, energy, and money actually went in 2025, and why that matters for creating real alignment in 2026. Through the lens of Jim Rohn's principle that "you are the average of the five people...

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From Hustle to Healing: 5 Non-Negotiables for Sustainable Success show art From Hustle to Healing: 5 Non-Negotiables for Sustainable Success

Living Simpler with Amy Mewborn

I'll create comprehensive show notes for this episode. Let me organize the content into an engaging format suitable for Libsyn, Spotify, and Apple Podcasts. From Hustle to Healing: 5 Non-Negotiables for Sustainable Success Episode Summary In this transformative episode, Amy Mewborn shares her personal journey from burnout to balance, revealing how she went from a seemingly successful but internally depleted life to one filled with genuine joy and purpose. Drawing on personal experience and scientific research, Amy unpacks why our cultural obsession with hustle is actually sabotaging our...

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Five Easy Steps to Maintaining Your Physical and Emotional Health During the Holidays show art Five Easy Steps to Maintaining Your Physical and Emotional Health During the Holidays

Living Simpler with Amy Mewborn

Show Notes: "5 Easy Steps to Maintaining Your Physical and Emotional Health During the Holidays" Episode Summary The holidays are a time of celebration, but they're also a critical period where many of us lose control of our health routines. In this episode, Amy Mewborn explores why the holidays derail even the most intentional people—and more importantly, how to navigate the season with calm and confidence. Drawing on research, client stories, and practical strategies, Amy reveals that the average holiday weight gain isn't the 10 pounds we fear, but rather 1-2 pounds that tend to stick...

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The FDA Removes the Black Box Warning on HRT (Hormone Replacement Therapy) - What This Means for Women's Health show art The FDA Removes the Black Box Warning on HRT (Hormone Replacement Therapy) - What This Means for Women's Health

Living Simpler with Amy Mewborn

I'll create comprehensive, engaging show notes for this important episode about HRT and the FDA's removal of the black box warning. Let me craft these in a format optimized for Libsyn, Spotify, and Apple Podcasts. The FDA Removes the Black Box Warning on HRT (Hormone Replacement Therapy) - What This Means for Women's Health Episode Summary For over two decades, women navigating menopause have operated under a cloud of fear—a direct result of the 2002 Women's Health Initiative study that seemed to prove hormone replacement therapy (HRT) was dangerous. But the story wasn't complete, and now,...

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Nourishing the Body God Gave You with Purpose and Protein with Sasha Lipskaia show art Nourishing the Body God Gave You with Purpose and Protein with Sasha Lipskaia

Living Simpler with Amy Mewborn

Episode Show Notes: "Nourishing the Body God Gave You with Purpose and Protein with Sasha Lipskaia" Episode Summary In this inspiring episode, Amy Mewborn sits down with her friend Sasha Lipskaia, a mindset and high-performance coach who has recently undergone a profound spiritual and professional transformation. Sasha shares her journey from fitness enthusiast and life coach to a faith-centered health advocate, now specializing as a Master Health Coach. Together, they explore the intersection of spiritual calling, functional health, and practical nutrition strategies—specifically diving...

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Naturally Navigating PCOS: What It Is, Why It’s Misunderstood, and How to Heal Holistically show art Naturally Navigating PCOS: What It Is, Why It’s Misunderstood, and How to Heal Holistically

Living Simpler with Amy Mewborn

Episode Summary Are you feeling tired, bloated, and constantly fighting against your own body? You are not alone. Polycystic Ovary Syndrome (PCOS) affects one in ten women, yet it remains one of the most misunderstood and frequently misdiagnosed conditions. So many women are told their symptoms are "normal" or "all in their head," leaving them feeling dismissed and hopeless. In this episode, Amy pulls back the curtain on PCOS, revealing it's not just a fertility issue but a complex metabolic and hormonal disorder rooted in inflammation, insulin resistance, and hormonal imbalance. She shares...

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In this episode of Turning Lemons to Lemonade, you are going to hear from Felena Hanson.  Felena is a serial entrepreneur who has run marketing agencies, been a professor, and most recently launched a number of companies such as Hera Hub, Hera Labs, and Hera Venture Summit.  In Greek Mythology, Hera was the Queen of the Gods.  Hera serves as the inspiration of the Hera Companies.

I met Felena in 2011, just after I launched my second San Diego fitness studio.  We were sitting at a networking event, chatting over wine, when she told me a bit more about what she was doing!  Felena was launching her first Hera Hub women’s co-working space in Sorrento Valley San Diego, but was running into struggles locking down her location.

Felena spoke a lot of some of her biggest struggles being a women who is building out brick and mortar locations, and dealing with landlords, contractors, and other very male dominated professions – and the fact that she was often marginalized as a woman!  This truly fueled her push for even more resources for women who want to grow businesses of their own!

As we chatted, Felena said that she had recently been asked if she had founded Hera Hub in response to the #MeToo movement.  She explained that Hera Hub had been around for years.  Although it is a women focused co-working space, they have men members.  She described how Hera Hub was created so women could invite men to their table – and we could have needed dialogue about business.

If you are a woman business owner in San Diego, you must visit Hera Hub.  If you’ve been looking for a women’s co-working space in your town – maybe you’re the right person to launch one!  Hera Hub is licensing new locations!