Puppet Master Persuasion - We Discuss a Field Guide to Everyday Persuasion
Release Date: 05/31/2025
How Sports Betting Apps Hook Users by Design
Persuasion by The Pint
On this episode, we welcome Professor Matthew Bakowicz to the show to discuss the growth of sports betting in the US and how these betting apps hook users by design. Matt is the program director of Sports Business Management at American University’s Kogod School of Business, as a guest. Before academia, he managed sportsbook operations for DraftKings at Foxwoods, overseeing more than $400 million in wagers, risk management, and compliance.
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7 Greatest Marketing PsyOps of the Last 200 Years
Persuasion by The Pint
On this episode, we'll be discussing seven successful marketing campaigns that have shaped modern cultural norms and consumer behavior.
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10 ChatGPT Prompt Hacks Only Top 1% of Power Users Know
Persuasion by The Pint
On this episode, Gasper Crepinsek joins the podcast. He is a former BCG consultant who walked away from a 6-figure corporate career to join the AI revolution. Now he helps entrepreneurs cut soul-sucking work and run their businesses up to 3x faster with AI. He combines his consulting background with hands-on experimentation to help founders work less and create more. Gasper is also the founder of Rebelpreneurs, a movement for people who want to run their one-person business in 4 focused hours a day using AI. The mission is simple: more freedom, less grind. You can learn more about this by...
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Why Some Messages Stick, and a Simple Trick that Can Make You More Persuasive
Persuasion by The Pint
On this episode, we'll be covering a random flight of topics, including "What Makes Persuasive Messages Stick" and a simple trick to make you more persuasive in conversations, speeches, or presentations.
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Persuasion Secrets When the Stakes Are High
Persuasion by The Pint
On this episode, we’re diving into the high-stakes side of persuasion—where the goal isn’t to sell a product, but to uncover the truth. Our guest, Mark Anderson, is a science-based investigative interviewing expert who trains professionals across law enforcement, HR, and compliance on how to navigate the toughest kinds of conversations—the ones that deal with accountability, job loss, or even criminal consequences. We’ll explore how persuasion works when the stakes are personal and the outcomes painful, why listening—real, active listening—isn’t just a soft skill but the...
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Make ’Em Laugh: The Secret Weapon in Persuasive Communication
Persuasion by The Pint
On this episode, we welcome Michael Halcomb to the show. Michael is a professor, comedian, author, and former debate coach. We'll discuss the role of humor in persuasion. You can check out Michael's podcast at .
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How to Use "Love Triangles" In Marketing Copy
Persuasion by The Pint
On this episode, we'll talk about "love triangles" and how brands use them in advertising to strengthen their relationship with customers while weakening the connection with competitors.
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Inside the Robert Collier Letter Book: Timeless Lessons in Persuasive Copywriting
Persuasion by The Pint
The Robert Collier Letter Book is a treasure chest for any copywriter. It’s one of the most practical, psychology-driven books ever written on persuasion through the written word. On this episode, we'll be discussing 5 of the most valuable takeaways for persuasive copywriting. You can grab your copy of the Robert Collier Letter Book at .
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10 Commandments of Con Men, Pickup Artists, Magicians, Hypnotists, Copywriters
Persuasion by The Pint
On this episode, we welcome John Bejakovic. He is the author of the book "10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters". John writes about copywriting, direct response marketing, and his love for the books and screenplays of William Goldman. If you’re curious about these topics, check out John's books on Amazon, or sign up for his free email newsletter at bejakovic.com.
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6 Scarcity Levers That Attract Affluent Buyers
Persuasion by The Pint
On this episode, we'll be discussing the 6 Scarcity Levers That Attract Affluent Buyers. We'll talk about luxury brands that limit availability and create barriers to entry to build a higher perceived value.
info_outlineOn this episode, we'll be discussing the book "The Puppet Masters Bible" by Tom Walker. Our brain is a predictable machine. It operates on patterns, and when you know how to disrupt those patterns, you can reprogram it. That’s where neuroscience-backed manipulation comes in. It's nothing new, but we'll be discussing some of our biggest takeaways from reading it.