108. From Blog to Brick-and-Mortar: Erin Schrader's Multifaceted Path to Entrepreneurial Success
Life with Loverly with Brittany Sjogren
Release Date: 04/29/2025
Life with Loverly with Brittany Sjogren
Brittany sat down with from Karina Style Diaries for an intimate conversation about faith, family, and fashion. Karina opens up about her journey from Brazil to the United States, sharing how a chance encounter led to love and a new life. The pair dive deep into Karina's experience as a mother, discussing the challenging times her family faced during her daughter's struggle with addiction, Karina's raw honesty and unwavering faith shine through as she recounts the difficult decisions, and transformative moments that ultimately led to healing and hope. What you'll learn in this episode: Tips...
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From growing up as a first-generation Latina in Fort Worth to becoming a powerhouse TV host and style expert, 's journey is a testament to grit, vision, and owning your worth. In this episode, we dive deep into Lilliana's inspiring story, exploring her transition from the Today show to E! News, and her bold decision to pivot out of television to build her own brand. Today, Brittany is chatting with Lilliana about: How Lilliana's upbringing shaped her drive and determination The pivotal moment she decided to bet on herself and pursue her passion Her transition from the Today Show to E! News...
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Are you feeling drained and struggling to maintain your energy throughout the day? In this episode, I sit down with nutritionist and JS Health founder to explore practical nutrition tips and supplement suggestions that can help you become your most energized self. Jess shares her personal journey from extreme fad dieting to embracing a balanced, whole-food approach to nutrition. She offers valuable insights on: The importance of gut health and how to support your microbiome Essential blood work markers to monitor for optimal health The magic of magnesium and how to choose the right type...
info_outlineLife with Loverly with Brittany Sjogren
Building a loyal, engaged audience is the cornerstone of any successful online business. It's not just about amassing followers; it's about creating genuine connections and trust. In today's special episode, Brittany is re-releasing an interview from 2022 where she was the guest on another podcast, 's Podcast [previously the Six Figure Influencer podcast]. This episode was so fun, that Brittany wanted to also share it with you here. So if you've ever wondered how to build and grow an engaged and loyal following - this one's for you. The pair chat about: How Brittany balanced her blog with a...
info_outlineLife with Loverly with Brittany Sjogren
Ever wondered about the voice behind your favorite audiobooks, like Emily Henry or Abby Jimenez novels? Get ready for a fascinating peek behind the curtain with , often called the "Adele of audiobooks." She has narrated everything from gripping thrillers to heartwarming romances. Her talent has brought characters to life in bestsellers like "Gone Girl" and Emily Henry's beloved rom-coms. In this episode, we're exploring the captivating world of audiobook narration and the journey from page to earbuds. Julia shares: Her transition from child actor to award-winning narrator, The...
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Motherhood, friendship, and the chaos of everyday life - we're diving into it all with Kate Strickler, the creative force behind on Instagram, with a community of over 300k. As a mom of four and author of "I Just Wish I Had a Bigger Kitchen and Other Lies I Think Will Make Me Happy," Kate brings her refreshing honesty and practical wisdom to our conversation. The 3 questions Kate asks herself when she starts comparing her motherhood journey to someone else’s How a simple shift in thinking about time—from productivity to presence—helped her find more peace in her day-to-day What it...
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Get ready to be inspired by , the creative force behind Retail Cheapskate on Instagram, as she shares her journey from corporate life to becoming a successful fashion influencer. In this episode, we pull back the curtain on the world of affordable fashion content creation. Chloee opens up about her early days of hiding her face in posts, the moment she decided to take the leap into full-time influencing, and how she balances being visible online while protecting her family's privacy. We are chatting: The power of consistency in growing a loyal following How to transition from a corporate job...
info_outlineLife with Loverly with Brittany Sjogren
As women, we often find ourselves juggling multiple roles - entrepreneur, mom, friend, partner - and it can feel overwhelming to prioritize our health and wellness amidst the chaos. Join me as I sit down with , former UGA gymnast, mom of three, and founder of , a faith-based fitness studio. Caroline shares her journey from college athlete to accountant to fitness entrepreneur, offering valuable insights on following God's calling and finding purpose in unexpected places. Tune in to hear: Caroline’s story of hearing God’s voice in an unexpected moment Advice on balancing motherhood and...
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Balancing motherhood, finding your personal style, and overcoming perfectionism – these are just a few of the topics I explore in this heartfelt conversation with fashion and lifestyle influencer . Brooke, known to her followers as "The Broke Brooke," shares her journey from CPA to successful content creator, offering valuable insights for aspiring influencers and busy moms alike. We discuss the challenges of running a business while raising a family, and how to stay true to yourself in the ever-changing world of social media. We dive into: How Brooke transitioned from corporate life to...
info_outlineLife with Loverly with Brittany Sjogren
From humble beginnings in a cramped warehouse to revolutionizing the luxury resale market, 's journey with is nothing short of inspiring. In this candid conversation, Julie shares the ups and downs of building a multimillion-dollar business from scratch. Tune in to hear: How Julie turned a chance encounter at a consignment shop into a game-changing business idea The pivotal role Julie's father played in shaping her entrepreneurial spirit How she leveraged celebrity partnerships to catapult The RealReal's success How Julie flipped the script on failure after the Pets.com experience Strategies...
info_outlineEver wondered how to transition from a side hustle to a full-time blogging career? In this episode, I sit down with Erin Schrader, the creative force behind Living in Yellow, to explore her journey from credit union employee to seven-figure entrepreneur.
Erin shares her inspiring story of building a thriving fashion and lifestyle brand, including:
- How she grew her Facebook following by 100,000 in just one year
- Why she continued working her 9-to-5 even after hitting seven figures
- Her approach to building and managing a team of 15 employees
- Balancing motherhood with running a successful business
- The evolution of her brand from blog to storefront
- Whether you're a budding blogger or an established entrepreneur, Erin's story offers valuable lessons on perseverance, adaptability, and the power of community in building a successful brand.
Follow Erin here: https://www.instagram.com/livinginyellow/?hl=en
Visit her storefront in person or online! https://www.shoplivinginyellow.com/
Products from Episode:
About Erin:
Erin Schrader is the founder of Living in Yellow, a women's clothing and lifestyle brand with over 300,000 followers on Instagram. Starting as a personal blog in 2011, Living in Yellow has grown into a multi-faceted business including a clothing line and storefront. Erin's journey from side-hustle blogger to successful entrepreneur offers inspiration and practical advice for aspiring content creators and business owners.